WordPress Co-Founder Matt Mullenweg Ousted From Automattic
Automattic's board of directors places Matt Mullenweg on paid leave of absence. Mullenweg claims conspiracy against him.
Latest
How AI Is Reshaping Search Intent – What 2 Studies Reveal
Search intent is fracturing across AI Mode, video platforms, and zero-click results and Google’s own metrics reveal what actually earns clicks now.
Brands Are Tracking AI Visibility, But Are They Measuring The Right Things?
AI visibility tools track brand mentions and citations, but marketers need outcome data to know what those movements mean and what to do next.
The AI Citation Mistake: Optimizing For Google, Not For Sources
Page-one rankings don’t earn AI citations. Learn which sources ChatGPT, Perplexity, and Gemini trust in your industry, and how to get published by them.
Google Ads Introduces Local Customer Optimization
Google Ads brings Local Customer Optimization to Performance Max and easier Store Sales measurement to help retailers drive and measure in-store purchases.
Google Rolls Out Redesigned Search Results Across The EEA
Google rolled out redesigned Search results in the EEA, reworking aggregator units and adding supplier units for hotel, flight, transport, and product queries.
UK Site Loses 98% Of News Search Visibility After .com Move
A UK news site’s trending-query visibility collapsed after moving from .co.uk to .com, and the new domain didn’t pick up what the old one lost.
Google Says Old Low-Value Pages May Affect Site Recovery
John Mueller says Google’s systems may still judge a site by its old low-value programmatic pages, and that showing value again takes time and effort.
InMotion Cloud Debuts Fixed-Price Managed Cloud
InMotion Cloud launches a fixed-price Managed Private Cloud built on bare metal, with predictable monthly rates, fixed egress, and U.S.-based support.
Google Ads Introduces Local Customer Optimization
Google Ads brings Local Customer Optimization to Performance Max and easier Store Sales measurement to help retailers drive and measure in-store purchases.
Google Rolls Out Redesigned Search Results Across The EEA
Google rolled out redesigned Search results in the EEA, reworking aggregator units and adding supplier units for hotel, flight, transport, and product queries.
UK Site Loses 98% Of News Search Visibility After .com Move
A UK news site’s trending-query visibility collapsed after moving from .co.uk to .com, and the new domain didn’t pick up what the old one lost.
Google Says Old Low-Value Pages May Affect Site Recovery
John Mueller says Google’s systems may still judge a site by its old low-value programmatic pages, and that showing value again takes time and effort.
Some Sites Use llms.txt Like robots.txt, Common Crawl Finds
Common Crawl analyzed 584,107 llms.txt files and found most came from templates, many had no links, and some carried crawler rules the format can’t enforce.
Google’s New Weather AI In Search Continues Shift Away From 10 Blue Links
Google’s latest Search integration is another step to a future where users get things done without traditional search results.
How AI Is Reshaping Search Intent – What 2 Studies Reveal
Search intent is fracturing across AI Mode, video platforms, and zero-click results and Google’s own metrics reveal what actually earns clicks now.
Brands Are Tracking AI Visibility, But Are They Measuring The Right Things?
AI visibility tools track brand mentions and citations, but marketers need outcome data to know what those movements mean and what to do next.
Google Rolls Out Redesigned Search Results Across The EEA
Google rolled out redesigned Search results in the EEA, reworking aggregator units and adding supplier units for hotel, flight, transport, and product queries.
UK Site Loses 98% Of News Search Visibility After .com Move
A UK news site’s trending-query visibility collapsed after moving from .co.uk to .com, and the new domain didn’t pick up what the old one lost.
Google Says Old Low-Value Pages May Affect Site Recovery
John Mueller says Google’s systems may still judge a site by its old low-value programmatic pages, and that showing value again takes time and effort.
InMotion Cloud Debuts Fixed-Price Managed Cloud
InMotion Cloud launches a fixed-price Managed Private Cloud built on bare metal, with predictable monthly rates, fixed egress, and U.S.-based support.
