Is AI Search SEO Leaving Bigger Opportunities Behind?
Ahrefs podcast explores how efforts to get ahead in AI SEO may come at the expense of higher-value opportunities elsewhere.
Latest
The Data Reveals: How AI Wins More Customers & Supercharges Your Business
Discover how to leverage AI for conversion rate optimization (CRO) to increase lead conversions and eliminate friction from your sales funnel.
Report Links Original Research to Higher B2B ROI
A survey of B2B leaders finds 97% view thought leadership as critical, with original research outperforming AI content for building trust.
Budget SEO For Capacity, Not Output
Marketing leaders need to stop funding SEO for clicks and start designing budgets around brand authority in AI-first search.
Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs?
Expert Mordy Oberstein shares insights on whether you need to rethink your content strategy for LLMs and enhance your SEO efforts and what to consider.
Google Is Not Diminishing The Use Of Structured Data In 2026
A Google blog post triggered a misunderstanding that structured data use will be diminished in 2026.
Is AI Search SEO Leaving Bigger Opportunities Behind?
Ahrefs podcast explores how efforts to get ahead in AI SEO may come at the expense of higher-value opportunities elsewhere.
Report Links Original Research to Higher B2B ROI
A survey of B2B leaders finds 97% view thought leadership as critical, with original research outperforming AI content for building trust.
Google Is Not Diminishing The Use Of Structured Data In 2026
A Google blog post triggered a misunderstanding that structured data use will be diminished in 2026.
How To Cultivate Brand Mentions For Higher AI Search Rankings
AI search results tend to recommend sites that are recommended by other sites, which makes cultivating brand mentions a key SEO strategy.
Google AI Overviews Appear On 21% Of Searches: New Data
New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches.
Meta Projected $16B From Scam Ads, Internal Docs Show
Meta’s internal documents indicate the company projected $16 billion in revenue from ads for scams and banned goods, creating competition for legitimate advertisers.
Is AI Search SEO Leaving Bigger Opportunities Behind?
Ahrefs podcast explores how efforts to get ahead in AI SEO may come at the expense of higher-value opportunities elsewhere.
Budget SEO For Capacity, Not Output
Marketing leaders need to stop funding SEO for clicks and start designing budgets around brand authority in AI-first search.
Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs?
Expert Mordy Oberstein shares insights on whether you need to rethink your content strategy for LLMs and enhance your SEO efforts and what to consider.
Google Is Not Diminishing The Use Of Structured Data In 2026
A Google blog post triggered a misunderstanding that structured data use will be diminished in 2026.
How To Cultivate Brand Mentions For Higher AI Search Rankings
AI search results tend to recommend sites that are recommended by other sites, which makes cultivating brand mentions a key SEO strategy.
Why Strategic Review Is The Missing Layer In Many SEO Campaigns
Reassess your SEO strategy to prevent drift and keep performance aligned with real business outcomes.
The Data Reveals: How AI Wins More Customers & Supercharges Your Business
Discover how to leverage AI for conversion rate optimization (CRO) to increase lead conversions and eliminate friction from your sales funnel.
Meta Projected $16B From Scam Ads, Internal Docs Show
Meta’s internal documents indicate the company projected $16 billion in revenue from ads for scams and banned goods, creating competition for legitimate advertisers.
‘Where Love Lives’: The John Lewis Christmas Winning Formula Returns
The latest John Lewis Christmas ad proves that emotion and data can coexist, using AI to validate the timeless power of heartfelt storytelling.
Black Friday 2025: Tips To Boost Your Holiday PPC Performance (Get Ready Now)
Strong Black Friday performance starts with preparation. Here’s how to stabilize PPC systems and prevent costly surprises.
25 Years Of Google Ads: Was It Better Then Or Now?
Google Ads has transformed from a simple PPC tool into an AI-driven ecosystem. Here’s how 25 years of evolution reshaped the marketer’s playbook.
Google Performance Max Adds Waze Ads And Channel Reporting
Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon.
Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs?
Expert Mordy Oberstein shares insights on whether you need to rethink your content strategy for LLMs and enhance your SEO efforts and what to consider.
‘Where Love Lives’: The John Lewis Christmas Winning Formula Returns
The latest John Lewis Christmas ad proves that emotion and data can coexist, using AI to validate the timeless power of heartfelt storytelling.
Why AI Content All Sounds the Same & How SEO Pros Can Fix It
Unlock the secrets of AI content creation that actually gets cited. Learn how to enhance your visibility with unique AI-generated articles.
Can You Use AI To Write For YMYL Sites? (Read The Evidence Before You Do)
Google’s YMYL standards reveal why AI-written health, finance, and legal content can’t match human expertise or credibility.
Don’t Let Your Founder Burn Out: 4 Systems To Operationalize Thought Leadership
Create a sustainable founder-led content model that balances authenticity, efficiency, and long-term brand impact.
AI Is Breaking The Economics Of Content
The decline of Wikipedia’s search visibility highlights a fundamental shift in content value driven by AI and changing user behavior.
Webinars
NOVEMBER EBOOK HIGHLIGHT
PPC Trends 2026
With strategies from 6 leading PPC professionals, this year’s edition will help you tackle the challenges of automation, privacy, and generative AI, and give you the tools to stay competitive in 2026.
You’ll get insights into:
- Practical uses (and limitations) of AI tools in paid media campaign management.
- Maintaining control as platforms shift into black-box, AI-first campaign types.
- Durable measurement approaches amid privacy shifts and third-party cookie deprecation.
- Generative AI’s impact on ad creative and testing.
YouTube Separates Organic & Paid Metrics In Channel Analytics
By Matt G. Southern
YouTube now lets creators filter analytics metrics by organic versus paid traffic, ending confusion about how advertising affects channel performance.
How Founders Are Turning Their LinkedIn Posts Into Larger Sales Deals [Webinar]
By Jenise Uehara
Unlock the power of LinkedIn posts to generate more leads and close bigger deals. Discover effective founder-led marketing strategies.
Don’t Let Your Founder Burn Out: 4 Systems To Operationalize Thought Leadership
By Purna Virji
Create a sustainable founder-led content model that balances authenticity, efficiency, and long-term brand impact.
YouTube Introduces ‘Ask Studio’ AI For Channel Analytics
By Matt G. Southern
YouTube launched Ask Studio, an AI assistant in YouTube Studio that analyzes channel data to surface comment insights, performance analysis, and content ideas.
Perplexity Responds To Reddit Lawsuit Over Data Access
By Matt G. Southern
Reddit sued Perplexity in over access to Reddit content. Perplexity says it summarizes posts with citations and does not train on them.
YouTube Expands Likeness Detection To All Monetized Channels
By Matt G. Southern
YouTube is expanding its likeness detection tool to all monetized channels, allowing them to detect and request removal of AI videos using their face.