Want your content to succeed this year? Then you need a strategy. Here are five big trends shaping the future of content marketing strategy.
Penguin 4.0 gives no value to link spam, which means that link spammers should quickly fade away. SEOs can now focus on content creation and link outreach without the fear of being overrun by spammers. The SEO industry is in a much better place because of Penguin 4.0.
This post outlines 6 tips designed to help advertisers harness the potential of display advertising via the Google Display Network, including how to get the most from a limited budget.
Advertisers can now schedule Google AdWords campaigns to be imported to Bing Ads on a recurring basis.
Google is finally starting to roll out a real-world test of Android Instant Apps in mobile search results.
People use Pinterest for a variety of reasons and shopping is one of them. In this post, we delve into how you can utilize Pinterest’s shopping features to create an enhanced shopping experience for your customers.
Given that HTTPS is now a necessity as we enter 2017, does this mean that Google will continue to reward websites that are secure and protect users?
Learn how to engage with users and communities, and get started immediately so you draw in users today who will come back tomorrow.
Uber’s latest pick-up includes two former high-level Google executives — Amit Singhal, who spent 15 years leading Google’s search efforts, and former VP of engineering, Kevin Thompson.
While revealing over 50% of YouTube views now occur on mobile device, Google has announced a series of updates to improve the advertising experience.
Revealing data from a Wall Street Journal study suggests Google is advertising its own products at the top of search results 91% of the time.
Actionable tips to help you prepare for industry conferences so you can get the most out of the experience.
What do you need to know about Facebook’s new layout of its desktop business pages? A lot — some things are positive, some negative.
When it comes to making SEO predictions, a lot of experts take the safe route. I think it’s time for a few more bold predictions – nine of them in fact.
Does your site collect sensitive visitor information such as passwords, credit card information, or personal data? If so, be warned: by the end of January 2017, Google Chrome will begin marking sites without HTTPS as non-secure. Why does this matter and how does it affect your site?
LinkedIn has given its desktop site a much-needed redesign. Here’s what’s changing with LinkedIn’s navigation, messaging, content and feeds, and search.
Congratulations – you survived Mobilegeddon and the recent introduction of the “Mobile First Index.” So what are you doing to prepare for Mobile 2.0? This article delves into the future of mobile and whether or not PWA is the future or just more Google hype.
In this episode of the Freelancers Forum series, SEJ editors Kelsey Jones and Danielle Antosz share tips for moving from a hustle mentality of fear to one of time management and triumph.
French search engine Qwant has ambitious plans to one day beat Google at its own game.
DuckDuckGo revealed it has hit a milestone of 14 million searches in a single day. In addition, the search engine is celebrating a combined total of 10 billion searches performed since launching in 2010.