Latest SEO Articles
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The AI Desktop/Mobile Divide: 90% Of AI Search Traffic Ignores Mobile Strategy
New data shows desktop dominates AI referral traffic despite mobile’s broader usage. Here’s a closer look at what this means for marketers.
Google Explains How To Approach Content For SEO
Google encourages publishers to be realistic about the kinds of searches their content should appear for.
Google’s Advice On Hiring An SEO And Red Flags To Watch For
Google explains when it’s time to hire an SEO and cautions about a major red flag to watch for.
Google Clarifies Structured Data Rules For Returns & Loyalty Programs
Google updates its structured data documentation to clarify how merchants should implement return policies and loyalty programs.
Google Explains How Long It Takes For SEO To Work
Google’s John Mueller explains what site owners should expect after implementing SEO changes.
OpenAI Quietly Adds Shopify As A Shopping Search Partner
OpenAI has added Shopify to ChatGPT’s shopping search as a third-party data source.
Kevin Indig: SEO Has Changed Forever. What Marketers Need To Know Now
Katie Morton sits down with Kevin Indig to discuss what AI Overviews research reveals about clicks, trust, and evolving SEO strategy.
Ask An SEO: Should I Hire Candidates Who Can Use AI Tools Or Have Traditional Skills?
What makes a great SEO hire in today’s market? Helen Pollitt covers which skills count and where AI fits on this week’s Ask An SEO.
Google’s Quality Rankings May Rely On These Content Signals
Content that delivers a meaningful experience with these 7 factors is more likely to earn links, shares, and higher rankings.
How Enterprise Search And AI Intelligence Reveal Market Pulse
As AI reshapes buying behavior, marketers need smarter insights. Here’s how to keep up.
Yoast SEO Functionality Is Now Available Within Google Docs
Yoast SEO breaks free of the CMS paradigm and now provides readability and keyword feedback within Google Docs.
Internet Marketing Ninjas Acquired By Previsible
Previsible has acquired Internet Marketing Ninjas to expand its link building and digital PR services, with both operating as separate brands
Stop Retrofitting. Start Commissioning: The New Role Of SEO In The Age Of AI
SEO expert Bill Hunt outlines how better integration, early involvement, and semantic focus support performance in AI search.
Beyond Keywords: Leveraging Technical SEO To Boost Crawl Efficiency And Visibility
Crawl optimization isn’t optional in 2025. It’s the foundation. Fix crawl traps, JavaScript blocks, and redirect issues to stay competitive in AI-driven search.
Google Explains Why Link Disavow Files Aren’t Processed Right Away
Google’s John Mueller clarified that submitting a link disavow file does not trigger immediate action and explained the reason why.
Human-Centered SEO: How To Succeed While Others Struggle With AI
Machines cannot replace skilled marketers who understand the role of human behavior signals that drive rankings.
How To Use New Social Sharing Buttons To Increase Your AI Visibility
AI share buttons that are easy to configure may help increase a site’s exposure in ChatGPT and Google AI Mode.
How To Get The Perfect Budget Mix For SEO And PPC
PPC drives results fast. SEO builds over time. Here’s how to budget for both with realistic expectations and measurable business outcomes.
This Is Why AI Won’t Take Your Job (Yet)
Think AI will replace you? Not so fast. New research shows your human instincts still matter, especially in marketing and content.
Google AI Overviews Target Of Legal Complaints In The UK And EU
Independent publishers want the option to opt out of Google’s AI Overviews without being excluded from the search results.
SEO Rockstar “Proves” You Don’t Need Meta Descriptions
Tests show that removing meta descriptions may improve search engine traffic, although some say SEO tests are performative theater.
New Google AI Mode: Everything You Need To Know & What To Do Next
Get your on-demand webinar and learn how A.I. is already changing clicks, visibility, and content performance.
LLM Visibility Tools: Do SEOs Agree On How To Use Them?
LLM tools appear to be gaining maturity, though there are differing views on what should be tracked..
Google’s John Mueller: Core Updates Build On Long-Term Data
Google says core updates rely on long-term patterns, not recent link spam. Should you disavow? Here’s what John Mueller told SEO professionals.
Keywords Are Dead, But The Keyword Universe Isn’t
In this week’s Growth Memo, Kevin Indig shows how to build a scalable keyword universe that adapts to AI-driven search intent and content priorities.
Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions?
You’ve got traffic but no checkout action. These CRO insights from Kevin Gibbons help you turn clicks into customers without overhauling your entire site.
Google’s Trust Ranking Patent Shows How User Behavior Is A Signal
Google’s trust ranking patent suggests that user behavior can influence how search results are ranked.
Google: Many Top Sites Have Invalid HTML And Still Rank
Most top-ranking websites fail HTML validation. Google explains why perfect code isn’t required, and what matters instead.
Google Rolls Out June 2025 Core Update
Google’s June 2025 core update is now rolling out and may take up to three weeks to complete.
Google’s New MUVERA Algorithm Improves Search
Google’s multi-vector retrieval algorithm (MUVERA) speeds up search, is highly efficient and improves accuracy