Find Customers and Backlinks by Adding Your Site to Coupon Directories

SMS Text

If you run an eCommerce site, submitting it to coupon code directories is a wise promotional method you might want to consider. You will benefit from this in a few ways:

  • you will find new customers who frequent the particular directory to look for bargains in your niche;
  • you will contribute to your brand reputation management (i.e. more positive listings for your [brand name] searches);
  • you will get more conversions from your [brand name] search referrals (people seeing your coupon codes when searching for your company);
  • you will get relevant backlinks from your site listings.


A few tips on how to make the most of your directory listings:

  • always include your brand name in your listing title;
  • always include your main keywords in your listing title;
  • promote your listings at your site and via newsletters;
  • diversify your listings (by different descriptions,deals, titles and keywords) – they will all pop up for your [brand name] search, so by this you increase your chance to convert;
  • add several coupons for most popular directories and update your listing page regularly (remove expired coupons and add new ones).

Most popular coupon code directories:

  • Coupon Cabin has some nice social features (e.g. sharing and reporting options); for each individual listing it also displays relevant categories and merchants.
  • My Coupon Codes: besides the directory, there’s also a regularly updated frugal blog
  • Ultimate Coupons also has newsletters to advertise in.
  • Free Shipping primarily focuses on free shipping offers (see the example: JCPenney coupons).
  • Deal Taker has built an awesome daily updated forums to take part in.

The full list of both free and paid coupon directories and forums can be found here.

Note: some of these directories do not have a submit form, so I either linked to a home page or contact form.

Ann Smarty

Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing,... Read Full Bio
Ann Smarty
Subscribe to SEJ!
Get our weekly newsletter from SEJ's Founder Loren Baker about the latest news in the industry!