How To Diagnose Your Site with Google Advanced Search

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While John Mueller did a great job explaining how to analyze your website with Google Webmaster Tools, I thought I could outline a few tips on how to diagnose both on-site and off-site issues with Google Search and its advanced operators.

  • Make sure your site is free from any type of filtering issues: search [yourdomain.com] in Google; if your sites comes up #1 for this query, you are doing alright. If you see other site mentioning your domain ranked first, that’s a bad signal;
  • Make sure there are no duplicate content problems: search for a pretty long citation from your site (exact match, i.e. in quotes). With a blog, for example, you have a good chance to see the category page (summarizing the post) instead of the corresponding post page;
  • Check how many URLs from your site have been indexed: search [site:yourdomain.com] and “dig deeper” into the search results:
  • [site:yourdomain.com/subdirectory1] + [site:yourdomain.com/subdirectory2] + etc (the “deeper” you digg, the more/ the more accurate results you get)

  • Learn if the site has canonical problems (for sites using www): search [site:yourdomain.com -inurl:www] and see if any non-www URLs have been stored in the index);
  • Identify most powerful pages of your site:
  • [ www site:yourdomain.com]
    [ tld site:yourdomain.tld]
    [inurl:domain site:yourdomain.com]
    [domain site:yourdomain.com]

    (kudos to SEOmoz for the tip)

  • Identify most powerful pages of your site (keyword-dependent): search [site:yourdomain.com inanchor:keyword];
  • (based on the previous one) Find sites with most potential (to further promote them):
  • [site:yourdomain.com inanchor:”key * word”]
    [site:yourdomain.com intitle:”key * phrase”]

  • Find most relevant pages of your site (to further promote them for the specified term): search [site:yourdomain.com keyword] or [site:yourdomain.com key * phrase]
  • Check your site is crawled and indexed frequently enough: search [site:yourdomain.com] + play with “date range” advanced search option.
  • Check who (and what) your site is associated with: search [related:yourdomain.com] to identify your site co-citation (i.e. basically, who your promoters also link to).
Ann Smarty

Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing,... Read Full Bio
Ann Smarty
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