Google Backtracks On Plans For URL Shortener Service
Google walked back recently announced plans to end its URL shortener service. It will continue to service some URLs.
Latest
OpenAI Is Pulling Shared ChatGPT Chats From Google Search
OpenAI disables ChatGPT’s search discoverability feature after shared chats appeared in Google results, raising privacy concerns.
Google URL Removal Bug Enabled Attackers To Deindex URLs
Google recently fixed a bug that allowed malicious attackers to deindex any URL using the Outdated Content Removal Tool
Reddit Prioritizes Search, Sees 5X Growth in AI-Powered Answers
Reddit is investing in search after hitting 70M weekly queries, with Reddit Answers expanding and deeper integration on the way.
Bing Recommends lastmod Tags For AI Search Indexing
Bing recommends using accurate lastmod values in sitemaps to help AI-powered search prioritize which pages to recrawl and index.
Industry Pioneer Reveals Why SEO Isn’t Working & What To Refocus On
Shelley Walsh sits down with Bill Hunt to discuss why marketers need to unlearn outdated tactics and rethink search visibility.
Should I Still Invest In SEO? (Yes, But Not In The Old Way)
Search is evolving fast, but SEO still delivers compounding returns. Why cutting back now could cost brands more than they think.
OpenAI Is Pulling Shared ChatGPT Chats From Google Search
OpenAI disables ChatGPT’s search discoverability feature after shared chats appeared in Google results, raising privacy concerns.
Google URL Removal Bug Enabled Attackers To Deindex URLs
Google recently fixed a bug that allowed malicious attackers to deindex any URL using the Outdated Content Removal Tool
Reddit Prioritizes Search, Sees 5X Growth in AI-Powered Answers
Reddit is investing in search after hitting 70M weekly queries, with Reddit Answers expanding and deeper integration on the way.
Bing Recommends lastmod Tags For AI Search Indexing
Bing recommends using accurate lastmod values in sitemaps to help AI-powered search prioritize which pages to recrawl and index.
Vulnerability Uncovered In Wix Vibe Coding Platform
A cloud security company discovered a serious flaw in Wix’s vibe coding platform that left apps vulnerable to being compromised.
WooCommerce Customer Review Plugin Vulnerability Affects 80,000+ Sites
Advisory issued for stored XSS vulnerability in WooCommerce review plugin affecting up to 80,000 websites
Google URL Removal Bug Enabled Attackers To Deindex URLs
Google recently fixed a bug that allowed malicious attackers to deindex any URL using the Outdated Content Removal Tool
Bing Recommends lastmod Tags For AI Search Indexing
Bing recommends using accurate lastmod values in sitemaps to help AI-powered search prioritize which pages to recrawl and index.
Industry Pioneer Reveals Why SEO Isn’t Working & What To Refocus On
Shelley Walsh sits down with Bill Hunt to discuss why marketers need to unlearn outdated tactics and rethink search visibility.
Why Your SEO Isn’t Working, And It’s Not The Team’s Fault
When SEO underperforms, the problem often isn’t the team. It’s the system around them. Bill Hunt breaks down the real blockers to visibility in organizations.
Research Shows Differences In ChatGPT And Google AIO Answers
New research shows that ChatGPT and Google differ in ways that require marketers to tailor their content strategies for each platform
How To Win In Generative Engine Optimization (GEO)
Want your content to appear in AI Overviews, ChatGPT, and Gemi? Here’s how to set up your GEO campaigns.
Performance Max: I Was A Skeptic & Now I’m Devout (Even In Bing)
What made a Performance Max critic finally embrace it in both Google and Bing? Clear, measurable results proved automation can drive real value at scale.
The Hidden Cost of Google Ads: Stop Wasting Budget Bidding Against Yourself
Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.
Don’t Overlook Mid-Funnel Prospects: AI PPC Strategies For Business Growth
Marketers often skip the mid-funnel and lose high-quality leads. This article breaks down AI-driven PPC tactics that keep prospects moving toward conversion.
Should Advertisers Rethink The ‘For Vs. Against’ Stance On Performance Max?
Performance Max blends automation and scale, but at what cost? Get a level-headed look at where it fits in modern PPC strategy.
Scaling PPC Campaigns Sustainably: Use The SCALE Framework To Move Beyond Actionism
A clear PPC growth system that avoids costly overreactions and delivers long-term profitability through focused, strategic scaling.
Ask A PPC: How To Make Microsoft Advertising Profitable
Want better ROI from Microsoft Advertising? In this week’s Ask A PPC, Navah Hopkins tackles common frustrations and shows what profitable advertisers do differently.
Experience Forecasting: Content That Enables & Adds Value In The Modern Search World
In an AI search world, dry facts won’t cut it. Here’s how to write AI-friendly content without losing the human connection.
How To Get Your Content (& Brand) Recommended By AI & LLMs
Want your content and brand cited in AI results? Focus on substance, not shortcuts. Here’s the strategy that works.
Social Media Planner: How To Plan Your Content (With Template)
Streamline social media marketing with this free planner template to schedule, organize, and improve your content strategy.
How To Successfully Weave Your Brand Messaging Into Sales Copy
Sales copy works best when it reflects your brand. This article covers practical ways to align your messaging across platforms.
The Intersection Of Video SEO And Social Media: Tactics To Win
Your video strategy isn’t working unless it’s search-friendly. Get real tactics to boost visibility where it matters.
How To Increase Google Discover Visibility Naturally Using These Ranking Signals
Maximize your chances of being featured in Google Discover. Discover how algorithmic signals can impact your content visibility.
PPC
Performance Max: I Was A Skeptic & Now I’m Devout (Even In Bing)
The Hidden Cost of Google Ads: Stop Wasting Budget Bidding Against Yourself
Don’t Overlook Mid-Funnel Prospects: AI PPC Strategies For Business Growth
Should Advertisers Rethink The ‘For Vs. Against’ Stance On Performance Max?
Scaling PPC Campaigns Sustainably: Use The SCALE Framework To Move Beyond Actionism
AUGUST EBOOK HIGHLIGHT
The State Of AI in Marketing
Inside The State Of AI in Marketing Report, You’ll Learn To:
- Maximize AI ROI by understanding and focusing on where AI performs best.
- Choose smarter AI tools with insights into which platforms marketers trust and use most.
- Streamline workflows by adopting top-performing strategies where AI is actually providing real value.
- Overcome AI adoption hurdles by understanding the largest barriers (hint: it’s not job loss.)
- Implement actionable AI strategies right now, based on what’s working across the industry.
Reddit Prioritizes Search, Sees 5X Growth in AI-Powered Answers
By Matt G. Southern
Reddit is investing in search after hitting 70M weekly queries, with Reddit Answers expanding and deeper integration on the way.
B2B Marketing Is Starting to Look a Lot Like B2C (And It’s Working)
By Matt G. Southern
LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B space.
Meta Follows YouTube In Crackdown On Unoriginal Content
By Matt G. Southern
Meta is taking action against unoriginal content, cracking down on accounts that repost others’ work without permission or meaningful edits.
TikTok Denies Report Claiming It’s Building a Standalone US App
By Matt G. Southern
TikTok has denied a Reuters report claiming it’s building a standalone U.S. app with a separate algorithm.
YouTube Clarifies Monetization Update: Targeting Spam, Not Reaction Channels
By Matt G. Southern
YouTube says its July 15 monetization update won’t specifically target reaction or clips channels, but warns enforcement will increase for repetitive or spam-like content.
YouTube Targets Mass-Produced Content in Monetization Update
By Matt G. Southern
YouTube is updating its monetization policies to target mass-produced and repetitious content. Here’s you need to know.