Google Ads Introduces Local Customer Optimization
Google Ads brings Local Customer Optimization to Performance Max and easier Store Sales measurement to help retailers drive and measure in-store purchases.
6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks Like
Advertiser data now spans single-digit to $22 CPCs, but ChatGPT Ads still lacks auction insights, industry benchmarks, and reliable audience data to judge performance.
What Happens To PPC When You Stop Managing Google Ads Through Google Ads
As agents and MCP connectors take over PPC management outside the Google Ads UI, this piece maps the risks and the governance needed to avoid.
FTC Sues Amazon Over Alleged $20 Billion Advertising Surcharge Scheme
FTC and 22 states sued Amazon over alleged changes to its ad auctions that the agency says overcharged advertisers by more than $20 billion.
Google Ads Is Automating More Decisions, Your Measurement Needs To Get Better
As Google Ads automates more decisions, advertisers must define success beyond platform metrics, tracking leads and sales through to actual business outcomes.
Why Running YouTube Ads Like Search Will Burn Your Budget
Before funding YouTube Ads, businesses must fix attribution, build skip-proof creative, budget for algorithmic calibration, and simplify offers to one clear promise.
Your Biggest AI Search Risk Is Conflicting Information About Your Brand
Publishing more content won’t fix what AI gets wrong about your brand. Too many versions of the truth is the real problem.
Product Pages Get 24% Of AI Citations, Reddit & YouTube 4%
Ten Speed’s citation study shows product pages beating Reddit nearly six to one for B2B buyers, verified only after six pointed fact-check questions.
AI Slop Cleanup Job Listings Up 87%, Report Says
The Guardian reports AI cleanup listings are up 87%, while freelancers say clients lowball the work.
SEOs Are Becoming The Tools Of Their Tools – The AI Slop Backlash
Platforms like Spotify and LinkedIn are cracking down on AI slop. SEOs face a choice: treat AI as a shortcut or as an editorial assistant.
How To Audit Publisher Websites In 2026
A practical framework for auditing publisher websites in 2026, covering technical SEO, content quality, E-E-A-T, and entity consistency across passive and active discovery channels.
AI Mode Queries Are 3X Longer – Why Your Page Should Lead With The Answer
One year of AI Mode data shows people asking questions, not typing fragments, which is why the lead-first paragraph now beats the narrative arc.
Guide
6 Ways To Prepare Your Business For AI In 2026
This checklist, created from CallRail’s October 2025 survey of 600 small-to-midsize businesses, walks you through six areas to implement AI that can:
- Personalize prospect experience.
- Deliver more targeted ads and identify top performing channels.
- Turn that data into stronger, more accurate campaigns that generate more qualified leads.
Google To Bring New Video Understanding Tech To Ask YouTube
By Matt G. Southern
Google says a new Gemini system that inspects frames, audio, and transcripts on demand will power Ask YouTube on video watch pages.
YouTube Says Bigger Thumbnails Drove More Long-Form Views
By Matt G. Southern
YouTube’s Todd Beaupré says the desktop homepage redesign with larger thumbnails drove more long-form engagement despite showing fewer videos at once.
Facebook Groups Are Google’s No. 2 Forum Source
By Matt G. Southern
Ahrefs data shows public Facebook Group posts appear in 38% of Google’s Discussions and forums results, passing Quora and trailing only Reddit.
ChatGPT Searches Individual Subreddits By Name
By Suganthan Mohanadasan
Reddit still wins ChatGPT citations where a forum is the best source. Two captures, four days apart, show what actually decides the credit.
Why Running YouTube Ads Like Search Will Burn Your Budget
By Sarah Stemen
Before funding YouTube Ads, businesses must fix attribution, build skip-proof creative, budget for algorithmic calibration, and simplify offers to one clear promise.
How Google AIOs Use Facebook, Instagram & TikTok From 300 Million US Searches
By Lemuel Park
Facebook, Instagram, and TikTok earn AI citations for different queries, rewarding precise answers over large audiences.