Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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How to Increase Conversions Through Generational Consumer Values
Brands need to consider how generational values contribute to a successful digital marketing strategy. Here’s what you need to know.
Google Audience Expansion vs Optimized Targeting: The Difference Explained
Some campaigns using audience expansion are being migrated to optimized targeting. Here’s what that means for advertisers.
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Google Bans Specific Verticals from YouTube Masthead
Reports surfacing that YouTube is banning some verticals from advertising on the coveted YouTube Masthead
What Makes a Good Text, Display, or Video Ad?
What does it take to make a paid search or video ad stand out? See what good ads have — and what they don’t.
5 Best Google Ads Alternatives to Diversify & Grow
These top alternatives to Google Ads can help diversify your digital marketing platforms and supercharge your marketing strategy.
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Why Now Is the Right Time to Advertise With Video (If You Aren’t Already)
Video advertising isn’t as expensive — or scary — as you may think. If you haven’t given it a try yet, now’s the time.
Everything We Know About Google’s Performance Max Campaigns
We’ve compiled everything you need to know about Google’s Performance Max campaigns: what they are, how they differ, and early performance results!
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How to Choose the Right Facebook Ad Objective for Your Goals
Want more information about how to use each Facebook Ad objective to your advantage? Here’s a guide to each type and their bidding options.
Google FloC Explained: A Guide for Marketers
We’ve compiled everything that you need to know about FLoC: what it is, why it’s receiving pushback, and how to prepare!
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Amazon Advertising: New Features & Opportunities for Brands
A nimble Amazon strategy is essential because of the dynamic changes in ecommerce. Here’s what marketers need to know to keep up.
4 Ad Customizers to Improve Google Ads Campaign Performance
Your Google Ads campaigns need to work hard to stand out from the crowd. Have you tried Ad Customizers yet?
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How to Prepare Your Ecommerce Business for a Cookieless Future
Third-party cookies and the tactics they’ve supported will be gone in 2022. The question is how your e-commerce business evolves in response.
Microsoft Announces June Updates & Feature Rollouts
Many new Microsoft Advertising features & updates are scheduled to roll out in June. Here’s what you need to know!
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How Do Facebook Ads Actually Work? Here’s What You Need to Know
Do Facebook Ads really work? Yes, they do. Here’s what you need to know about them and how to set up your first campaign.
Key Takeways From the Google Marketing Livestream
At the annual Google Marketing Livestream, Google announced new features and broader rollouts of existing tools for advertisers. Here are the key takeaways!
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6 Top Tips to Improve Your Google Ads Relevance
Quality score data helps identify optimizations to improve ad relevance, landing page experience, and expected CTR. Learn about it here.
Microsoft Announces Unified Campaign Pilot Including Google, Facebook, Instagram & More
Users can manage multi-channel paid campaigns and organic social all from Microsoft’s new tool. Here’s what you need to know!
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Google Announces New Features for App Advertisers
Google announced new features for app advertisers. Learn more about device targeting, easier measurement, leveling up user experience and improving attribution!
10 Top Data Analysis Mistakes Digital Marketers Make
Even experienced digital marketers can make mistakes when looking at data and making decisions. Here are 10 to watch out for.
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Competitor Bidding Strategy in SEM: Waking Up and Choosing Chaos
Competitor bidding means actively bidding on your competitors’ brand name keywords. Here’s what you need to know to do it right.
Try This PPC Strategy for Protecting & Building Your Brand
Learn how to expand your PPC program to find new audiences, build your brand, and future-proof your business.
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How to Get Started on Microsoft Ads Audience Network
Microsoft Advertising’s Audience Network is a hidden gem that brings a lot of value and programmatic offerings. Here’s what you need to know.
How to Set Up Google Tag Manager for Better PPC Tracking
Start tagging and start tracking! Implement tracking tags using Google Tag Manager for major PPC platforms: Google Ads, Bing Ads, Facebook, Twitter, and LinkedIn.
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Microsoft Rolls Out Customer Match, Updates to Match Types, New Text Ad Formats & More
Microsoft Ads announced updates to phrase match, new ad formats in the SERP, customer match updates, and more. Here’s what we know.
The 6 Most Important PPC KPIs You Should Be Tracking
PPC advertisers have so much data at their fingertips. Here we identify which paid search KPIs matter most and when to use them.
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12 Hidden PPC Features You Should Know About
Some PPC features fly under the radar and aren’t known to many. Here are 12 that just might make a difference in your campaigns.
Why Top of Funnel Matters & How to Win Buy-in for It
Companies reach an inflection point where they should invest at the top of the funnel. If they don’t, continued market share hangs in the balance.
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Instagram Ads Tips & Tricks to Build Your Following
Gaining new followers on Instagram can be difficult with so many users. Learn how to use Instagram Ads to turn potential followers into loyal customers!
Daily Mail Lawsuit Links Google Algorithm Updates to Advertising Business
Lawsuit cites AMP and Google Core Algorithm Updates as parts of a scheme by Google to dominate online advertising
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Microsoft Announces Private Search, New Ad Units, Paid & Organic Social Integrations & More
Microsoft has unveiled a number of new features and technologies including private search, new ad units & more. Here are the highlights!
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