McKay Allen

McKay Allen

Director of Content and Communications

Company

Convirza

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About

McKay Allen is the Director of Content and Communications at Convirza. He has spoken at SMX, Social Media Strategies Summit, LeadsCon and Content Marketing Conference. He has hosted over 200 webinars and interviews with marketing experts. In a previous life he was a TV news anchor and reporter.

Articles

Q&A: What You Need to Know About Google’s Call Tracking Offering

4 Predictions for Call Tracking in 2014

Call tracking is a nearly $1B industry. Call tracking is used primarily by online marketers to track which ads, campaigns, and keywords are generating phone...

  • 4 min read
  • 1.3K Reads