Paid Search

Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.

Paid Search·Search Podcast

Paid Advertising Beyond the Conversion with Susan Wenograd [PODCAST]

Conversions shouldn’t be the only end-goal of PPC. Susan Wenogard talks about why we need to look beyond the clicks and begin building sales pipelines.

Brent
Csutoras

Brent Csutoras
5/28/2020
419 Reads
173 shares

News·Paid Search

Google Ads Incorporates Retail Category Reporting

Retailers can now see Retail Category performance across different delivery avenues in Google Ads.

Susan
Wenograd

Susan Wenograd
5/26/2020
2.6K Reads
189 shares

Paid Search·ThinkTank Webinar

How Ecommerce Businesses Can Do More with Less Shopping Ad Budget

Discover how improving online shopper experience from Google Shopping Ads and making a change to your landing pages can boost your ecommerce conversions.

Brent
Csutoras

Brent Csutoras
5/26/2020
1.8K Reads
256 shares

Paid Search

8 Ways You’re Doing Google Ads Wrong & How to Make It Right

Not seeing the ROI you’re expecting from PPC? Here’s how you might be wasting your budget on Google Ads and how to make it right.

Corey
Morris

Corey Morris
5/20/2020
3.9K Reads
299 shares

Paid Search

PPC Today – Letting Go of What We Were Taught

The ways we were all taught paid search have changed dramatically. Here are five examples and what PPC professionals can do now.

Adam
Proehl

Adam Proehl
5/19/2020
1.8K Reads
155 shares

News·Paid Search

Google Ads Shortens Business Identity Verification Time

Google Ads has updated their policy on their identity verification program, shortening the time frame businesses have to submit documentation.

Susan
Wenograd

Susan Wenograd
5/19/2020
1.3K Reads
277 shares

News·Digital Advertising

Google’s Monetization Policies for Publishers & Advertisers

Google’s John Brown explains how the company’s monetization policies are created to meet the needs of publishers and advertisers.

Matt
Southern

Matt Southern
5/13/2020
949 Reads
195 shares

Digital Advertising

What’s Up With the Rise of Retailer Media Networks?

As advertisers seek to diversify product discovery and boost visibility, retailer media networks have the potential for great returns. Learn more here.

Elizabeth
Marsten

Elizabeth Marsten
5/13/2020
711 Reads
192 shares

Ask Me Anything About PPC

How to Use Negative Keywords in Paid Search Campaigns

Identifying and implementing the right negative keywords to your PPC campaigns will ensure your budget goes where you intend. Learn the right approach here.