Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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Google Ads’ New Cryptocurrency Policies Take Effect
Google Ads’ new cryptocurrency policies have officially taken effect. Here’s what crypto advertisers need to do to continue advertising!
How to Use Google Sheets for Web Scraping & Campaign Building
Learn how to easily use Google Sheets for web and data scraping, improving execution times, and reducing mistakes — no coding required!
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Microsoft Ads August Updates: New Bidding Strategy, New Automated Extensions, & More
Microsoft has announced their August product updates. Here’s what you need to know!
How Storytelling Fuels Reporting Your Clients Can Get Excited About
A “just the facts” approach to reporting data can damage client relationships. Learn how & why to optimize reporting with storytelling.
Facebook iOS 14 Update Aftermath: 4 Issues & What To Do About Them
The Facebook iOS 14 update has transformed ad campaigns. See 4 key issues advertisers are experiencing and what can be done about each one.
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10 Paid Search & PPC Planning Best Practices
It’s important to regularly revisit your paid search strategy to improve campaign performance. Take these 10 best practices into account.
Google’s New 3-Strike Policy – The Checks & Balances
Learn what counts as a strike, how to get strikes removed, how strikes accumulate over time and the associated penalties.
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PPC for SaaS Marketing: 6 Proven Ways to Use Paid Search
Reaching the right in-market buyers for SaaS products can be challenging. Learn 6 specific PPC platforms and ad formats that can help.
10 Most Common SEM Mistakes and How to Avoid Them
Mistakes in SEM can be expensive and disastrous. These 10 can cost you the success of campaigns or career — learn how to avoid them.
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How to Set Up Offline Conversions in Google Ads
Offline conversion tracking is fast becoming necessary because of recent updates and changes. Learn to set them up, plus underlying functions and strategies.
5 Simple Steps to Set Up Video Extensions in Microsoft Ads
Microsoft Ads’ video extensions are officially here and we’ve got everything you need to know to get started with them.
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Stop Pausing Underperforming Google Ads Campaigns & Grow Your Account
Discover the dangers of routinely pausing underperforming Google Ads campaigns and sinking all your budget into top performers only. Learn what to do instead.
Microsoft Advertising Announces New Multimedia Ads For Search
Microsoft Advertising has launched a new ad format. Here’s what it looks like, how to create it & everything else you need to know!
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Microsoft Advertising Announces July Product Releases & Updates
Today, Microsoft Advertising announced its July product releases and updates. Here’s what advertisers need to know!
Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise
Avoid 10 data storytelling mistakes and try these tips instead to better communicate digital marketing performance — good and bad.
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How to Set the Budget for Your Facebook Ad
Learn how to optimize your Facebook Ads campaign budget, with tips on both Daily Budget and Lifetime Budget from a social PPC expert.
Google Delays Privacy Sandbox Initiatives, Extends Support for 3rd Party Cookies
Google announced extended support of third-party cookies until 2023, while privacy sandbox initiatives continue to go through rigorous testing. Here’s what you need to know!
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Google Phrase Match: Everything You Need to Know
Keywords are no longer just about words; they’re about meanings. Learn how phrase match works in Google Ads to improve PPC performance.
Google Announces New Ads Creative Studio
Google announced the launch of a new, collaborative ad creation tool. Here’s what we know so far!
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How to Increase Conversions Through Generational Consumer Values
Brands need to consider how generational values contribute to a successful digital marketing strategy. Here’s what you need to know.
Google Audience Expansion vs Optimized Targeting: The Difference Explained
Some campaigns using audience expansion are being migrated to optimized targeting. Here’s what that means for advertisers.
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Google Bans Specific Verticals from YouTube Masthead
Reports surfacing that YouTube is banning some verticals from advertising on the coveted YouTube Masthead
What Makes a Good Text, Display, or Video Ad?
What does it take to make a paid search or video ad stand out? See what good ads have — and what they don’t.
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5 Best Google Ads Alternatives to Diversify & Grow
These top alternatives to Google Ads can help diversify your digital marketing platforms and supercharge your marketing strategy.
Why Now Is the Right Time to Advertise With Video (If You Aren’t Already)
Video advertising isn’t as expensive — or scary — as you may think. If you haven’t given it a try yet, now’s the time.
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Everything We Know About Google’s Performance Max Campaigns
We’ve compiled everything you need to know about Google’s Performance Max campaigns: what they are, how they differ, and early performance results!
How to Choose the Right Facebook Ad Objective for Your Goals
Want more information about how to use each Facebook Ad objective to your advantage? Here’s a guide to each type and their bidding options.
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Google FloC Explained: A Guide for Marketers
We’ve compiled everything that you need to know about FLoC: what it is, why it’s receiving pushback, and how to prepare!
Amazon Advertising: New Features & Opportunities for Brands
A nimble Amazon strategy is essential because of the dynamic changes in ecommerce. Here’s what marketers need to know to keep up.
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4 Ad Customizers to Improve Google Ads Campaign Performance
Your Google Ads campaigns need to work hard to stand out from the crowd. Have you tried Ad Customizers yet?
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