Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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Why the Path to PPC Success Is Rarely Straight
Getting great PPC results can be a long process of developing creative solutions, testing, and adjusting. Here’s what that process looks like in practice.
7 Google Ads Shortcuts for Better Results with Less Effort
Be on your way to better PPC results. Just use these seven Google Ads shortcuts to help you save time and give you insights faster.
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13 Facebook Targeting Options You Need to Know About
Setting up Facebook audiences for the first time? Learn about 13 audience targeting options available for your Facebook ad account and how to use them.
5 Practical Tips to Step Up Your Audience Targeting Game
Don’t miss out on opportunities audience targeting can bring to your PPC campaigns. Here are best practices for stepping up your audience targeting game.
Should I Bid on Branded Terms in SEM?
Want to know how (and if) you should bid on your branded terms? This post answers the most common questions on brand bidding for PPC.
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How to Weed Out Less Qualified Audiences from Your PPC Campaigns
Not everyone seeing your ad is truly qualified. Learn how to decide just who is worthy enough to see your ads in the first place.
A 2-Step Solution to Battle Brand Squatting in PPC
This two-step solution will help you take back valuable impression and click share from paid search competitors bidding on your branded keywords.
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Google Shopping Ads Are Free to Display in Main Search Results
Google is letting retailers run free shopping ads in US search results, which will be displayed in knowledge panels starting this summer.
How to Interpret PPC Data Correctly (Even If You Never Studied Statistics)
Find high-value insights in your PPC data and avoid the cost (and embarrassment) of newbie mistakes with these strategies and frameworks.
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Page Feeds: A Smart Solution for Retailers to Level Up Their Dynamic Search Ads
Want to level up your retail dynamic search ads and boost conversions? Discover how Page Feeds work and how to leverage them for DSAs.
TikTok Debuts TikTok for Business, Signals Larger Move for Ad Dollars
The launch comes amidst expected U.S. revenue of $500m for the year 2020.
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DATA: These 8 Industries Are Ruling the PPC Market During COVID-19
A set of PPC benchmarks reveals which industries are currently performing well, which ones are hardest hit, and which ones have seen mixed results.
Google to See Unprecedented Drop in Ad Revenue
Google is expected to see a history-making drop in advertising revenue, as eMarketer estimates a decline of 5% by the end of 2020.
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3 Smartest Ways to Spend Your Google Ad Credits
Here are three ways you should prioritize spending your free ad credits to get more from your Google Ads investment.
How to Make the Most of Paid Media Right Now
Need advice for advertising during a downturn? Learn which paid media channels enable flexibility and how you can target audiences that show intent.
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PPC Reporting Strategies for 2020: Best Channels to Showcase Your Work
Are you using the right channel to report on your PPC performance? Here’s how you can deliver PPC reports that will keep your clients satisfied.
Google Gives Businesses Free Ads in Google Maps
Google Ads is rolling out promoted pins to smart campaign advertisers and making them completely free to use for the next few months.
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Why Google Ads Might Not Be Working for You
Google Ads account performance can struggle and be difficult to diagnose. Find out the most common reasons accounts struggle and how to address them.
How YouTube Can Make Video Builder a More Useful Tool
Discover how businesses can use YouTube Video Builder, what its limitations are, and how Google can make the tool even better.
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How to Launch Your First Google Ads Remarketing Campaign
Launching a Google Ads remarketing campaign? The success comes within the setup. Discover the five crucial steps to complete your campaign.
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