The Science Of What AI Actually Rewards
Part 3 of this analysis reveals what AI actually rewards in content, from entity types to structure, across seven verticals.
Part 3 of this analysis reveals what AI actually rewards in content, from entity types to structure, across seven verticals.
Organic traffic is declining, but answer engines are driving higher-intent conversions. Here’s how CMOs should rethink strategy, structure, and measurement.
Delay in release of WordPress 7.0 stems from concerns over the real-time collaboration feature. The focus is on targeting “extreme stability.”
Learn how different LLMs impact conversions in your industry. Do not miss our expert panel webinar for practical advice.
Google’s Gary Illyes and Martin Splitt discuss page weight growth, the 15MB crawl limit, and whether structured data is adding bloat to web pages.
Tufts index projects 9M U.S. jobs at risk from AI. Writers and Authors, Computer Programmers, and Web and Digital Interface Designers top the risk list.
Delay in release of WordPress 7.0 stems from concerns over the real-time collaboration feature. The focus is on targeting “extreme stability.”
Google’s Gary Illyes and Martin Splitt discuss page weight growth, the 15MB crawl limit, and whether structured data is adding bloat to web pages.
Tufts index projects 9M U.S. jobs at risk from AI. Writers and Authors, Computer Programmers, and Web and Digital Interface Designers top the risk list.
Why Google’s new AI user agent may be tied to shift of resources from Project Mariner To Gemini Agent
Google Gemini more than doubled its referral traffic to websites in two months while ChatGPT declined from its peak, SE Ranking data shows.
Google has started rolling out the March 2026 core update. The rollout may take up to two weeks to complete.
Part 3 of this analysis reveals what AI actually rewards in content, from entity types to structure, across seven verticals.
Organic traffic is declining, but answer engines are driving higher-intent conversions. Here’s how CMOs should rethink strategy, structure, and measurement.
Learn how different LLMs impact conversions in your industry. Do not miss our expert panel webinar for practical advice.
Google’s Gary Illyes and Martin Splitt discuss page weight growth, the 15MB crawl limit, and whether structured data is adding bloat to web pages.
See how Google’s TurboQuant breakthrough could unlock real-time semantic search, faster indexing, and more powerful AI-driven rankings.
Businesses that treat GBP as a live engagement channel are outperforming competitors still relying on outdated “set it and forget it” tactics.
This week’s PPC Pulse covers Performance Max reporting updates, GA4 budget planning tools, and Veo AI video in Google Ads.
Google introduces Performance Max updates, including audience exclusions, budget projections, and expanded reporting to give advertisers more visibility and control over campaign performance.
Google Analytics launched Scenario Planner and Projections to help advertisers forecast performance, optimize budgets, and plan cross-channel media spend more strategically.
Choosing the right PPC channels starts with clear goals, budget alignment, and understanding where your audience actually converts.
Save time in Google Ads using seven practical shortcuts that simplify workflows and highlight optimization opportunities.
The latest PPC Pulse highlights Microsoft’s bidding updates, Google’s expanded creative tools, and Nano Banana Pro’s availability inside Google Ads.
Marketing leaders are grounding SEO in zero- and first-party data to better align content with real-world customer behavior and needs.
Well-written guides are no longer enough. This analysis shows why AI visibility now depends on publishing irreplaceable context.
Pedro Dias traces the recurring cycle of mass-produced SEO content and explains why the “publish more pages” playbook always ends the same way.
Why traditional “utility SEO” content is losing value, and how marketers can create demand instead of chasing existing searches.
Publishers are losing ground with younger audiences as creators, video, and platform-native content reshape how news is discovered and trusted.
Long-form content doesn’t fail because it’s weak. It fails because LLMs lose the middle. This article explains how to engineer it to survive.
B2B Buyers Trust Peers Over AI Chatbots, Report Finds
By Matt G. Southern
A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value.
Reddit Marketing in 2026: What Changed & What Actually Works Now
By Brent Csutoras
Whether you’re actively using Reddit or still deciding if you should, your customers already made the choice. Buyer behaviors have shifted. Search traffic has declined....
YouTube’s AI Slop Problem And How Marketers Can Compete
By Matt G. Southern
“AI-generated slop” now accounts for 21% of Shorts shown to new users. Here’s what the data says about monetization, trust, and long-term organic strategy.
Gen Z Preference For TikTok Over Google Drops 50%, Data Shows
By Matt G. Southern
Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z’s TikTok-over-Google preference is dropping.
New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting
By Chelsea Alves
Social media’s next chapter moves beyond feeds and platforms toward decision-making moments powered by behavior, trust, and machine interpretation.
From Article to Short-Form Video That Holds Attention
By Matt G. Southern
Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention.