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Weekly Search & Social News: 08/31/2010

Hey there my friends… welcome to this week’s edition;’7 Days of Search and Social‘ . Well, the summer is definately drawing to a close here. August if almost over, bloggers are springing back to life and the conference/seminar world is springing to life. There was some interesting news bits as well and I was torn between Google’s Realtime search and the Blekko beta. There really is a TON of good reading in every section of the offering this week. WOOT!

So I shall just let you get right on with it…

Lead Story

Google Realtime get’s a new home!

While I was torn between this and Blekko, I decided to go this way. Why? Well for quite some time now I have all but discounted Google’s RTS, (real time search) from not only an SEO standpoint, but as a user as well. There really just doesn’t seem to be enough value as a search tool and was nothing more than fluff added to the universal SERP landscape.

Last week though, Google decided to give Realtime (all one word in this iteration) it’s own home. Yes, it is now a standalone vertical (you know, those little icons such as ‘Video’ ‘Images’ ‘News’ etc..). Is this a huge move? Not really.

It might be a second chance because of it being little more than a distraction as mentioned alread? Is it because focus testing showed people wanted it as such? That much I have no clue. But it is what it is.

For those that missed it, here’s some good coverage on Google’s blog, Search Engine Land and of course, my own on the Trail.

The short version is that there really isn’t anything overly innovative here. But, at the same time, there is a reason it was broken out. Is it one of the aforementioned ones? Or maybe part of some master plan involveing the rumoured social strike; Google Me? Time will tell. But as a search geek I will at least be keeping an eye on it just in case.

If you have thoughts on it, I’d love to here from you!

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Talk of the Town

The myth of the Tool Bar PageRank - was just me going a little wingy, (over on the SEOBS blog). But seriously, I get so frustrated when peeps confuse TBPR and the actual PageRank stuff. Can’t we keep it sorted? At least so noobs don’t get confused? Thanks.

Search Engine Visibility As a Metric – Richard Baxter, (my nomination for search geek of the year) had an interesting piece on search visibility metrics. It was well done and covers the obvious weaknesses, but did miss an important one; SERP flux. All in all a good post though

Can Link Building Give You or Your Client a Bad Reputation?- wow, the answer to this one is simple. Of COURSE it can. Kristi does go on to give some good examples. If you consider links to be marketing/promotion, then it should be a no-brainer as far as the potential damage that can be done.

When to Say Goodbye to a SEO Client- was a good post highlighting something that every SEO should understand as far as cutting problem clients loose. Something that I have written about myself in the past. Good stuff for sure.

Some Clues On Making Unique Content From Google – was some interesting chatter Barry reported on as far as ecommerce SEO. It was a thread JohnMu chimed in on about manufactuers being outranked by their distributors. A must read.

How user’s intention influence behavior in Search Results, – was some VERY interesting eye tracking research that seems to show the importance of well written meta descriptions/snippets in the SERPs. I’d check this one out if you haven’t already.

You are a Certified Sucker – our newest writer on SEOBS highlighted some fun he’s had looking for new staffers and a very cool certification program, that is good for a few laughs.

The Death of SEO- Was a post from Barry Adams that puts for the suposition that ‘applification’ will be the future and that SEOs will need to adapt or die. I don’t personally subscribe to the view, but it seems to have started some interesting dialogue.

Selling SEO Services: A Consultative Approach- was (yet another) great post over on SEObook which is near and dear to my heart as I do mostly consulting these days.

Four Ways Bloggers Can Use Google Insights to Brainstorm- yea, these one’s tend to be in the ‘Weapons’ section, but Google insights is by far one of my fav tools in the arsenal. Thus I bumped it up top here.

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Search Geek Central

Search Geek Goodies

Social Search

Going Vertical

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Videos

Link Building Campaign Design - Ontolo

A Step-by-Step Guide to Effective Link Prospecting - Ontolo

Weighted Sort – Google Analytics

Cutt’s Corner

How are sitelinks generated?

Is it better to have keywords in the URL path or filename?

Weapons

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Search Patents

Google

Query-independent entity importance in books

Determining quality of linked documents

Systems and methods for managing multiple user accounts

Microsoft

Personalized information retrieval search with backoff

Using popularity data for ranking

Training a ranking component


/end SOSG session

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378d367a36415dda47fe25d5c4538226 64 Weekly Search & Social News: 08/31/2010
David Harry is an SEO and IR geek that runs Reliable SEO, blogs on the Fire Horse Trail and is the head geek at the SEO Training Dojo.

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4 thoughts on “Weekly Search & Social News: 08/31/2010

  1. Nice article. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your articles. Anyway I’ll be subscribing to your feed and I hope you post again soon.

    1. He he… well my brother, I won the SEMMY for 'technical SEO' last year.. it is time to pass it along and I couldn't think of a better fella to pass it to!! So there…lol