Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google AdWords, Bing Ads, and paid search platforms.
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Top 10 Must-Try PPC Tactics for 2020
Want your paid search campaigns to be effective? Here are 10 must-try tactics to boost your PPC performance.
How to Leverage First-Party Data to Boost PPC Performance
Discover how exactly first-party data can be used to power PPC campaigns and improve results.
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Google Ads Makes Parallel Tracking Mandatory for Video Campaigns
Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory.
Google Changes the Look of Paid and Organic Search Results on Desktop
Google’s rolling out an updated look for paid and organic search results on desktop, bringing it inline with mobile results.
Google Ads Introduces Bid Simulator Support for Smart Bidding
Google Ads is rolling out bid simulator support for the Target ROAS bid strategy, and new budget simulator.
Do You Really Want a 100% Google Ads Optimization Score?
Here’s what would happen if you applied Google Ads’ recommendations across the board.
![B2B Paid Advertising in 2020 with Greg Finn [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/01/the-search-engine-journal-show-podcast-interview-with-greg-finn-5e15e3bd133eb-276x244.jpg)
B2B Paid Advertising in 2020 with Greg Finn [PODCAST]
![B2B Paid Advertising in 2020 with Greg Finn [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/01/the-search-engine-journal-show-podcast-interview-with-greg-finn-5e15e3bd133eb-100x100.jpg)
Greg Finn talks about the top paid search strategies that B2B companies should focus on in 2020.
How to Challenge Google Ads Trademark Disputes
Google Ads restrictions and disapproval reversals are possible. Here’s my experience.
How to Track Offline Conversions in Microsoft Advertising
Learn how to set up offline conversion tracking in Microsoft Advertising to include data from outside sources.
3 Free Tools to Help Investigate & Fix PPC Account Performance Changes
Learn how to investigate PPC account performance changes and what tools and scripts to use in the process.
6 Things to Review in Your Google Display Campaigns
Here are a few ways to make sure your Google Display campaigns are in tip-top shape.
10 Paid Search & PPC Best Practices for 2020
These PPC best practices for 2020 can help improve your paid search campaigns’ performance.
Understanding BERT’s Implications on Paid Search
Don’t forget to also think about what BERT means for your paid search approach. Here’s what you need to know.
4 Ways to Prepare for PPC in 2020
It’s a great time to get a head start on 2020. Here are four areas to focus your PPC efforts.
Report: Marketers Consider Attribution Essential But Elusive
Discover key findings on reporting and attribution, as well as the challenges marketers face in CallRail’s first-ever Attribution Report.
The Power of Impression-Based Campaigns to Grow Your Brand
Most search marketers insist on trying to drive leads and interest before building awareness. That needs to change. Here’s why.
Google Ads to Explain Why Changes in Performance Occurred
Google Ads will now provide explanations for why specific changes in performance likely occurred.
![The Search Console Message Panel & This Week’s News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/12/iglxrpu_-5de97bbc181ee-276x244.jpeg)
The Search Console Message Panel & This Week’s News [PODCAST]
![The Search Console Message Panel & This Week’s News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/12/iglxrpu_-5de97bbc181ee-100x100.jpeg)
Learn about the new Search Console Message Panel, Google’s local search results, and more in the latest Marketing O’Clock episode.
5 Steps to a Successful Brand Bidding Strategy
Follow this 5-step action plan to create your custom paid search branded strategy.
PPC & CRO Synergy: 6 Tips for Success
You should be leveraging insights from paid search activity to improve your CRO strategy. Here’s where to start.
