Latest SEO Articles
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“The Desktop (not SEO!) is Officially Dead” and Other Matters: @annebot of @CircleClick
Search Engine Journal has partnered with Searchmetrics to host a one-day, invite-only executive marketing event in San Francisco: SEO, Content Marketing, & Analytics: The Three Pillars...
Marketing 101: How to Create a Successful Influencer #Marketing Plan
These days it seems like we’re in need of some unique marketing tactics, and although influencer marketing has been around for quite some time, it’s...
The New Definition of Search Engine Optimization
I wish I had a nickel for every person who has come to me and said, “I paid someone X (always 4+ figures) number of...
Matt Cutts Explains How Google Treats 404 and 410 Status Codes
Matt Cutts, Google’s head of search spam, answers a question about website status codes in his latest Webmaster Help video where a user writes in...
I Win, You Lose: Outsmart Your Competitors with a Better Backlink Audit
Backlink audits are a must for every webmaster or SEO professional and are the first step to developing any link building plan. A backlink audit...
Black Cats on Landing Pages and Other International SEO Concerns: The @SurveyMonkey Interview
Search Engine Journal has partnered with Searchmetrics to host a one-day, invite-only executive marketing event in San Francisco: SEO, Content Marketing, & Analytics: The Three...
Does Yelp Filter Positive Reviews if a Business Refuses to Pay for Advertising?
Editor note: This post continues the conversation of small business’ experiences with Yelp after SEJ’s Matt Southern wrote about their pending legal issues. The FTC...
These Aren’t The Keywords You’re Looking For
Note: This post originated as a presentation that never was. At least not yet. Originally intended for Pubcon Vegas 2013, somewhere between completing it and...
Three Takeaways to Master The Art of Digital Visibility
A quick glimpse at the latest global Social, Digital & Mobile Statistics alone is enough to shatter any doubt about the importance of digital visibility. The days...
3 More Advanced Backlink Strategies Instead of Guest Blogging
Link building is about great content and finding ways to get the word out about it so that people can find it. The important thing...
AdWords Keyword Diagnosis Report: Diagnosis Statuses Decoded
AdWords provides a keyword diagnosis tool inside the user interface that few people know about, and even those who do use the tool may be...
Airbnb SEO Meetup #Interview: Negative SEO and Its Impact on Google Search Results
Over the years we’ve seen a lot of different SEO tactics resulting from Google’s constant and unwavering algorithm updates. From link building to guest blogging,...
The Many Uses of Backlink Analysis
Conducting a backlink analysis is the foundation of any link building campaign. There is so much information to be gained and a wide variety of...
Ann Smarty of MyBlogGuest Responds To Google Penalty
Matt Cutts broke the news via Twitter early this morning that Google’s webspam team had penalized a “large guest blog network.” Today we took action...
Moving Towards Local Store Marketing And Advertising For National Companies
National companies have been struggling with a significant change to branding, marketing, and advertising over the past few years. Search engines, the mobile industry, and...
Connecting the Customer Experience with Marketing Data: An Interview with LiveRamp
Digital marketers spend a lot of time talking about, collecting, and analyzing consumer data, but despite the massive amount and availability of this stockpiled data,...
SEO Expert Jason Acidre, AKA Kaiser The Sage, Takes Part In Informative Reddit AMA
Jason Acidre is the Co-founder and CEO of Xight Interactive, an online marketing agency based in the Philippines, but he’s best known for his blog...
10 Great Social and Web Analytics Tools
In a recent post, the good folks at iSpionage reviewed the importance of using analytics to guide your Internet marketing efforts and which metrics make...
SMX West Speaker Interview Series: Greg Sterling Discusses Mobile SEO
As part of SEJ’s partnership with Third Door Media, I was given the opportunity to interview five marketing experts who will be speaking at SMX West. This was a...
The SEJ x SMX West Interview: Brian Clark of CopyBlogger
I had the opportunity to interview marketing experts who are speaking at SMX West as part of SEJ’s partnership with Third Door Media. Be sure...
Yahoo News: Company Acquires Vizify, Removes Facebook And Google Log-In Options
Yahoo has been in the news multiple times over the past 24 hours, which is notable considering the company doesn’t get nearly the amount of...
Google Announces New Analytics Academy Class Starting Next Week
In an effort to help digital marketers become more data savvy, Google launched the Analytics Academy in October of last year. The first course Google...
The Time Has Come: How to Actually Create a Video Rich Snippet
There has been a bit of buzz around rich snippets over the last few years, and for good reason. Rich snippets are an excellent way...
Matt Cutts Answers If Content Ranks Better When It’s Easy To Read
Matt Cutts, Google’s head of search spam, answers a question about content writing in his latest Webmaster Help video where a user writes in to...
How to Find and Build Powerful EDU Backlinks
Backlinks from edus can be very powerful and valuable to your SEO efforts. However, it is important to remember that their value doesn’t come from...
Brands vs. Retailers – How Is the Attractiveness of a Market Reflected in Search?
When you work within the search intelligence sector and conduct daily industry analyses, you can’t help but to spot patterns. For me, one of those...
How Two Top European Clothing Giants Overpowered the Search Marketing Competition
Editor’s Note: The comments at the end of this article have indicated one of the companies mentioned in this post may not be as “white...
Google Makes Change To Webmaster Guidelines: Don’t Block Ads With Robots.txt
An update has been made to the technical guidelines section of Google’s Webmaster Guidelines that specifically states site owners should not block the Google ads destination...
![The 2014 Mobile Landscape: 25 Statistics That Will Drive The Future of Mobile Marketing [Infographic]](https://cdn.searchenginejournal.com/wp-content/uploads/2014/02/0207_WebDAMSolutions_SEJ-760x389.webp)
The 2014 Mobile Landscape: 25 Statistics That Will Drive The Future of Mobile Marketing [Infographic]
The mobile landscape certainly continues to grow as we head into 2014. More than half of the U.S. population owns a smartphone (57%, according to...
Yahoo Improving Local Search Through Partnership With Yelp
In a report published over the weekend by the Wall Street Journal, Yahoo looks to be improving their local search efforts through a partnership with...