SEO Has Been Tactical For 20 Years. GenAI Forces The Strategy Question
SEO has long been seen as tactical, but the rise of generative AI makes strategy the defining frontier for visibility and authority.
Latest
LinkedIn Study: Professionals Trust Their Networks Over AI & Search
LinkedIn reports that professionals trust their networks more than AI or search engines for work advice, with spending shifting to creators and community content.
Google Brings Loyalty Offerings To Merchant Retailers
Google launches Merchant loyalty offerings, bringing member pricing and shipping into Shopping ads and free listings while adding a loyalty goal in Google Ads.
What To Do When the Click Disappears: Surviving SEO In The AI-Driven SERP
Rankings don’t guarantee traffic anymore. Here’s how to optimize for AI visibility and brand mentions in a zero-click world.
Closing The Digital Performance Gap: Why The C-Suite Must Take Web Effectiveness Seriously
Slow growth, wasted budgets, missed AI opportunities: symptoms of the digital performance gap. Here’s how leaders can fix it.
Perplexity’s Discover Pages Offer A Surprising SEO Insight
Many see Perplexity’s Discover pages as programmatic SEO. What they reveal is something more ambitious, a swing for the fences.
Google Wants To Show More Links In AI Mode
Google says it wants to show more links in AI Mode, rolling out embedded carousels, smarter inline links, and expanding Web Guide.
LinkedIn Study: Professionals Trust Their Networks Over AI & Search
LinkedIn reports that professionals trust their networks more than AI or search engines for work advice, with spending shifting to creators and community content.
Google Brings Loyalty Offerings To Merchant Retailers
Google launches Merchant loyalty offerings, bringing member pricing and shipping into Shopping ads and free listings while adding a loyalty goal in Google Ads.
Perplexity’s Discover Pages Offer A Surprising SEO Insight
Many see Perplexity’s Discover pages as programmatic SEO. What they reveal is something more ambitious, a swing for the fences.
Google Wants To Show More Links In AI Mode
Google says it wants to show more links in AI Mode, rolling out embedded carousels, smarter inline links, and expanding Web Guide.
Google Rolls Out August Spam Update Targeting Search Quality
Google released the August spam update, impacting search results worldwide. The rollout may take a few weeks to complete.
Perplexity Launches Comet Plus, Shares Revenue With Publishers
Perplexity’s new subscription plan pays publishers for webpage visits, AI search citations, and agent actions.
What To Do When the Click Disappears: Surviving SEO In The AI-Driven SERP
Rankings don’t guarantee traffic anymore. Here’s how to optimize for AI visibility and brand mentions in a zero-click world.
Closing The Digital Performance Gap: Why The C-Suite Must Take Web Effectiveness Seriously
Slow growth, wasted budgets, missed AI opportunities: symptoms of the digital performance gap. Here’s how leaders can fix it.
Perplexity’s Discover Pages Offer A Surprising SEO Insight
Many see Perplexity’s Discover pages as programmatic SEO. What they reveal is something more ambitious, a swing for the fences.
Google Wants To Show More Links In AI Mode
Google says it wants to show more links in AI Mode, rolling out embedded carousels, smarter inline links, and expanding Web Guide.
Google Rolls Out August Spam Update Targeting Search Quality
Google released the August spam update, impacting search results worldwide. The rollout may take a few weeks to complete.
ChatGPT Vs. Google At Every Stage Of The User Journey
Fresh data shows ChatGPT adoption accelerating while Google stalls, with major implications for user behavior and downstream SEO metrics.
Google Brings Loyalty Offerings To Merchant Retailers
Google launches Merchant loyalty offerings, bringing member pricing and shipping into Shopping ads and free listings while adding a loyalty goal in Google Ads.
Ad Hijacking Explained: Over $12 Billion Lost To Hidden Tactics
Ad hijacking is a serious issue for online advertisers. Find out how to detect and combat ad hijacking effectively.
The 5-Step Process To Setting Crystal Clear PPC Goals
Want better PPC results? It starts with asking better questions. Use this five-phase system to align your media strategy with client revenue goals.
Tips For Running Competitor Campaigns In Paid Search
If you’re testing competitor bidding in paid search, this guide walks through the ethics, setup, targeting, and pitfalls to watch for.
Google Confirms New Google Verified Badge for Local Services Ads
Google is launching the Google Verified badge in October 2025, replacing multiple Local Services Ads trust signals with one simplified identity for advertisers.
Google Quietly Announces Search Partner Network Placement Visibility
Google finally adds Search Partner reporting. See where your ads run, review placements, and decide if Search Partners deserve a place in your budget.
Quality Audiences: Why Lower Traffic Might Be Better
Not all traffic is good traffic. Learn how quality content and audience targeting drive better conversions and stronger business outcomes.
8 Emerging Trends CMOs Need To Watch: What’s Next In Content Marketing
What content marketing strategies are working today? Here are eight CMO-level trends worth paying attention to.
Experience Forecasting: Content That Enables & Adds Value In The Modern Search World
In an AI search world, dry facts won’t cut it. Here’s how to write AI-friendly content without losing the human connection.
How To Get Your Content (& Brand) Recommended By AI & LLMs
Want your content and brand cited in AI results? Focus on substance, not shortcuts. Here’s the strategy that works.
Social Media Planner: How To Plan Your Content (With Template)
Streamline social media marketing with this free planner template to schedule, organize, and improve your content strategy.
How To Successfully Weave Your Brand Messaging Into Sales Copy
Sales copy works best when it reflects your brand. This article covers practical ways to align your messaging across platforms.
AUGUST EBOOK HIGHLIGHT
The Future Of Search: 16 Actionable Pivots That Improve Visibility & Conversions
Inside "The Future Of Search: 16 Actionable Pivots That Improve Visibility & Conversions," you’ll learn to:
- Rethink your SEO and content strategy for human conversational intent, not just keyword volume.
- Use AI and voice data for SERP visibility to personalize and predict campaign outcomes.
- Align PPC with conversion intelligence to avoid wasted ad spend.
- Track the entire customer journey, including offline and call-based conversions.
- Rebuild your organic momentum using real buyer insights, backed by data, not guesses.
LinkedIn Study: Professionals Trust Their Networks Over AI & Search
By Matt G. Southern
LinkedIn reports that professionals trust their networks more than AI or search engines for work advice, with spending shifting to creators and community content.
LinkedIn Alerts You When Posts Drive Profile Views & Followers
By Matt G. Southern
LinkedIn notifications now alert you when posts drive profile views & followers. Learn how these real-time analytics can help.
Reddit Prioritizes Search, Sees 5X Growth in AI-Powered Answers
By Matt G. Southern
Reddit is investing in search after hitting 70M weekly queries, with Reddit Answers expanding and deeper integration on the way.
B2B Marketing Is Starting to Look a Lot Like B2C (And It’s Working)
By Matt G. Southern
LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B space.
Meta Follows YouTube In Crackdown On Unoriginal Content
By Matt G. Southern
Meta is taking action against unoriginal content, cracking down on accounts that repost others’ work without permission or meaningful edits.
TikTok Denies Report Claiming It’s Building a Standalone US App
By Matt G. Southern
TikTok has denied a Reuters report claiming it’s building a standalone U.S. app with a separate algorithm.