This Month in Content Marketing: August 2016
This month’s content marketing roundup will focus on developing content based on insights, and key takeaways in honor of 2016 Rio Olympics, and the back-to-school seasonality.
6 Huge B2B Social Media Marketing Mistakes to Avoid
You can reach key B2B buyers on social media, but without the right strategies and tactics in place on the right platforms, your social media efforts can end up hurting your business. Here are some of the biggest social media marketing mistakes to avoid – and what to do instead.
Active Pages, the All-Time #1 SEO Indicator
Botify is the only SEO tool that combines a website crawler and web server log analysis along with segmented views of your website and tons of key metrics, offering unparalleled insights into SEO priorities.
Digital Marketing Factors You Need to Prioritize
Depending on which type of marketer you are, there are seven end-of-the-year digital marketing factors that you need to prioritize.
#MarketingNerds Episodes for Our New SEO Guide
We are super excited about our new SEO guide, but sometimes you’d rather listen than read, Which is why I compiled this list of Marketing Nerds episodes so you can listen to the best SEO advice while on the go
1.75 Billion Websites Removed from Google Search Results
1.75 billion websites have been removed from Google’s index due to copyright requests.
SEJ Wrap-Up: Staying Current in SEO and More News
n this week’s wrap-up, SEJ Lead News Writer Matt Southern details why YouTube is disabling monetization on non-advertiser-friendly videos, and learn how to stay up-to-date in the SEO industry from SEJ Features Writer Anna Crowe.
Google to Surface AMP Pages in Organic Results Later This Year
AMP pages will soon appear in the regular set of organic search listings, when previously they would be relegated to their own carousel at the top of the SERPs.
Building Links that Boost SERPs
Links will continue to matter for a long time. It boils down to having the right content, finding the right audience, and then reaching that audience.
What Gets The Most Results for Top SEOs? [STUDY]
SEJ surveyed 65 the top SEO marketers to find out what projects they are working on and challenges they face today. See the results here.
Verify Your Facebook Page Through These Steps
Want to get the verification “check mark” next to your Facebook profile? There are differences for businesses or brands and two simple ways to get full verification including the cool check mark.
Improve Your Adwords Leads With Offline Tracking
Learn how to dramatically improve your AdWords lead quality by linking your AdWords account with your CRM software using a feature called offline tracking.
Quality Score Update: What You Need to Know
With an impending change in Quality Score from Google due on September 12, here’s an updated version of my free AdWords Script.
Conversion Tracking Finally Comes to LinkedIn
Finally, conversion tracking has come to LinkedIn. You can now track how many of your sponsored content and text ads on LinkedIn are leading to conversions.
Facebook Expands Lookalike Audiences Globally
Facebook has announced an update to Lookalike Audiences that should make it easier for advertisers to reach consumers around the globe.
Convert Your Traffic Using Emotional SEO Audit
How to create an SEO audit that goes beyond a technical checklist, and reaches deep into your market and audience – so you get better, converting traffic.
SEJ Live: Eric Enge on How to Handle Penalties and Other SEO Problems
This week, Eric answered questions live on how to handle penalties, sudden drops in traffic, and other “worst case scenarios” in SEO.
How Social Media Advertising Has Evolved
In this Marketing Nerds episode, Boz Boschen of ndp joins Caitlin Rulien to talk about how far social advertising has come over the last several year.
#SEJThinkTank Recap: How to Double Your Revenue With PPC and Social Ads
Rocco Baldassarre, Founder and CEO of Zebra Advertisement, joined us for a sponsored webinar designed to show you how to double your revenue through the use of cross-channel advertising, PPC, and well-targeted social ads.
SEJ Facebook Live: Ask SEO Experts Your Toughest Questions
As a lead up to our new updated SEO Guidebook, we have invited the experts who contributed their […]