Facebook Updates News Feed Algorithm to Reduce Sensational Health Claims
Facebook updated its news feed algorithm to reduce the reach of posts making sensational or exaggerated health claims.
A New Era of Google Search: What It Means for SEO
Here are some of the fundamental changes in Google search and how SEOs should adapt.
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Why Having a User-First Approach to SEO Is Important
Here are five ways SEOs can adopt a more user-first approach to their work.
Google Cancels Support for Robots.txt Noindex
Google announced they will no longer support robots.txt noindex directive
Google Wants to Establish an Official Standard for Using Robots.txt
Google has proposed an official internet standard for the rules included in robots.txt files.
6 Tips You Need to Get SEM Forecasting Right
These six tips will help guide your decision-making process and get your SEM forecasting right.
A Day in the Life of a Creative Writer Mad at Google
It pays to truly focus on getting the most out of our creative moments. Here’s how you can do it.
How to Improve Your Search Discoverability & Boost Lead Volume
These actionable tips will help improve your discoverability in search, drive leads, and deliver results.
Google: Updating a Page’s Publishing Date Won’t Make it Rank Better
Google’s John Mueller recently advised that updating the publishing date of a page won’t have an impact on rankings.
Google’s John Mueller on Good Links and How to Get Them
John Mueller was asked what a good link is and how to get them without being spammy.
How to Super Power Your Link Building
Link building has two factors holding it back. This is how to power up your link building.
Study Reveals the Top 5 SEO Mistakes Made by Marketing Agencies
A study of top marketing agencies reveals the most common mistakes made when it comes to SEO.
Google’s Diversity Update Gives Smaller Sites a Chance to Rank
A study on the effect of Google’s diversity update concludes smaller sites have a chance to rank for competitive keywords.
Paid Search Spend Expected to Grow 22.5% This Year in Retail Sector
According to eMarketer’s latest figures, paid search spend in retail is expected to grow by 22.5% this year.
Content Marketing: The 5 Most Important Things You Need to Know
Content marketing is on everyone’s agenda, but it’s rarely done right. Do better using these five essential tips.
AMP HTML Now Supports Autocomplete for Faster Search Experiences
AMP pages can now more closely mirror the behavior of regular HTML pages with autocomplete for search and forms.
Microsoft Advertising, FKA Bing Ads, Rolls Out Support for Parallel Tracking
Microsoft Advertising is rolling out a series of new features designed to help pages load faster after an ad click.
Google’s John Mueller on Retaining SEO After Migrating Web Platforms
Google’s John Mueller recently offered advice on migrating to a different web platform with minimal impact on SEO.
LinkedIn Introduces a New Way for Pages to Generate Leads
LinkedIn is rolling out new tools to help pages drive leads and measure the results.
LinkedIn Changes its Algorithm to Surface More Personalized Content
LinkedIn is changing how posts are ranked in users’ feeds, tailoring content to their professional interests.