Building Links for Geo Targeting

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Incoming links are considered to be a major factor that forms Google’s opinion about your site. Naturally, country specific links are also very important to make sure Google understands your geographic targeting efforts.

That’s not a big deal if you have only one site targeting one specific location. But what if you have numerous websites all meant to target different countries? In this case you may end up targeting a foreign country you have not much knowledge about.

Here is a short helpful list of tips on how to pursue country-specific backlinks:

  • find your competitors’ country specific backlinks and follow their example:
    • search for places to drop a link in Google using country specific TLDs and site: command.

    Examples: [ donors], [ forums], etc

    • take advantage of this handy Yahoo search operator to find pages of different geographic location (available country options: europe, africa, asia, centralamerica, downunder, mediterranean, mideast, northamerica, southamerica, southeastasia).

    Example: [ region:europe]

  • search for your potential promoters using this Google Global FireFox extension allowing you to see local search results for 5 locations: USA, UK, Ireland, Canada, Australia.
  • Example: find Canada-specific results for [inurl:forums keyword]

  • let the country specific links come on their own: dedicate a few prominent sections of your site to the country you are trying to target and list there the country’s most bizarre history or culture facts.
  • Example: if your site is all about cars and you want British auto enthusiasts to link to it, list most weird British superstitions related to cars or most interesting history facts about British autos, etc

Ann Smarty
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project,
Ann Smarty
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  • Mercy

    Hey Ann!

    Very handy post comes in right time from you. Thanks. 🙂

  • Devilman

    Thanks Ann! I’m just getting back into this business and I have already used/installed the Global firefox extension. I wasn’t aware of the Yahoo search operator. Bookmarked both posts for future use. Thanks again.

  • China SEO Company

    Nice post, worth bookmarking. I would add that it makes sense when your site has several languages, to get links from sites in the other languages as well. This can also be related to geotargeting.

  • Dev Basu

    As always Ann, great post. I particularly like the under used feature that Yahoo provides for a regional inbound link count.