There are many paid promotion strategies that should be considered when marketing a new app. What other earned media tactics have you used for app promotion?
Does moving to a new gTLD domain name help rankings? The answer, honestly, is that we don’t know yet.
Thinking of using Facebook Live for your brand? Lisa Lacy shares 15 best practices that you need to keep in mind when using this platform.
Amazon introduced a new service this week called Amazon Video Direct, that allows people to post videos which they can then monetize.
For Android users, gone are the days of copying and pasting text on your mobile device into Google […]
According to Google, ads and websites that promote dangerous payday loan offers will be restricted from advertising with AdWords.
Want a hyper focused, productive search engine marketing meeting? Discover the essential steps to get focused, powerful results in your SEM meetings.
Google PageRank is only one part of the bigger picture. With all of this evidence and even Google telling us not to focus on PageRank, why are SEOs so obsessed?
For our next #SEJThinkTank webinar, Colby Stream, Project Manager for Page One Power, will cover the five foundational aspects of link building you need to know in order to be successful when it comes to building links.
In an A/B test, Google has changed its blue link titles to black. According to the reactions so far, it’s unlikely this change will become permanent any time soon.
You’ve spent months, maybe even years, building your e-commerce site, but still get no traffic? Increase your traffic—read SEJ’s guide for e-commerce SEO.
In a world where virtually everything can be found online, people rely on online reputation management. Here’s how you can apply ethics in ORM.
Danielle Antosz, Features Editor for SEJ, reviews Hug Your Haters by Jay Baer for this month’s edition of SEJ Book Club.
Google is giving local news sources an opportunity to shine in its News section with a new tag […]
Google RankBrain is the third most important factor in the ranking algorithm since October 2015. Learn how this has affected SEO strategy in 2016, and free tools you can use to get inside RankBrain’s “brain”.
Twitter’s live streaming app Periscope started the week with a series of announcements which includes new search functionality, and more.
Search rankings don’t last. Here’s how you can maximize your search engine rankings and turn them into traffic that converts into customers.
Are your customers pogosticking from one page to another? Here’s how your e-commerce site can easily maximize conversion rate.
A quarter of all searches performed on Bing are now voice searches.
Boring content is wrong. But what you might see as boring—such as technical how-tos, comprehensive guides, and detailed support—may not be boring at all.