Here’s another Bing-related trend which Microsoft should add to the positive performance of Bing in just two weeks. According to Efficient Frontier’s latest analysis, Bing’s share of paid clicks increased to 13% from 8% prior to its launch two weeks ago.
This adds to several positive indicators we’ve reported the past two weeks such as Bing getting the number two spot in search market share even just for a day, as well as comScore’s data on Bing’s search penetration in the U.S. market. Never mind if Bing’s Xrank search trending has beaten Google Trends or not. The more important thing to look is the fact that Bing is showing some positive performance in the search industry.
But then gain all these are preliminary data which can be useless once the search statistics for this month comes out.
Will Bing sustain this positive indicators? Or are these all products of user curiosity over Bing’s capability and functionality? Will Microsoft’s marketing and advertising campaign for Bing reap a sustainable condition for Bing as one of the major players in the search industry?
Why is Bing so popular and increasing in popularity so quickly? Root cause reasons – any ideas? Who is changing their search behaviour?
I found Bing to be very easy for search, especially for newbies. It has a much cleaner format then the big brothers.
..as pointed out by Kurren on http://www.twitter.com (search tweets for “Kurren Bing”) all new PCs have IE welded to Windows (still) and Bing is the default search engine. Changing it doesn’t appear to be that obvious (IE8) so a lot of users will continue to use Bing because it is the default.
I haven’t upgraded to IE8 (FF3 or chrome or Safari thank you) but could it be possible that the default for IE8 is also ‘Bing’?
Is Bing expensive? I use Adwords at present, it would be great if Bing undercut Google at least for a while as it landgrabs market share – will be checking it out and post back with any findings