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On-Site Geo-Targeting and Local Search Optimization

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On-Site Geo-Targeting and Local Search Optimization

Previously, I have already touched upon tools that help in geo-targeting and compared their effectiveness. All of them are beyond your on-site optimization efforts:

  1. Setting geographic target with Webmaster Tools;
  2. Server location;
  3. A country specific top level domain;
  4. + Backlinks from local websites.

While the above list is a must if you want search engine to get your geo-targeting efforts right, some important on-site optimization should not be missed either (that will both ensure your site better local search rankings and generate local backlinks):

  1. Include your location information on visible to crawlers (even better: prominent and powerful) pages.
    1. Use <address></address> tag to make it even more evident what your business location is.
    2. Consider optimizing some of your page titles (and other important to SEO page elements: URLs and internal anchor text) for your city/state.
    3. Make sure to include (and probably optimize for) your zip code / Post Office Box address.
  2. Make sure to add your local phone number (including area code) to your contact details and home page.
  3. Don’t forget to tailor other geo-specific details to the current geographic version format: pricing in local currency, working hours based on local standards and time zone, dates in the locally understandable format (e.g. YYYY/MM/DD vs Russian DD/MM/YY), etc.
  4. Run country-specific promotions (for local holidays and days off);
  5. Optimize for local spelling (e.g. British English vs American English vs Australian English) to get traffic from local search referrals;
  6. Try your hand at local link bait: cover topics that are specifically interesting to the nation you are targeting (add national facts, humor and proverbs specific to the country).
CategorySEO
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Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas

Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as ... [Read full bio]

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