This Week In Search – What’s Going On With Links?

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As part of SEJ’s focus on Search, we’re trying to put on a weekly Video series to help our readers know what’s better going on in the search industry.  Search Engine Journal’s John Rampton and Murray Newlands recently interviewed Linkdex’s Mark Smith regarding all things SEO. In their conversation, Smith alludes to the changing online environment, and focuses on the importance of relevancy rather than volume when it comes to search engine optimization.

State of Search with Linkdex

Smith also notes that social media is going to play an interesting role in the year to come, and that success will be based on an understanding of who is doing what, and how influential authors are within that space.

Ultimately, Smith argues that “relevancy is everything” and that volume is becoming increasingly less influential. Search engines are beginning to shift their eyes towards the reason for links to exist and their influence rather than large statistics. In the immediate future, authors will be forced to specialize, leaving the “jack of all trades” approach behind.

For more be sure to watch the full interview below.

Check out our interview from last week as well!

John Rampton
John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. Founder at payments company I enjoy helping people and am always online to chat +/@johnrampton
John Rampton
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  • John ConorX

    Thanks for sharing such an informational video on Link buidling!

  • Sahil

    Interviews of distinguished personalities in the niche are a great source of information, thanks for this series of videos SEJ. As Mark pointed out its all about relevancy, natural links (quality votes) and the frequency of the organic or natural links obtained is what matters in SEO and is the one which gives a business long term success online.

  • Carmen Brodeur

    I love that you have a video series. It is so easy to listen to the video while multi-tasking on another tab.

    • Frank Violette

      Same thing for me, keep’em coming!!