Marketplace SEO: A Guide To Optimize Listings
Marketplace SEO involves optimizing product listings on ecommerce marketplaces such as Amazon and Etsy to increase visibility and conversions.
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How To Buy An Online Business (& Where To Buy)
Taking a leap to buy an online business is rewarding when you significantly reduce your risk. Here are important factors for consideration.
Digital Marketing In 2023: 600 Marketing Agencies Share Expert Insights
Learn how expert digital marketers adapted to changes within the digital landscape in 2022, as well as what’s new in marketing for 2023.
Google Retires Web Light Webpage Transcoding
Google retired the Web Light service that made the Internet faster for users in countries where mobile connections were slow.
New Instagram Templates: Create Year-In-Review Highlight Reels
Instagram is rolling out four new Reels templates that allow users to create a narrated video of their 2022 highlights.
Google’s John Mueller: WordPress Not Inherently Better For SEO
In response to a thread on Reddit, Google Search Advocate John Mueller says there’s no inherent SEO advantage to WordPress over coding a website yourself.
Google SEO Tips For News Articles: Lastmod Tag, Separate Sitemaps
Maximize the visibility of news articles with tips from Google’s John Mueller and Gary Illyes on the proper use of lastmod tags and separate sitemaps.
OpenAI Releases Tool To Detect AI-Written Content
OpenAI, the AI research firm behind ChatGPT, has released a new tool to distinguish between AI-generated and human-generated text.
ChatGPT Update: Improved Math Capabilities
OpenAI has released an update to its popular language model, ChatGPT, to enhance its accuracy and improve its ability to handle math equations.
Yandex Search Ranking Factors Leak: Insights
Catch up with the Yandex ranking factors leak and what it’s all about. Gain a better understanding of how search engines generally work.
11 Disadvantages Of ChatGPT Content
Virtually all ChatGPT content contains one or more of these flaws. This is how to prevent them.
New Google Ads Feature: Account-Level Negative Keywords
Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability.
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ChatGPT & Search? NeevaAI’s Real-Time AI Search Is Already Here [Podcast]
Find out how Neeva is already using AI to power its search results and change the way users get information.
How To Supercharge Your Keyword Research With Powerful Topic Clustering
Learn 2 different ways to build a better keyword universe for your marketing efforts and drive more traffic to your website.
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The 5-Step Formula To Forecasting Your SEO Campaign Results [Webinar]
Get step-by-step instructions, free tools, and a downloadable calculator to automate everything you need to launch a successful digital marketing campaign.
Google SEO Tips For News Articles: Lastmod Tag, Separate Sitemaps
Maximize the visibility of news articles with tips from Google’s John Mueller and Gary Illyes on the proper use of lastmod tags and separate sitemaps.
Google Business Profile Optimization For The Financial Vertical
Develop a unique optimization strategy for your financial brand. Here are the best practices you should follow for GBP.
Yandex Search Ranking Factors Leak: Insights
Catch up with the Yandex ranking factors leak and what it’s all about. Gain a better understanding of how search engines generally work.
New Google Ads Feature: Account-Level Negative Keywords
Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability.
Identity & Custom User Experiences – How ID Helps Convert [Podcast]
How does identity affect digital advertising, and what does that experience look like in 2023? Nancy Marzouk explains in this SEJ Show episode.
Sitelink Assets (Extensions) Best Practices & Examples
Find out why sitelink assets (formerly sitelink extensions) are my favorite feature and how to use them in Google Ads.
8 States vs. Google: A Closer Look At The DOJ’s Antitrust Lawsuit
The U.S. Department of Justice files its second antitrust lawsuit against Google. This time, they’re suing over ad tech monopoly allegations.
Google Ads Down For Advertisers, Google Confirms
Google Ads platform is down for advertisers around the world right now. See the latest updates around the ongoing issue here.
Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites
Automattic introduced a new ad network called Blaze which places advertising on free WordPress.com websites and Tumblr. Advertising starts at $5/month.
How To Create A Content Strategy Framework
Do you have a framework in place for your content strategy? Learn what elements you need to erect a solid plan that gets results.
How To Supercharge Your Keyword Research With Powerful Topic Clustering
Learn 2 different ways to build a better keyword universe for your marketing efforts and drive more traffic to your website.
Scaling Content Production: Celebrating The Unsung Hero
Scaling your content production doesn’t always equal success. Don’t underestimate the role of good content briefs in the process.
11 Disadvantages Of ChatGPT Content
Virtually all ChatGPT content contains one or more of these flaws. This is how to prevent them.
7 Content Marketing Best Practices In 2023
While these practices sound familiar, you cannot go wrong with the basics. Follow these top 7 tips into the new year and bring in traffic.
8 Content Writing Tips From Experts In 2023
It can be challenging to write compelling content. From favorite tools to recommended books and SEO recommendations, here are 17 industry experts’ advice.
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FEBRUARY EBOOK HIGHLIGHT
SEO Trends 2023
Download our ebook, SEO Trends 2023, for direct insights and tips straight from these experts on how to succeed at SEO in 2023.
- Learn where the biggest and most impactful changes may happen and how the experts recommend you respond.
- Understand the core best practices of SEO to insulate yourself from updates and trends.
- Learn how experts are preparing for uncertain economic times ahead.
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SEJ Show + Podcast
Identity & Custom User Experiences – How ID Helps Convert
January 30, 2023
Creative Intelligence And Its Role In Online Advertising
January 2, 2023
Twitter Introduces New Appeal Process For Suspended Accounts
By Matt G. Southern
Starting February 1, Twitter users will be able to appeal account suspensions for evaluations based on new criteria for reinstatement.
Where Are The Advertisers Leaving Twitter Going For The Super Bowl?
By Greg Jarboe
The mass exodus from Twitter is a challenge for digital advertisers, especially with the Super Bowl coming up. Here’s what you should know.
Meta Reinstates Trump to Facebook & Instagram
By Roger Montti
Meta lifts two year ban on former president Trump, promises that guardrails will impose heightened penalties for new violations of policy
Facebook Marketing: An In-Depth Guide For Beginners
By Brian Frederick
Avoid blowing through your budget and use the world’s most popular social media platform for your brand with this complete guide.
Twitter Rolls Out Search Keywords Ads To All Advertisers
By Matt G. Southern
Twitter rolls out a new ad unit, “Search Keywords Ads,” allowing users to promote sponsored tweets in search results to reach a wider audience.
LinkedIn’s New Feature Can Help You Find Must-Read Newsletters
By Matt G. Southern
LinkedIn’s new feature allows users to see which newsletters other users are subscribed to, helping users discover new content and stay up-to-date on industry trends.