Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google AdWords, Bing Ads, and paid search platforms.
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How to Structure a PPC Campaign in the Age of Automation
Now that automation in paid search is much more prevalent, here are five considerations for an optimized PPC campaign structure.
Ask Me Anything About PPC: Introducing Our New Monthly Column
Search Engine Journal’s hand-picked expert is ready to answer all your questions about paid search and paid social.
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What Google Partners Changes Mean For Agencies & Clients [PODCAST]
![What Google Partners Changes Mean For Agencies & Clients [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/02/sejshow-featured-image-ep-183-5e4e64fead0ed-100x100.jpg)
Greg Finn, Andrea Cruz, and Sam Ruchlewicz talk about what the Google Partners changes mean for agencies and clients.
Sponsored Products with Walmart Media Group: What Sellers & Marketers Need to Know
Let’s walk through what’s up with Walmart and how you can take advantage of the giant retailer’s latest ecommerce offering.
The Moral Dilemma Agencies Face with the Google Partners Change
The big changes in the Google Partners program pose a moral dilemma to agencies. Here’s what we can do.
4 Ways to Make Your Smart Bidding Smarter
If you want to stay ahead of the competition, consider these four strategies to enhance your automated bidding strategy.
Is a Super Bowl Ad the Equivalent of Lighting Money on Fire?
Here are this year’s best-performing Super Bowl ads and what marketers can learn from them.
Google Ads Makes it Easy to Share Audience Lists Across Accounts
Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts.
5 Google Analytics Reports Every PPC Marketer Needs to Know About
These five Google Analytics reports can help you make strategic improvements to supercharge your campaign performance.
How to Use Location Data to Outsmart Competitors & Win Market Share
Discover the benefits of location-based marketing and how you can use location data to win more business.
6 Reasons to Run Responsive Display Ads (& 2 Reasons Not To)
Responsive display ads can play a helpful role in your Google Ads program. Here’s why you should take another look.
Google Partners Program Puts New Requirements on Companies
A new Google Partners program is launching later this year, which may require current partners to make changes.
Google Ads Makes it Easier to Review a Campaign’s Change History
An update to Google Ads will make it easier to determine how campaign changes impact ad performance.
Paid Social Channels You’re Missing Out On
Looking to expand your paid social strategy? Here are the top social channels you need to consider.
Microsoft Advertising Introduces New Features for Shopping Campaigns
Microsoft Advertising is bringing new functionalities to shopping campaigns which are designed to help save time and gain more insight.
Better Product Group Management, Scripts & More Coming to Microsoft Shopping Campaigns
More efficient product group management and new time-saving features are rolling out to Microsoft Shopping campaigns.
How to Advertise on LinkedIn: A Beginner’s Guide
Read this guide to learn how you can make the most of LinkedIn advertising.
Google is Expanding Shopping Ads to Gmail
Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach Gmail users.
Google Chrome Expands Ad Blocking Efforts to Ads Within Videos
Google Chrome’s built-in ad blocker will now block “annoying” and “intrusive” ads that run before and during videos.
12 Alternative PPC Books Every PPC Marketer Needs to Own
Looking for books about PPC marketing? Here are 12 of the best you can read right now.
