Google has announced Similar Audiences are rolling out for Search and Shopping campaigns.
Bing has announced Merchant Promotions are now available to all US advertisers.
Here are eight of the most important elements when optimizing your PPC campaigns that will drive more sales.
Want to create a click-worthy call to action? Use some basic psychology to create more compelling calls to action.
Thinking about publishing posts from guest contributors? Here are some tips that will set you up for success.
According to a report from iab, total revenue from search ads has hit a new high.
Find out how your paid search efforts can lead to bigger and better payoffs in this Search Engine Nerds episode.
Learn how to execute a brand journalism strategy that makes you an SEO powerhouse weapon while fulfilling marketing goals.
A critical function in content marketing is translating data into actionable insights. Here are questions to help with the process.
Google is making serious efforts to filter fake news, which the company says is its “most high profile” issue.
Bing Ads is rolling out new features to Bing Shopping Campaigns designed to enhance feed management and optimization.