Advertisement
  1. SEJ
  2.  » 
  3. SEO

Handle Your Site Footer Wisely

Handle Your Site Footer Wisely

As a sitewide element (head logo is another one already discussed), footer used to be a widely used way to both interlink your own pages and add external sitewide links. It was then so much used and abused that it turned into a some kind of “red flag” for search engines (external link in the footer = very high probability these are paid links).

So now instead of optimizing the footer with links, most webmasters rightfully focus on both making it useful and avoiding any chance of being blamed for breaking any rules;.

So what to include in the footer? Let’s first see how other smart people handle this:

Source Footer elements and links Nofollow applied to…
SEL footer Copyright notice, external link to the related site, links to privacy policy and terms of service

no

seomoz footer Main navigation (Home | About | Blog | etc), copyright notice, relevant external links Main navigation, external links

blogstorm footer

Design by {external link}, code by {external link} link to WordPress.org
seobook footer Main navigation (same as in the head) no
10e20 footer Main site navigation + copyright notice no
stephanspencer footer Tag cloud, contact information copyright notice, external link to the related site no
hamletbatista footer Tag cloud, MyBlogLog widget, “About the blog author”, Links to feed no

So what are the DOs and DON’Ts when thinking through the site footer?

  1. Adding useful navigational links in the footer is a good idea as once the visitor scrolls the page down, he will need some appealing link to click to continue browsing the site. Besides, if those links contain keyword-based anchor text, this may also be good for SEO (especially for pages that lack content of their own);
  2. External links (especially, off-topic links) shouldn’t be there, as they can very much look like paid (“spammy”) links. Probably, if you need external links there, it’s wise to use nofollow attribute;
  3. Placing copyright notice (and year) in the footer is a common fashion:
    1. it makes your site look trustworthy;
    2. people are used to seeing it there, so it will make them feel safer.
  4. Footer shouldn’t be the only place where you specify your contact information (or link to contact-us page) – if you really want people to reach you. However it is wise to add some reference to your contact page there as footer seems to be the first place visitors check when they come to your site with the primary purpose to contact you.

So to conclude:

  • make your website footer relevant and useful;
  • don’t add too many elements to the footer – it should be clean and concise;
  • focus on people (SEO value of the footer is too insignificant anyway);
  • follow the common fashion: people want to see common elements at there common places.

Any other footer tips? Please share!

Category SEO
ADVERTISEMENT

Subscribe to SEJ

Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!

Topic(s) of Interest*
By clicking the "SUBSCRIBE" button, I agree and accept the content agreement and privacy policy of Search Engine Journal.
Ebook

Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas

Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as ... [Read full bio]

ADVERTISEMENT
Advertisement
Read the Next Article
Read the Next