Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Learn how to make objective, media-neutral advertising decisions for the brands you represent with these 6 tips for more compelling and effective PPC.
How do sentiment, landing page quality, and increasing ad spend impact PPC performance? Cambridge University compares Facebook, Microsoft & Google Ads.
Working in ecommerce paid search and want to keep up with competition? Read on and learn how to set up, manage, and optimize Shopping Ads.
PPC ads come in many shapes and sizes. Here’s an overview of the major PPC ad formats available across Google Ads and Microsoft Ads.
Call tracking is no longer just an attribution tool. Learn why its evolution is crucial for optimizing your marketing mix.
Stay in Facebook’s good graces and keep your ad campaigns on track with these 10 things to work through before launching your next campaign.
Ad extensions are an important part of optimizing your paid search ads. Here’s everything you need to know about manual and automated ad extensions.
Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.
Here’s a walk through of ad targeting options for search, display, and remarketing campaigns and how they can be used to engage with potential customers.
When you need to quickly move stock, feature timely promotions, and generate last-minute sales in ecommerce, try these proven search marketing tactics.
Google Ads made it official: Responsive Text Ads are now the default ad type for advertisers.
Account structure is a critical element for ensuring paid search success. These best practices will help you set up campaigns and ad groups effectively.
How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact.
Struggling to keep up with leads from various sources and channels? Learn top tips for ensuring a strong lead follow-up, regardless of the channel.
Keywords are the foundation for everything in PPC. Read this guide to understand how to use keywords in your paid search campaign effectively.
Learn what click-through rate is, what a good CTR is, and how it impacts your ad rank and Quality Score.
A successful PPC campaign begins with a goal-oriented strategy. Learn five common PPC goals and what you can do to accomplish each one.
Here’s why Google uses Quality Score for PPC, how Quality Score is calculated, why it matters, and how you can improve your score.
Let’s dispel these four PPC myths and their underlying assumptions that cause paid search campaigns to fail and give the channel a bad rap.
Brands have rich ad targeting options, but where do you start? Learn how to use psychographic marketing on Google Ads, Facebook & more.