How To Get The Perfect Budget Mix For SEO And PPC
Choosing the right mix requires clear performance modeling, transparent forecasting, and alignment on how each channel contributes to pipeline, CAC, and strategic growth.
Latest
The New AI Marketplace: How ChatGPT’s Native Shopping Could Rewrite Digital Commerce
OpenAI’s native shopping in ChatGPT signals a major shift in discovery, attribution, and brand power, according to Viant CEO Tim Vanderhook.
Review Of 2025: Highlights & Lowlights For SEO (& WordPress)
2025 was notable for GEO, Google patents, and research papers. WordPress entered the year with uncertainty and ended it roaring into 2026.
Ahrefs Tested AI Misinformation, But Proved Something Else
Ahrefs research showed that biased inputs can still produce actionable insight for Generative Engine Optimization (GEO).
2026 Forecast: 5 Expert Marketing Strategies You Need To Refine By Q2
PPC Managers: Get the 2026 marketing forecast and discover how to optimize budgets and channels for effective campaigns before the new year!
Google Reveals The Top Searches Of 2025
Google’s Year in Search reveals trending actors, movies, athletes, games, recipes, and travel destinations that captured attention throughout 2025.
Why Every Google Ads Account Needs To Run Scripts
PPC accounts without scripts rely on luck, manual checks, and late alerts. Here’s why that’s a risk serious advertisers shouldn’t accept.
Ahrefs Tested AI Misinformation, But Proved Something Else
Ahrefs research showed that biased inputs can still produce actionable insight for Generative Engine Optimization (GEO).
Google Reveals The Top Searches Of 2025
Google’s Year in Search reveals trending actors, movies, athletes, games, recipes, and travel destinations that captured attention throughout 2025.
Do Faces Help YouTube Thumbnails? Here’s What The Data Says
A new dataset of 300K viral YouTube videos suggests that faces in thumbnails perform about the same as without them, with larger differences by niche.
Redirection For Contact Form 7 WordPress Plugin Vulnerability
Vulnerability in Redirection For Contact Form 7 WordPress Plugin affects up to 300,000 installations
Google Files DMCA Suit Targeting SerpApi’s SERP Scraping
Google sued SerpApi under the DMCA, alleging it circumvented SearchGuard to scrape and resell licensed copyrighted content from Google Search results at scale.
Microsoft Explains How Duplicate Content Affects AI Search Visibility
Microsoft published guidance on how duplicate content affects AI search visibility, explaining that AI systems cluster similar pages and may surface unintended versions.
Review Of 2025: Highlights & Lowlights For SEO (& WordPress)
2025 was notable for GEO, Google patents, and research papers. WordPress entered the year with uncertainty and ended it roaring into 2026.
Ahrefs Tested AI Misinformation, But Proved Something Else
Ahrefs research showed that biased inputs can still produce actionable insight for Generative Engine Optimization (GEO).
Google Reveals The Top Searches Of 2025
Google’s Year in Search reveals trending actors, movies, athletes, games, recipes, and travel destinations that captured attention throughout 2025.
Ask An SEO: What Is The Threshold Between Keyword Stuffing & Being Optimized?
This week’s Ask an SEO addresses where keyword optimization ends and keyword stuffing begins in modern search and AI-driven systems.
Ironman, Not Superman
Learn why AI works best as a support tool, not a decision-maker, and why misplaced trust in autonomy is risky.
SEO Pulse: AI Mode Hits 75M Users, Gemini 3 Flash Launches
This week’s SEO Pulse covers the signals that matter most as AI search moves from experimentation to core infrastructure.
2026 Forecast: 5 Expert Marketing Strategies You Need To Refine By Q2
PPC Managers: Get the 2026 marketing forecast and discover how to optimize budgets and channels for effective campaigns before the new year!
Why Every Google Ads Account Needs To Run Scripts
PPC accounts without scripts rely on luck, manual checks, and late alerts. Here’s why that’s a risk serious advertisers shouldn’t accept.
PPC Pulse: More Apple Search Inventory, Exact Match Limits In AI Overviews
Apple Ads inventory growth and reduced keyword control in Google AI Overviews define this week’s most notable PPC updates.
Google-Engaged Audience: Worry-Free Remarketing, Or A Waste Of Money?
Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance, and fewer implementation issues.
PPC Pulse: Google Data Manager API, YouTube Shorts, LinkedIn Reserved Ads
This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.
When To Say No To PMax: Strategic Use Cases For Standard Shopping Campaigns
Standard Shopping gives marketers dependable control and clear intent signals when Performance Max’s automation doesn’t align with complex sales needs.
Ask An SEO: What Is The Threshold Between Keyword Stuffing & Being Optimized?
This week’s Ask an SEO addresses where keyword optimization ends and keyword stuffing begins in modern search and AI-driven systems.
The Future Of Content In An AI World: Provenance & Trust In Information
Learn about the future of search AI and trust in information in an evolving digital landscape focused on transparency and authenticity.
Five Ways To Boost Traffic To Informational Sites
Five expert strategies for increasing visitors to informational sites and outperforming competitors.
The Click Economy Is Over: How AI Search Is Forcing Publishers To Rethink Revenue
Publishers navigating the collapse of the search-to-traffic model need clarity on how emerging AI payment structures are reshaping value, leverage, and long-term strategy.
Signal Vs. Noise: Predicting Future Impact Of Content Marketing
A strategic look at marketing measurement, bridging data, storytelling, and influence to turn performance reporting into organizational leverage.
From Organic Search To AI Answers: How To Redesign SEO Content Workflows
As engines favor synthesized answers over blue links, marketing leaders must rethink how content is built, validated, and measured.
JANUARY EBOOK HIGHLIGHT
SEO Trends 2026
In this year's SEO Trends 2026, we've compiled expert advice and predictions on:
- How to build SEO strategies that outlast algorithm turbulence
- Why AI content quality, not quantity, now determines ranking success
- The new rules for gaining visibility in a zero-click search environment
- How to create audience-first content that earns trust and conversions
Do Faces Help YouTube Thumbnails? Here’s What The Data Says
By Matt G. Southern
A new dataset of 300K viral YouTube videos suggests that faces in thumbnails perform about the same as without them, with larger differences by niche.
Search & Social: How To Engineer Cross-Channel Synergy
By Chelsea Alves
Search and social now operate as a single ecosystem where shared signals, audience insights, and unified workflows drive stronger visibility and trust.
YouTube AI Enforcement Questioned As Channels Get Restored
By Matt G. Southern
YouTube creators report sudden channel bans for spam policies, with some restored after public outcry. YouTube claims the vast majority of terminations are correct.
YouTube Shorts Algorithm May Now Favor Fresh Over Evergreen
By Matt G. Southern
Analysts working with top YouTube channels report Shorts older than 30 days receive fewer views. YouTube hasn’t confirmed any algorithm change.
YouTube Title A/B Testing Rolls Out Globally To Creators
By Matt G. Southern
YouTube expands title A/B testing globally to all creators with advanced features. Test up to three titles or title-thumbnail combinations per video.
YouTube Launches First Annual Recap Feature For All Users
By Matt G. Southern
YouTube launched its first annual Recap feature showing viewing stats, top channels, and personality types. North America first, global rollout this week.