Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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10 Most Important PPC Trends To Know In 2022
Here are the top 10 PPC trends you need to know to execute successful advertising campaigns in 2022, according to 23 PPC experts.
4 Updates To Google Ads Performance Planner
Google’s Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more.
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How To Use Google Ads For Shopify Success
Learn how to optimize Shopping Ads in Google Ads for Shopify success and elevate your ad campaigns with a multi-channel strategy.
Health & Wellness Advertising Tips To Drive Holiday Sales
The holiday season is an important time for many Health and Wellness advertisers. Here’s how to give your accounts the attention they need.
SEJ Sponsored Post Sale Ends Tonight
For the first time in over a year we’re offering you the chance to save on sponsored articles! Offer available until midnight tonight.
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6 PPC Trends You Need To Know For 2022 Success
Explore the key areas of focus you’ll need to work to your advantage to craft the most effective PPC campaigns in 2022.
Google Ads App Updated With 3 New Features
The latest version of the Google Ads app for Android and iOS has new features that help bring its functionality closer to the desktop experience.
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Facebook Lead Generation Forms: New Tools & Best Practices
Do your Facebook Lead Generation Form results leave something to be desired? Learn about recent updates and best practices to drive better lead quality.
How to Maximize Your PPC Performance in 2022
Businesses can no longer rely on third-party tracking, which has become an industry standard. You need first-party data. Here’s how to manage this massive change.
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Google Ads Insights Page Updated With 4 New Features
Google Ads is giving businesses access to more data on the Insights page that should help with maximizing sales during the holiday season.
SEM Planning for 2022: Because 2020 Didn’t Help You For 2021
How do you plan for the year ahead when your historic data is in shambles? Here are some tips for SEM planning despite the pandemic.
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4 Data-Driven Insights To Optimize Your Smart Shopping Campaigns
Learn how to put company, competition, and Google data to work to improve the performance and ROI of your Smart Shopping campaigns.
9 Ways To Improve PPC Campaigns With Customer Information
Your own customer data may be your best source of new ideas for ad messaging and targeting. Learn to incorporate customer information into your ads.
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What Is Always-On Marketing? Everything You Need To Know
Burst marketing or drip marketing? Which one do you need? How do you get over the difficulties of always-on marketing?
3 PPC Strategies That No Longer Work & What To Replace Them With
Some PPC tactics that used to be no-brainers are now obsolete. Learn why they no longer work and how to adapt your approach for success.
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![The Biggest PPC Trends of 2022, According to 23 Experts [Ebook]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/11/1000x1000-618548896a94a-sej-276x244.jpg)
The Biggest PPC Trends of 2022, According to 23 Experts [Ebook]
![The Biggest PPC Trends of 2022, According to 23 Experts [Ebook]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/11/1000x1000-618548896a94a-sej-100x100.jpg)
Find out how and why the following PPC trends will dominate the year. Then, use your new knowledge when planning your strategy.
How Much Does Daily PPC Budget Impact Conversions Available to Us?
Learn more about the relationship between budgets, conversions, and cost per acquisition in this edition of Ask The PPC.
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Google Ads Performance Max Campaigns Best Practices
Google Ads Performance Max campaigns are now available to everyone. Here’s what you need to know about driving more conversions with this new campaign type.
Search Engine Journal Is Hiring A Paid Media Editor
Do you love PPC? Would you like to be Search Engine Journal’s Paid Media Editor? Here’s who we’re looking for and how you can apply.
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PPC And Digital Marketing Nightmares You Won’t Soon Forget
Urban legends like Bloody Mary have scared people for generations. For those of us in digital marketing, there may be darker forces at work.
The Ultimate Google Ads Pacing Dashboard (Free Data Studio Template)
Improve your marketing insights with this fully automated Google Ads pacing dashboard. Track KPI and spend goals from a free, customizable Data Studio template.
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![Must-Have Anti-Fraud Features To Protect Your Ad Campaigns [Checklist]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/cdd-3107_1600x840-6164998580f4c-sej-276x244.png)
Must-Have Anti-Fraud Features To Protect Your Ad Campaigns [Checklist]
![Must-Have Anti-Fraud Features To Protect Your Ad Campaigns [Checklist]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/cdd-3107_1600x840-6164998580f4c-sej-100x100.png)
Don’t let fraud waste your campaign budget. Learn how modern technologies can help advertisers fight fraud and protect their brand.
How to Optimize Your PPC Workflow
Avoid pitfalls that can derail the success of your paid search campaigns. Learn how to optimize your PPC workflow for the best results.
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13 Effective Ways to Reduce Your Google Ads CPA
Despite recent Google Ads changes, marketers can still improve acquisition efficiency. Here are the latest best practices for optimizing CPA.
What to Do When Competitors Buy Your Brand Keyword
It’s important to take action when competitors buy your branded keywords. These 4 tactics can turn a sour situation into something beneficial for your business.
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Shopify & Microsoft Team Up To Help Merchants Reach More Shoppers
Microsoft announced a new Shopify partnership that gives merchants access to its Search Network and Audience Network in the Channel app.
Tracking Update Could Net Apple Billions In Search Ads Revenue
Apple’s Search Ads revenue and market share ballooned since IDFA died with the iOS14 rollout. Competitors and analysts have questions.
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Google Bowling: Tool Saves Advertisers from 3-strike Suspension
New Google tool called Bowling finds and removes ads that violate Ads Policy to help advertisers avoid account suspension from 3-strikes policy enforcement
Automatic Clarity Integration Coming to Microsoft Advertising Accounts
Microsoft Clarity features are now available in Microsoft Advertising to pilot project participants and are coming for all users in November.
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Competitor Paid Search Analysis: Why Is It So Important?
Need to gain insight into the budgets, keywords, and product ads driving your competitors’ paid search campaigns? Learn a tactical approach here.
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