Google’s Robots.txt Docs Expand, Deep Links Get Rules, EU Steps In – SEO Pulse
Google documents deep link best practices and signals robots.txt doc expansion. The EU proposes Google share search data with rivals and AI chatbots.
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OpenAI’s Crawler Docs Now List OAI-AdsBot For ChatGPT Ads
OpenAI’s public crawler docs now list OAI-AdsBot, a bot that may visit pages submitted as ChatGPT ads to check policy compliance and ad relevance.
Google Adds View-Through Conversion Optimization To Demand Gen
Google adds view-through conversion optimization to Demand Gen and expands Commerce Media Suite support.
The Real Reason Your SEO Team Hasn’t Made The AI Transition Yet
Enterprise teams must run parallel SEO and AI workflows while building dedicated ownership and measurable transition frameworks.
Why Google Has Changed & Who’s Really Paying for It
Why Google is evolving into a more “engaging” platform, and what declining engagement from younger users means for search and publishers.
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The Facts About Google Click Signals, Rankings, And SEO
What Google’s systems actually do with click data and what it means for SEO and rankings.
OpenAI’s Crawler Docs Now List OAI-AdsBot For ChatGPT Ads
OpenAI’s public crawler docs now list OAI-AdsBot, a bot that may visit pages submitted as ChatGPT ads to check policy compliance and ad relevance.
Google Adds View-Through Conversion Optimization To Demand Gen
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The Facts About Google Click Signals, Rankings, And SEO
What Google’s systems actually do with click data and what it means for SEO and rankings.
Google Ads Posts GEO Partner Manager Role
Google posted a GEO Partner Manager role in its ads sales organization, using “Generative Engine Optimization” terminology in an ads-side job description.
WooCommerce Stores Can Now Sell Products Via YouTube Videos
Google and WooCommerce announced today that the Google for WooCommerce extension now enables merchants to sell products directly through YouTube. The update connects WooCommerce stores...
ChatGPT Ads Now Offer CPC Bidding Between $3 And $5: Report
Digiday reports an early ChatGPT ads manager build now shows $3-$5 CPC bids for some pilot advertisers, as OpenAI continues expanding its ad tools.
The Real Reason Your SEO Team Hasn’t Made The AI Transition Yet
Enterprise teams must run parallel SEO and AI workflows while building dedicated ownership and measurable transition frameworks.
Why Google Has Changed & Who’s Really Paying for It
Why Google is evolving into a more “engaging” platform, and what declining engagement from younger users means for search and publishers.
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What Google’s systems actually do with click data and what it means for SEO and rankings.
AI Search Is Eating Itself & The SEO Industry Is The Source
AI search is caught in a self-reinforcing loop, where synthetic content feeds retrieval systems that present it back as fact.
Does AI Actually Reward Quality Content?
We keep reading that high quality content is important, but what actually is it? Research suggests the answer is not so clear cut.
WooCommerce Stores Can Now Sell Products Via YouTube Videos
Google and WooCommerce announced today that the Google for WooCommerce extension now enables merchants to sell products directly through YouTube. The update connects WooCommerce stores...
Google Adds View-Through Conversion Optimization To Demand Gen
Google adds view-through conversion optimization to Demand Gen and expands Commerce Media Suite support.
ChatGPT Ads Now Offer CPC Bidding Between $3 And $5: Report
Digiday reports an early ChatGPT ads manager build now shows $3-$5 CPC bids for some pilot advertisers, as OpenAI continues expanding its ad tools.
Google Ads Makes Call Recording Default For AI Lead Calls
Google Ads now enables call recording by default for eligible AI-qualified call leads, changing how call conversions are evaluated in the U.S. and Canada.
Winning Google Ads Campaign Structures For DTC Ecommerce
Many ecommerce brands misapply Meta-style thinking to Google Ads, leading to wasted spend and weak performance from poorly structured accounts.
Google’s Product Feed Strategy Points To The Future Of Retail Discovery
Google’s product data push goes beyond Shopping ads. Learn why feed optimization now matters for AI search, free listings, YouTube, and retail visibility.
Search Ad Growth Slows As Social & Video Gain Faster
IAB’s annual report shows search ad growth fell while social media and digital video posted stronger year-over-year gains.
Why Great Content Is No Longer Enough & What Beats It In AI Search
How AI-driven search is redefining success by prioritizing cited, retrievable content over traditional traffic and clicks.
Does AI Actually Reward Quality Content?
We keep reading that high quality content is important, but what actually is it? Research suggests the answer is not so clear cut.
Shorter, Focused Content Wins In ChatGPT
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The 5-Pillar Framework For AI Content That Audiences Actually Trust
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How To Do Evergreen Content In 2026 (And Beyond)
Why traditional evergreen SEO content is losing impact and how to reframe it around information gain, audience value, and business outcomes.
How Zero-Party & First-Party Data Can Fuel Your Intent-Based SEO Strategy
Marketing leaders are grounding SEO in zero- and first-party data to better align content with real-world customer behavior and needs.
ChatGPT Often Retrieves But Rarely Cites Reddit Pages, Data Shows
By Matt G. Southern
New Ahrefs data shows Reddit pages appeared often in ChatGPT retrievals but rarely as visible citations.
Your Owned Content Is Losing To A Stranger’s Reddit Comment
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AI recommendations increasingly rely on Reddit and community signals, reshaping how brands earn visibility, trust, and influence in the AI-driven discovery layer.
B2B Buyers Trust Peers Over AI Chatbots, Report Finds
By Matt G. Southern
A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value.
Reddit Marketing in 2026: What Changed & What Actually Works Now
By Brent Csutoras
Whether you’re actively using Reddit or still deciding if you should, your customers already made the choice. Buyer behaviors have shifted. Search traffic has declined....
YouTube’s AI Slop Problem And How Marketers Can Compete
By Matt G. Southern
“AI-generated slop” now accounts for 21% of Shorts shown to new users. Here’s what the data says about monetization, trust, and long-term organic strategy.
Gen Z Preference For TikTok Over Google Drops 50%, Data Shows
By Matt G. Southern
Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z’s TikTok-over-Google preference is dropping.