PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Google Ads Makes Call Recording Default For AI Lead Calls
Google Ads now enables call recording by default for eligible AI-qualified call leads, changing how call conversions are evaluated in the U.S. and Canada.
Winning Google Ads Campaign Structures For DTC Ecommerce
Many ecommerce brands misapply Meta-style thinking to Google Ads, leading to wasted spend and weak performance from poorly structured accounts.
Google’s Product Feed Strategy Points To The Future Of Retail Discovery
Google’s product data push goes beyond Shopping ads. Learn why feed optimization now matters for AI search, free listings, YouTube, and retail visibility.
Should You Use Auto-Generated Creative? – Ask A PPC
The role of auto-generated creative continues to evolve as advertisers weigh efficiency and scale against control and compliance.
Google Is Replacing Dynamic Search Ads With AI Max
Google replaces Dynamic Search Ads with AI Max. Learn what’s changing, when migrations begin, and what advertisers should do before September upgrades.
How To Measure PPC Performance When AI Controls The Auction
Measure PPC performance in 2026 with AI-driven auctions, smarter attribution, profit-based metrics, and reporting frameworks built for Google Ads automation and AI search.
Google’s Push For Data Strength Is Really A Push For Better Bidding
Google is doubling down on Data Strength as conversion signals become more critical to bidding, performance, and how campaigns are optimized.
From T-Shaped To M-Shaped: The PPC Career Evolution Nobody Is Talking About
PPC professionals commanding higher compensation are moving beyond T-shaped skill sets toward M-shaped expertise with multiple deep, complementary disciplines.
ChatGPT Ads: New Acquisition Channel Or Just Another Brand Tax?
OpenAI is expanding ChatGPT Ads and launching self-serve access. Here’s what PPC managers should know before deciding whether it deserves real budget.
How To Identify And Solve Click Fraud In Paid Media – Ask A PPC
This week’s Ask A PPC dives into how to identify and solve click fraud in paid media to optimize your advertising efforts.
7 Google Ads Shortcuts Every PPC Manager Should Be Using
Save time in Google Ads using seven practical shortcuts that simplify workflows and highlight optimization opportunities.
Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend
How CMOs should structure PPC teams to manage AI-driven campaigns, avoid blind spots, and align spend with profit, not platform metrics.
Google Adds Scenario Planner, Performance Max Updates, And Veo – PPC Pulse
This week’s PPC Pulse covers Performance Max reporting updates, GA4 budget planning tools, and Veo AI video in Google Ads.
PPC Automation Layering: How Smart Advertisers Combine Automation With Strategy
See how PPC automation layering helps marketers shape automated campaign performance instead of relying on a single feature.
Google Adds New Performance Max Controls And Reporting Features
Google introduces Performance Max updates, including audience exclusions, budget projections, and expanded reporting to give advertisers more visibility and control over campaign performance.
Google Ads Creative Tools Expand, Microsoft Simplifies Bidding – PPC Pulse
The latest PPC Pulse highlights Microsoft’s bidding updates, Google’s expanded creative tools, and Nano Banana Pro’s availability inside Google Ads.
SEO Vs. PPC Strategy: What’s Right For Your Business?
Decide where to invest by understanding how SEO and PPC truly scale, compete, and drive business growth differently.
Merchant Center Expands, Google Clarifies Smart Bidding, State Of PPC Report – PPC Pulse
The latest PPC Pulse highlights Google’s agency-focused Merchant Center rollout, Smart Bidding guidance for new campaigns, and emerging AI usage trends in PPC.
How To Build A ‘Feed-Only’ Performance Max Campaign
Advertisers using feed-only Performance Max can narrow campaign focus to product feed signals, improving efficiency when automation spreads spend too broadly.
The 10 Best PPC Ad Networks
Where should you invest paid media dollars in 2026? Here’s a data-driven look at reach, targeting depth, and automation across 10 major ad platforms.
AI Max Brand Controls Expand, VRC Non-Skip Ads Go Global – PPC Pulse
AI copy guardrails and expanded YouTube non-skip video formats headline this week’s Google Ads updates in PPC Pulse.
What SMEC’s Data Reveals About AI Max Performance
New SMEC study analyzes AI Max in Google Ads Search campaigns, showing a 13% conversion value lift but higher CPA and unpredictable ROAS results.
Google’s Asset Guidance & Ad Scheduling Updates, Microsoft Negatives – PPC Pulse
This week’s PPC Pulse recaps Google’s evolving Search asset guidance, revised budget pacing behavior, and Microsoft’s rollout of self-serve negative lists for PMax.
International PPC: Why Consistency Is So Hard To Maintain
Keep international PPC campaigns aligned with practical frameworks for consistency, localization, and multi-agency coordination.
How To Turn Google’s Performance Max Into An Ecommerce Growth Engine
Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance effectively.
2026 Google Ads Playbook: 5 Strategies Behind Profitable Ad Spend
Join our webinar to discover effective strategies for automating Google Ads and mastering Performance Max Smart Bidding.
Google Ads Surfaces PMax Search Partner Domains In Placement Report
Google Ads PMax placement reporting is now populating with data for more accounts, revealing Search Partner domains and impression counts for brand safety review.
New Meridian Tool, Performance Max Learning Path – PPC Pulse
This week’s PPC Pulse covers Google’s new Meridian Scenario Planner and Microsoft’s hands-on Performance Max training updates.
Why Do Budgets Overspend Even With A Target ROAS or CPA? – Ask A PPC
This week’s Ask a PPC explains why goal-based bidding can overspend budgets and how ROAS, CPA, and pacing actually behave inside ad auctions.
A First Look at 2026: Leveraging AI to Boost Lead Handling and Drive Better Results
Master lead management in 2026 and uncover strategies to ensure leads do not go cold in your sales process.