What Is The Future of The Rel=Author Tag? via Matt Cutts

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Google authorship and the rel=author tag has been around for a little while, have you been taking advantage of it? Personally, I’ve noticed an increased conversion for my particular blog articles. When I’m browsing the search engines looking for something, I tend to click on the ones that have a picture next to the post.

Here’s what Matt Cutts has to say about the future of the rel=author tag:


While Matt Cutts supports anonymity, he sees two groups of people online: spammers & real people. The goal of rel=author tag is to bring about an improved search experience. This gives writers an identity and a reputation. Users can find the activity of a particular person online. (Matt uses the example of finding what Danny Sullivan’s up to)

I agree with Matt Cutts, that it will continue to lead to an improved search experience for all users. What do you believe the future of the rel=author tag is?

Adam Morgan

Adam Morgan

Adam Morgan is a PPC expert, entrepreneur, blogger, and amiable guy. In his spare time, you can find him updating his own blog.
Adam Morgan
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  • Shanty

    Rel=Author tag is the best thing that Google have implement in their search. This really help user user to get quality and authorized results. Future of Author tag is definitely bright like Google.

  • I like the concept of author tag. In regard to building a business, putting a human face on a brand shows, that you are dealing with real people behind it. Less anonymity equals bigger trust. I hope that SERPs won’t turn into authors kaleidoscope though.

  • While I am behind Google’s attempts to award those who don’t remain anonymous, has anyone else had issues with the rel=”auhtor” tag? I added it to my blog about 6 weeks ago and while the test feature in Webmaster Tools shows me that it is working fine I’m not actually seeing the rich snippets in the SERPs themselves. I had added it once before several months ago and had to deal with the same problem.