How Oracle Got Its (Content) Groove Back
Content Marketing

How Oracle Got Its (Content) Groove Back

Changing the direction of your company’s content and communications strategy is never an easy thing. In this article, you’ll find out how a large, well-known brand was able to shift its mindset and culture to ensure the messaging and content was more meaningful, and began to resonate with its target audiences.

1.6K shares 2.1K reads
How to Recover From a Big Social Media Blunder
Social Media 101

How to Recover From a Big Social Media Blunder

Social media has become indispensable for reputation management as far as brands are concerned. However, when managing their accounts, it is possible for brands to make mistakes. Sometimes crucial mistakes can be hard to correct, but some of these tips will help you handle the issue in a better way, in turn, helping you to mitigate social media blunders.

681 shares 673 reads
Why You Need Rich Snippets in Your Life
SEO

Why You Need Rich Snippets in Your Life

Do you really need rich snippets? Only if you want to be found, stand out, and convert. And the best part? It’s much easier than you think it is. Find out why you need them and how to get started today.

719 shares 1.6K reads
Dwell Time: Does It Affect SEO? [DATA]
SEO· Syndicated

Dwell Time: Does It Affect SEO? [DATA]

What’s the real impact of machine learning on SEO? Is RankBrain and other machine learning elements within Google’s core algorithm increasingly rewarding pages with high user engagement? Is machine learning essentially Google’s Unicorn Detector?
Find out if dwell time really matters for SEO in this post by Larry Kim.

805 shares 1.4K reads