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How to Prepare For Google’s Summer Algorithm Plans
image credit: ShutterStock On Monday, May 13, 2013, Matt Cutts released a very interesting video to the Google Webmaster Help YouTube channel. The video, titled What...
This Week in Search: Social Media Impacts SEO
This week in search we talk about everything to deal with Social Media and how it impacts SEO. What is going on with Social Media...
Why New AdWords Image Extensions Will Steal All Your Leads
Everyone already knows that Product Listing ads (PLA’s) occupy a huge % of the above-the fold space in the SERP and suck up the lion’s...
6 Reasons Why Small Businesses Often Fail With AdWords
Managing AdWords campaigns for small businesses offer many challenges besides just optimizing AdWords in the regular sense. Many small businesses have distinct budgetary challenges, their...
Experience Forums On Your Mobile Phone With Topify
Do you use forums as part of your marketing? They can be a great way to get your name out there, make new connections, and...
Reach A Definite Logical End Using Infinite Scrolling
Scrolling to an infinite extent always promises an enhanced viewing experience to the users. But it should always be remembered that good things usually accompany the...
How to Claim & Set Up Local Profiles: From Google+ to Yelp
Claiming and setting up local profiles is an important branding activity that has tremendous SEO value. Most websites that offer local business listings follow the...
Google Reader Is Almost Gone, But Do You Really NEED An RSS Reader Replacement?
It’s been 3 months since Google announced that Reader was being put out to pasture, and now July 1st is looming just around the corner....
Best Practices for Measuring SEO Success
An important element in any SEO campaign is the ability to adjust strategy based on actual results. Tracking the right data is essential not only to...
How to Use Simple Math to Get Better Insight – Part II
In the Part I of this series, I highlighted how you can assess the value of your campaigns average KPIs and how to identify outliers for...
Matt Cutts: Google Webmaster Penalty Emails to Include Examples of Bad Links
We’re here live at SMX Advanced in Seattle where Matt Cutts is on stage being interviewed. Matt Cutts said that Google Webmaster Penalty emails will...
Improve Mobile Search Experience To Receive New Ranking Benefits
Mobile is huge and you can’t deny it. More and more searches are being conducted via mobile search. Whenever technology advances, it generally takes a...
5 Useful Google Authorship Cheatsheets and Infographics
I’ve doing a lot of digging into Google Authorship for some time now. It’s amazing to watch Google experiment with it! But how does it...
7 Killer Landing Page Design Tips to Maximize Your Conversion Ratio
image credit: ShutterStock One of the fastest ways to boost profits is to turn your attention away from traffic for a while and start thinking about...
Top SEJ Posts For The Month of May
Phew! What a month for the SEO industry and the SEJ during May! In this post I’ll be summarizing the top 6 articles. #1...
Big Apple Updates For Search Marketing Professionals
So I’m watching #WWDC today, Apples big event. Today they’ve launched a new Macbook Air, Mac Pro and among other things… iOS 7. You...
How to “Level-Up” Your Guest Posting Efforts
A typical life-cycle for most effective SEO tactics (and really most marketing tactics follow a similar trajectory) looks something like: Tactic starts to work, and it’s...
Have You Downloaded Google’s App, Called ‘Keep’ Yet?
Google is on a roll when it comes to mobile applications. First they come out with the new Google + Local app, now they come...
This Week in Search: Blogging Outreach
This week in search we talk about everything to deal Blogging Outreach and what you should be doing when contacting bloggers. We try and cover...
An Update On The Ad Revenues For Both Google & Microsoft
It’s always fun to see the ad revenues of the major search engines. Last year it was projected that Microsoft would net $1.4 billion in...
Exclusive: SmarterContent.org Launch to Compete with Inbound.org
SmarterContent.org was born from the passion that we have as a team around marketing great content. The idea started with the fact we were beginning a re-branding process...
Seeing Success In An Increasingly Competitive AdWords Market
It’s no secret – the world of online marketing is becoming flooded with more and more competition as the days go by. Business owners are...
The 5 Essential Steps to Effective Content Marketing
It’s probably not possible to teach you everything you need to know about content marketing in a single post, but our goal is to get...
Yahoo’s Search Results Page Has Been Improved!
Is Yahoo your primary search engine? You’ll find that each search engine appeals to a particular demographic. After doing some research Yahoo appeals to the...
What Is The Future of The Rel=Author Tag? via Matt Cutts
Google authorship and the rel=author tag has been around for a little while, have you been taking advantage of it? Personally, I’ve noticed an increased...
SpongeBob’s Guide to User Experience for Beginners
SpongeBob may be not willing to disclose the secrets of cooking Krabby Patties, but he can talk for hours about user experience and hospitality. Man,...
Exclusive: GinzaMetrics SEO Platform Gets New Features, Content Marketing Refresh
GinzaMetrics, one of the more comprehensive Enterprise SEO dashboards out there, has undergone a a pretty large feature makeover, adding new features along with improved...
What’s Next In Search – 2013
Over the past month I’ve been wondering what’s going to happen in the search world. I stumbled across this video and thought Marcus Tandler talks...
Matt Cutts’ Take On SEOs After New Update
How’s everyone doing post Penguin 2.0? This update only affected 2.3% of search queries, yet some of our users said the following about the new...
Google’s Penguin – Beginning to Flex its Muscles
Nearly a year ago, in April of 2012, Google rolled out its Penguin update. Like all of Google’s search engine algorithms, Penguin was designed to improve...