Ian Harris is the CEO and founder of leading multlingual search marketing agency, Search Laboratory. He is a specialist in search engine marketing for global websites and has successfully helped companies such as British Airways, IBM, HSBC and Novell tap into new markets and take their websites abroad.
Ignoring local optimization, especially in the wake of Google “Pigeon,” is becoming more and more detrimental to enterprise companies.
Semantic search. You’ve heard of it, you’ve researched it and you’re probably wondering what to do about it. Black hat,...
AdWords scripts provide many ways to take PPC accounts to the next level with a (reasonably) straightforward method of streamlining repetitive tasks....
The argument over long-form content and short-form content is one which has been debated from behind keyboards since the advent...
Just like every region in the world, China users have very specific online browsing habits. Ignoring these idiosyncrasies be very...
Big-name technology companies offer their software globally, in dozens of different markets. Naturally this means their online sales operation encompasses...
Multilingual search marketing is a service offered by many agencies, but done correctly by few with most practising outdated methods...
You may have noticed that the paid listings on Google have increasingly taken on the appearance of their organic cousins...