Latest SEO Articles
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YouTube Will Now Monetize Its Premium Content
Up until this moment, youtube users have only ever had one way to make money, and that was through Adsense. As many of you may...
The Definitive Guide to Recovery from the Unnatural Link Penalty
The unnatural link penalty was one of the most significant changes Google made last year. In January and February of 2012, they sent out roughly...
This Week In Search – What’s Going On With Links?
As part of SEJ’s focus on Search, we’re trying to put on a weekly Video series to help our readers know what’s better going on...
Search Engine Journal Hits 40K Facebook Fans
We would like to take time today to say thanks to our Facebook fans! You guys are awesome! For the latest news and Search...
“Look Ma, no pager!” Scaling a WordPress Media Network Without Losing Your Sanity
When I was CTO of ABM, I learned the hard way how to efficiently on-board and manage both small sites and large sites. My hope...
The Art of Setting Up A 360 Fail-Safe System When Utilizing AdWords Automated Rules
Automated Rules have made it a lot more accessible for math savvy or other bright AdWords managers to set up a complex set of rules...
HTML5: An Essential Weapon for SEOs
SEOs rely on traditional HTML optimization as a standard tool in their fight to improve search rankings. Just as the bayonet has evolved since the 17th...
4 Killer Lists Using Google Analytics Remarketing
What’s the hottest topic in PPC? Well, aside from enhanced changes across the Google platform, one hot topic is retargeting. Google’s version of retargeting, aka...
LinkedIn Finally Becomes ‘More Social’
A month ago LinkedIn improved the search, have you enjoyed the changes? Today they just rolled out all kinds of new features that I think...
Search Ad Display Remarketing Is Now Out of Beta
As you know may or may not know, Google’s advertising platform contains the GDN (global display network). Within that network, Google gave us the ability...
15 Most Overused SEO Icons and Symbols
While search engine optimization (SEO) is not an abstract concept, it isn’t exactly easy to depict visually either. That might explain why so many companies fighting...
4 Under-the-Radar Tips for Optimizing PLAs
As we’ve covered, Product Listing Ads (PLAs) have recently taken their place as one of the most important tools in the digital marketing box for...
This Week In Search – New Video Series on SEJ
So we’ve decided to start doing a weekly video series on SEJ about things that are happening in the search marketing industry. We’ll be trying...
Five Ways to Improve Google Shopping Results
Ever since Google Shopping transitioned into a monetized service last year, marketers have been looking for ways to get the most out of it. After...
Why You Shouldn’t Outsource Content
The internet can be broken down into two separate groups – those who create content and those who consume it. Those who create it have more...
5 Principles of Effective Outreach
Outreach is hard work, sometimes so damn hard that we wish it were true that great content really did promote itself. Those of us who...
Google Analytics Premium Is Coming To France, Germany and Spain
Google came out with a premium version of Analytics back in 2011 and up until now, it’s had limited availability. Fortunately, our friends in France,...
Have You Seen The New Upgrade Center In Google Adwords?
Ever since Google added enhanced campaigns to Google Adwords, they’ve been improving their processes. Fortunately for us, they save time and make our job a...
3 Tips for Better SEO and Social Media Time Management
Be honest, how many times have you said to yourself “Oh, let me just check this one thing in Google Analytics” or “I’ve got a...
AdGooRoo Report Pits Bing Ads against Google AdWords in Six U.S. Verticals
Ask anyone to hop on the internet and search for a place to eat dinner or local movie times, and a few predictable things are...
SEO Failure? Where to Point the Fingers
Many companies as well as clients have a difficult time accepting that they may have been the reason for an SEO failure. In most situations,...
Google Places Now Has An iPhone and iPod Touch App
Business owners that either provide a service and have a brick and mortar presence have been using Google Places for quite some time. Google is...
5 Must-Have Mobile Marketing Tools for Businesses
It seems like every week I read a new set of statistics about the importance of mobile in a company’s marketing strategy. Two of the...
Online Merchants Beware: The Google Zebra Update Is Coming
The Zebra update is fast approaching…are you ready? I am! As owner of an internet marketing agency it’s important that I keep up with everything Google....
Have You Seen The New Google+ Commenting System?
Today is a groundbreaking day for Google Bloggers. If you’re on G+ and you use Google’s blogging platform, Blogger, then you’re going to love this...
How Dynamic Search Ads Can Take Over Your AdWords Account With Devastating Effects
Dynamic Search Ads were recently added to all AdWords advertisers’ accounts. This nicely collided with me restarting the management of an old client of mine who had...
5 Ways to Protect your Website from Google SEO Penalties
Everyone in SEO is talking about it…a new Penguin update is on the way and it is rumored that it will make last April’s ruthless...
Google Analytics Just Added New Time Saving Widgets
Shortly after Google Analytics received real time reporting, they released new time saving widgets. These widgets are available in the Dashboard area. When you log...
Losing Traffic (and Sleep) Over Google Reader’s Death? Here’s What You Can Do About It
Mourning the death of Google Reader? You are not alone. When the search giant announced that it would be retiring the news aggregator on July...
A Portrait of High Performing Campaigns
As a product manager at Bing Ads, I spend much of my time better understanding customers’ needs by collecting feedback from the PPC community, studying...