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How Google Might Differentiate Between Trust and Authority

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How Google Might Differentiate Between Trust and Authority

A very insightful thread at WebmasterWorld discusses how Google might distinguish trust and authority notions and how they might influence the algorithm.

In a very summarized manner, the discussion resolves into the following:

Trust versus Authority
 TrustAuthority
Is based on…A hand picked "seed list" of trusted domains" (see also "Trustrank")Overall quantity and quality of inbound external links
Role in the algorithmProtects you from "Google-bowling" campaign against your domainMatters for rankings
InfluenceQuery-independent factorQuery- and topic-dependent factor
Attributed toDomainA page

This theory can be interpreted in several ways. We can differentiate between trust and relevance where trust is attributed to the domain whereas relevance comes from having backlinks from sites that have similar content who also have backlinks from relevant sites.

Other useful notions to consider are hubs and authority sites: hubs link out to a lot of authoritative documents and authority sites are linked to by a lot of authoritative documents.

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Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas

Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as ... [Read full bio]

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