Why You Should Invest in LinkedIn Marketing
Microsoft recently acquired LinkedIn for $26.2 billion. While there are reasons to incorporate LinkedIn into your marketing mix, here are some benefits.
How to Create Facebook Ads for Effective Campaign
Acquisio Social lets you set up multiple variations of social campaigns across on Facebook and Instagram in just minutes.
Voice Technology and the Evolution of Search
Voice technology is indeed a natural interface and it will maintain a connection between consumers and platforms in the ecosystems of tomorrow.
8 Must-Have Online Writing Skills
Not all web writers are created equally. Know what to look for in a great online writer with this list of eight key standards.
Using Content Marketing to Boost Online Deals
Brent Csutoras talks with Rebecca Lehmann, Content Marketing Manager at Brad’s Deals, on their approach to content that has to do with deals.
Hashtag Spamming is a Big Problem for Brands
Data visualization company Venngage released an infographic showing why businesses shouldn’t rely too much on hahstags to drive engagement on Twitter.
Add Multiple Owners to Manage a Google My Business Listing
Owners of a listing can now invite others to manage the listing with them without having to share personal account logins.
Frustrated by Lack of Google Keyword Planner Data? Try the Forecasting Tool
Google’s suggested solution for extracting more data from Keyword Planner is to try using the built-in forecasting feature.
Twitter Expands Video Monetization
Twitter is expanding video content monetization with pre-roll ads for video creators and a new way for brands and creators to team up on live video.
The Complete Guide to Mastering E-commerce Product Category Page Optimization
Learn how to optimize your ecommerce product category pages to draw more traffic and convert more of that traffic to paying customers.
Can Visual Search Change SEO for E-Commerce?
Visual search might never replace text-based search, but in an industry that relies on images to appeal to its audience, it’s a trend to watch out for.
How to Build Successful Email Marketing Campaigns With Cynthia Price of Emma
In this Marketing Nerds episode, Cynthia Price of Emma talks about what works best in email marketing, as well as some brands who are doing it right.
YouTube is Disabling Monetization on Non-Advertiser-Friendly Videos
YouTube is now notifying publishers directly when removing monetization from videos that are not considered to be advertiser-friendly.
Behavioral Targeting Coming to Snapchat
Behavioral targeting is coming to Snapchat. That means advertisers will soon be able to target users based on their Snapchat activity.
How to Create a B2B Social Media Strategy
B2B social chatter wields disproportionate power, especially on the more B2B-friendly platforms like LinkedIn and Twitter. What’s important is not to pick just the strategy that seems to be the wisest, but to pick the strategy that actually works for you.
Social Media Lessons From Journalism
At SEJ Summit Chicago, Brent Csutoras talked to Amy Vernon of The Daily Dot about how journalism affects her approach to social media and search.
Account-Level Sitelinks Rolling Out to All AdWords Advertisers
Google has made it possible to add sitelinks to ads at the account level.
Search Live Coverage Carousel Comes to Google With Real-Time Indexing
Participating in the project will allow publishers to expedite the process of having their content surfaced by Google.
Facebook to Punish Advertisers With Slow Sites
Your mobile page load time will soon impact whether people will see your Facebook ads. To help advertisers speed up, Facebook is introducing prefetching.
Search Within Apps on Your Android Phone With ‘In Apps’ Search
Google has now made it possible to search within apps on Android phones.