Advanced Link: Operator to Explore Your Competitor’s Backlinks

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I for one do backlink research almost daily. Why is that so essential in SEO to know how to properly analyze backlinks?

  • It educates. The established sites in your niche set an example to follow and give you an idea of how link building is done.
  • It inspires. The more you know about pages linking to your competitor, the more ideas you get for link building for your own website. That shouldn’t be copying the competitor’s strategies – but this analysis gives you an idea in which direction to move forward.
  • It keeps you up-to-date. Who’s my friend? (Learn who your partners are and do them a favor in return.) Where am I discussed? (Reputation management: participate in threads discussing you site.) And plenty of more important questions the analysis will be able to answer.

Thus this time I will be looking into the ways to explore the site’s backlinks using link: operator in Yahoo:

  • Find most relevant pages linking to a site/page: [linkdomain: keyword]

Sample search: [jewelry related sites linking to]

  • Find pages containing your keyword in the URL (another relevance-focused search): [link: inurl:keyword]

Sample search: [jewelry related sites linking to]

  • More variations of the above one (blog and social media specific): [link: inurl:keyword inurl:tag]

Sample search: [jewelry related blogs linking to]

  • More variations of the above one (to find discussion boards and forums): [link: inurl:keyword inurl:forum OR inurl:forums]

Sample search: [jewelry related forums linking to]

  • Find pages containing your keyword in the page title [link: intitle:keyword]

Sample search: [jewelry related sites linking to]

  • Find .edu or .gov sites linking to the page [link: OR]

Sample search: [.edu or .gov sites linking to]

  • Find pages of various file types [link: originurlextension:xml] (file types: HTML, PDF, Excel (.xls), PowerPoint (.ppt), Word (.doc), RSS/XML (.xml), and text format (.txt))

Sample search: [.xml pages linking to]

  • Find pages of different geographic location [link: region:europe]

Sample search: [European based sites linking to]

Available country options:

  • region:europe
  • region:africa
  • region:asia
  • region:centralamerica
  • region:downunder
  • region:mediterranean
  • region:mideast
  • region:northamerica
  • region:southamerica
  • region:southeastasia
Ann Smarty

Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing,... Read Full Bio
Ann Smarty
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