If you’re laying out some last-minute marketing strategies, you may be thinking of different types of media — earned, owned, or paid — that you can leverage to get the best results next year. So which of these media can give you the best return in 2017? We have the answers for you based on our latest #SEJSurveySays poll results!
Here’s what 26 of the top marketing experts say will be the biggest trends you need to know in social media in 2017 – and beyond.
A step-by-step story of how a local agency was able to generate geographically-targeted, shareable, engaging content using public Instagram geodata.
An effective SEO strategy needs to generate high-quality link building opportunities. Dibz is a link prospecting tool that automates this process and allows you to focus on content development — and all the other aspects of your SEO strategy.
Those involved in the Google Contributor program are receiving emails stating the service is shutting down in January 2017.
Bing reveals its top searches of 2016. Included in the report are the top tech trends, top web creators, to viral moments, and more.
If you have considered marketing your brand on Reddit, you have likely heard the horror stories. The AMAs gone […]
Want to reach a broader customer base to show off the experience and lifestyle that your brand has to offer? Get creative by mixing up your offline and online marketing efforts. These proven methods will grow, reach, and lift your brand without adding the major expense of traditional offline marketing.
Yes, you read that right: Instagram now has 600 million users. In the six months since the photo-sharing company announced that it has reached the half-billion mark, another 100 million users have been added. Brands and businesses now have 100 million more reasons to increase their Instagram presence.
A look back at the content that “made it” in content marketing, with tens of thousands of shares, is the perfect recipe for inspiration as we end 2016.
Organic or paid search — they’re fundamentally different yet two sides of the same coin. Having tunnel vision for SEO or PPC doesn’t make much sense when they both help you get to where you want to go. What binds the two strategies together is their purpose: increasing visibility.
As of December 15, insights are now available for photos in Google My Business.
Google’s Gary Illyes issued a reminder this week that sending automated searches to Google is against the Terms of Service.
Don’t make a new sales page for your holiday sales every year. Instead, have one that you can build on year after year. Maintain your SEO efforts and ranking signal year-long with a Sales SEO Strategy and gain more sales traction.
In this Marketing Nerds episode, Sara Spivey, Chief Marketing Officer at Bazaarvoice, joined SEJ Features Editor Danielle Antosz to discuss the power of online reviews and how to use them to drive ROI.
Bing is rapidly expanding the use of expanded text ads with an update to the Bing Ads mobile app.
CRO is a straightforward process once the right data is in place. Collecting data is the tough part and a one-stop shop like Zarget offers a plethora of CRO tools that make life easier for a digital marketer.
Messaging Apps are everywhere. We take a look at their history, where they’re headed and why they could be the next big bend in the road when it comes to Artificial Intelligence (AI) for the big players like Google and Facebook.
It’s a week full of video launches! After Instagram’s debut of live video in the U.S. and the addition of 360 video to the Facebook Live experience comes Twitter’s launch of live video. Starting today, you can #GoLive on Twitter.
Google has released its annual year in review of the top trending searches and stories of 2016.