Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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How to Use YouTube Ads to Support SEM: A Step-by-Step Guide
Marketers are always seeking better and more effective marketing initiatives. Here’s how YouTube Ads can help strengthen brand awareness and SEM efforts.
Gmail Ads Absorbing Into Discovery Campaigns
Advertisers have until July 1 to run Gmail Ads. After that, they will become read-only, and Discovery campaigns will be the only option.
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How Branding Supports Search Engine Marketing Success & ROI
It takes more than just great strategy and tactics to make search engine marketing work. Find out how branding makes all the difference.
The Global PPC Click Fraud Report 2020-21
Discover the most critical industry changes on PPC click fraud and learn the tools to help combat this challenging threat.
4 Must-Try Retail PPC Strategies for 2021
If you’re a retail advertiser who hasn’t been experimenting much – or if you’re stuck with keyword-only targeting – now’s the time to branch out.
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YouTube Turns On Post-Roll Ads For All Monetized Videos
YouTube is turning post-roll ads on by default for all videos that are eligible to serve ads.
10 Common Mistakes In Google Ads
Staying on top of Google Ads features and potential problems can be challenging. Here are 10 common issues in accounts to watch out for.
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Google Ads Salesperson Alleged to Link Organic Ranking to Ad Spend
A member of the search marketing community tweeted allegations of misrepresentations by a Google Ads salesperson. Danny Sullivan responded with help.
14 Essential Data Studio Visualizations for Paid Search Marketers
These visualizations are easy to create and provide clear, high-value data and insights for your clients and leadership teams.
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What Search Marketers Need to Know About Criteo’s Retail Media Platform
Here’s everything you need to know about Criteo’s Retail Media platform, what it does for sponsored products, and how to get started
Search Marketing Year-End Audit Tips
A year-end audit is always a good idea. You will gain insight into improvements that need to be made. Here’s how to do it right.
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Profit per Click: What It Is & Why You Should Track It
Are you consistently and correctly quantifying the value created for your clients via marketing? Learn how a profit per click model can do that.
How to Optimize Universal App Campaigns
These five optimizations enable you to take control and get the most out of your Google Universal App campaigns.
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Dynamic Search Ads: Uncover Purpose-Themed Keyword Opportunities
Are your ads product-centric or people-centric? Learn how to use Dynamic Search Ads to uncover purpose-themed search queries.
Try These PPC Strategies for Your B2B Business in 2021
If you’re using the exact same PPC tactics you were deploying in December 2019, the new year is the perfect time to try something new.
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How to Restructure Google Ad Accounts Without Wiping out All Your Data
Historical data is lost when moving keywords, ads, or ad groups. Learn how to mitigate the risks and prevent poor performance outcomes.
Black Friday’s High Stakes Ad Environment in 2020
2020 presented unique challenges for the biggest selling season of the year. Here are the factors, and some creatives that stood out in the noise.
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The Agency Guide to Surviving Next Year’s Black Friday Week
The aftermath of the holiday rush often leave agencies exhausted – but this doesn’t have to be the case. These four tips can help.
How to Win in Competitive & Costly PPC Environments
Winning in high-cost verticals requires leveraging different tools and a marketing mindset. Here are six ways to get started.
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How to Boost PPC ROI with Call Tracking & Conversation Intelligence
Learn how and why PPC advertisers should leverage conversation tracking today and why Google’s call tracking feature won’t cut it.
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