Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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9 Tips To Help Your B2B Google Ads Campaigns Shine
Want to drive more traffic to your website and create more brand awareness? Here are nine ways to make your B2B Google Ads campaigns shine.
![The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/sejshow-1000-617986ea3debb-sej-276x244.jpg)
The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data [Podcast]
![The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/sejshow-1000-617986ea3debb-sej-100x100.jpg)
Learn proven steps on how to collect first-party cookies by connecting with your audience, maintaining marketing campaigns, & nurturing them.
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PPC Audience Strategy: Targeting vs. Observation (With Examples)
Learn about the differences between Targeting and Observation audience settings and when to use each one for better-performing PPC ad campaigns.
Google Ads: How To Improve Lead Quality Without Backend Data
No reliable backend data? No problem. Remember these methods when improving lead quality without using offline conversion tracking.
Here’s How Meta Is Changing Facebook Ads Targeting For 2022
Audience targeting changes are coming to Facebook Ads campaigns starting January 19. Here’s what you need to know.
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The Ultimate Google Ads Pacing Dashboard (Free Data Studio Template)
Use this Google Ads pacing dashboard to get KPI goals, daily progress, and historic trends in an automated, easy-to-share Data Studio report.
How To Use Google Sheets For Web Scraping & Campaign Building
Learn how to easily use Google Sheets for web and data scraping, improving execution times, and reducing mistakes – no coding required!
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How To A/B Test Responsive Search Ads: Step-By-Step With Tips
It’s time to revisit our ad testing best practices. Here’s a step-by-step guide on how to A/B test responsive search ads (RSAs).
Programmatic Ad Exchange Trafficked Ads To Children & Violated Geolocation Preferences
OpenX Ad Exchange fined $2 million dollars by FTC for targeting ads to toddlers without parental consent and violating geolocation ad targeting preferences
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How To Think More Creatively About PPC
Using bold and crazy ideas for your next PPC campaign could pay off huge if you get it right. Here’s what you need to know.
Google Ads Allows Stock Photos For Image Extensions
Google Ads is relaxing its policy on the use of stock photos in image extensions, meaning you’re no longer required to source your own visuals.
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Should You Use Seller Ratings In Your Google Ads Campaigns?
Are you using seller rating extensions in your Google Ads advertising? If not, it might be time for a closer look.
Nostalgia Marketing & What We Can Learn From John Lewis Ads
Find out how several major brands use nostalgia marketing to build brand awareness and connect with customers on a deeper level.
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10 Most Important PPC Trends To Know In 2022
Here are the top 10 PPC trends you need to know to execute successful advertising campaigns in 2022, according to 23 PPC experts.
4 Updates To Google Ads Performance Planner
Google’s Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more.
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How To Use Google Ads For Shopify Success
Learn how to optimize Shopping Ads in Google Ads for Shopify success and elevate your ad campaigns with a multi-channel strategy.
Health & Wellness Advertising Tips To Drive Holiday Sales
The holiday season is an important time for many Health and Wellness advertisers. Here’s how to give your accounts the attention they need.
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SEJ Sponsored Post Sale Ends Tonight
For the first time in over a year we’re offering you the chance to save on sponsored articles! Offer available until midnight tonight.
6 PPC Areas Of Focus For 2022 Success
Explore the key areas of focus you’ll need to work to your advantage to craft the most effective PPC campaigns in 2022.
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Google Ads App Updated With 3 New Features
The latest version of the Google Ads app for Android and iOS has new features that help bring its functionality closer to the desktop experience.
Facebook Lead Generation Forms: New Tools & Best Practices
Do your Facebook Lead Generation Form results leave something to be desired? Learn about recent updates and best practices to drive better lead quality.
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How to Maximize Your PPC Performance in 2022
Businesses can no longer rely on third-party tracking, which has become an industry standard. You need first-party data. Here’s how to manage this massive change.
Google Ads Insights Page Updated With 4 New Features
Google Ads is giving businesses access to more data on the Insights page that should help with maximizing sales during the holiday season.
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SEM Planning for 2022: Because 2020 Didn’t Help You For 2021
How do you plan for the year ahead when your historic data is in shambles? Here are some tips for SEM planning despite the pandemic.
4 Data-Driven Insights To Optimize Your Smart Shopping Campaigns
Learn how to put company, competition, and Google data to work to improve the performance and ROI of your Smart Shopping campaigns.
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9 Ways To Improve PPC Campaigns With Customer Information
Your own customer data may be your best source of new ideas for ad messaging and targeting. Learn to incorporate customer information into your ads.
What Is Always-On Marketing? Everything You Need To Know
Burst marketing or drip marketing? Which one do you need? How do you get over the difficulties of always-on marketing?
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3 PPC Strategies That No Longer Work & What To Replace Them With
Some PPC tactics that used to be no-brainers are now obsolete. Learn why they no longer work and how to adapt your approach for success.
![The Biggest PPC Trends of 2022, According to 23 Experts [Ebook]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/11/1000x1000-618548896a94a-sej-276x244.jpg)
The Biggest PPC Trends of 2022, According to 23 Experts [Ebook]
![The Biggest PPC Trends of 2022, According to 23 Experts [Ebook]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/11/1000x1000-618548896a94a-sej-100x100.jpg)
Find out how and why the following PPC trends will dominate the year. Then, use your new knowledge when planning your strategy.
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How Much Does Daily PPC Budget Impact Conversions Available to Us?
Learn more about the relationship between budgets, conversions, and cost per acquisition in this edition of Ask The PPC.
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