Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Advertisement
3 Things Totally Upending What a ‘PPC Manager’ Really Is
Despite the advances in machine learning, the human element of strategy and insight is still crucial to deliver the best PPC campaigns. Here’s why.
How to Make Your Personalized or Targeted Advertising Less Creepy
Advertising and personalization efforts not only aren’t required to be creepy, they absolutely shouldn’t be. To be effective, we have to treat it responsibly.
Advertisement
5 Reasons Why Your PPC Leads Are Not Converting
There are many reasons outside of PPC why leads don’t convert. Learn where to uncover potential problems and how to solve them.
How SMBs Can Use Data From 100M Calls to Rebound From COVID-19
A new study on call data offers some useful insights for small to medium-sized businesses trying to recover and thrive post-lockdown.
Digital Advertising Is Not the Next Internet Bubble – Here’s Why
Does digital advertising really deliver the value it claims? Is it the next huge bubble waiting to burst? Let’s examine the premises in this post.
Advertisement
How to Manage PPC Campaigns Without Complete Search Terms Data
Learn how the change in Google Ads search query reporting affects PPC advertisers and managers and ways to keep delivering optimized results.
What Is a Conversion in Paid Media?
Conversions in paid media come in many forms. Learn how to define a conversion for your campaigns and the value of your PPC marketing dollar.
Advertisement
When Ad Platforms Control the Auction, Return, Data… & Now the Cookie
Platforms such as Google Ads are gaining more control over various aspects of paid search. Let’s look at what this means for PPC advertisers.
PPC & the B2B Buyer Journey: A Primer
Learn how paid search fits with each step of the B2B buyer journey and the best practices to set up your PPC campaigns for success.
Advertisement
5 Ways to Improve Your Lead Gen Campaigns Throughout the Funnel
Lead gen advertising can get expensive – especially if you have a long buying cycle. Check out these tips for improving lead quantity and quality.
Why You Need a Holiday Social Media Advertising Strategy Right Now
Major online shopping revenue is coming this holiday season. Don’t miss out! Use these tips to help kick off your social media advertising strategy now.
Advertisement
Google Makes Shopping Ads Free Worldwide
Google is making shopping ads free in more countries following the rollout of free shopping ads in the US earlier this year.
How to Use Competitor Insights to Get Ahead in PPC
Knowing your competitors’ search ads strategy can help you focus your efforts where you can win. Here are three key areas to review.
Advertisement
How to Plan a Sustainable B2B Media Strategy in a Recession
Learn how combining brand building with sales activation in your media strategy can help your B2B brand get through these trying times.
6 Things I Wish Someone Told Me When I Was New to PPC
Are you new to PPC? This exciting area of marketing is constantly growing and changing. Here’s helpful information I wish I knew from the start.
Advertisement
How to Maximize Your Search & Social Audience Expansion
Seeing audience fatigue in your paid search and social ad campaigns? This approach can help bring some life to your stale conversion funnel.
Remarketing vs. Retargeting: Are They The Same Thing?
Remarketing and retargeting are used interchangeably, but there are key differences paid media advertisers should be aware of. Learn more here.
Advertisement
How to Calculate Your ROAS & Ways to Use It
Return on ad spend (or ROAS) is an important – yet often overlooked – quality metric in PPC. Here are seven ways to use it.
Google Combines Custom Affinity and Custom Intent Into Custom Audiences
Custom Audiences will replace two previous audience definitions, and are available for display, YouTube, Discovery, and Gmail campaigns.
Advertisement
4 Essential Tips for Auditing Google Ads Accounts
Maximizing efficiency in Google Ads can sometimes mean digging in dark corners. Review these four areas to ensure you’re not leaking cash nor wasting opportunities.
Advertisement