Paid Search

Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.

Paid Search · Digital Advertising

10 Remarketing Tools For Reengaging & Winning The Conversion

Check out 10 remarketing tools that can help get you in front of a warmer audience and seal the deal.

Jason J.
Zotara

Jason J. Zotara
5/18/2022
1.3K Reads
9 min read

Digital Advertising · Digital Experience

Metaverse Primer For Marketers: How We Got Here & Where We Go Next

Ecommerce marketers should pay rapt attention to the evolution and progression of the Metaverse. Here’s what you need to know with examples from various brands.

Wilson
Lau

Wilson Lau
5/17/2022
2.5K Reads
10 min read

Paid Media · Ask Me Anything About PPC

What’s A Good Cost Per Acquisition (CPA)? Ask The PPC

It’s not always straightforward to set KPIs for your paid ad campaigns. Here’s what you can do, according to Navah Hopkins in this month’s column.

Navah
Hopkins

Navah Hopkins
5/12/2022
2.4K Reads
3 min read

Paid Search · Paid Media Strategy

Success In The PPC Automation Age: A Paid Search Marketing Roadmap

What do you need to know to be a successful PPC marketer in the age of automation?

Ashwin
Balakrishnan

Ashwin Balakrishnan
5/11/2022
5.8K Reads
10 min read

News · Digital Advertising

Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts

Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here’s what you may have missed.

Greg
Jarboe

Greg Jarboe
5/9/2022
1.9K Reads
6 min read

News · Paid Search

Google Shares Sneak Peek At New Advertising Features

Google shares a preview of new advertising features it will be announcing at Google Marketing Live on May 24.

Matt G.
Southern

Matt G. Southern
5/9/2022
4.4K Reads
3 min read

News · Paid Search

Performance Max Campaigns Driving Growth In Google Ads Revenue

Performance Max campaigns were one of the highlights during Google’s Q1 earnings call where the company reported strong growth in ad revenue.

Brooke
Osmundson

Brooke Osmundson
5/5/2022
4.4K Reads
2 min read

Paid Search

9 Creative Ways To Use Google’s Keyword Planner Tool

Take advantage of Google Keywords Planner despite its limited functionality. Here are 9 ideas to help you maximize its insights for SEO.

Ron
Lieback

Ron Lieback
5/5/2022
7.7K Reads
9 min read

Paid Search · Paid Media Strategy

Performance Max: 7 PPC Community & Google Team Insights

Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here’s what you need to know.

Frederick
Vallaeys

Frederick Vallaeys
5/4/2022
3.4K Reads
7 min read

Paid Media · SEO

How To Harness First-Party Data & Win In A Cookieless Future

Get tips on how you can better connect with prospects and customers by leveraging the power of first-party data.

Heather
Campbell

Heather Campbell
5/4/2022
679 Reads
3 min read

News · Paid Search

Google Ads Launches New Performance Max Features

As the migration to Performance Max campaigns begin, Google announces new features available for this campaign type.

Brooke
Osmundson

Brooke Osmundson
5/2/2022
12K Reads
3 min read

Paid Search · Display

4 Smart Tactics For Advanced Google Ads Audience Targeting

Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend.

Ben
Wood

Ben Wood
5/2/2022
53K Reads
8 min read

Paid Search · Digital Strategy

Here’s Your B2B Multichannel Full-Funnel Strategy In 5 Simple Steps

It can be challenging to attract research-based, info-laden, and regulation-driven buyers. Discover how to conduct full-funnel marketing for B2B with a multichannel strategy.

Alex
Macura

Alex Macura
5/2/2022
6.1K Reads
10 min read

Paid Search

Cross-Channel Remarketing Campaigns: A Complete Guide

Cross-channel remarketing helps you connect with your customers in a more impactful way. Here’s how – plus, get helpful tips for your own remarketing success.

Brian
Frederick

Brian Frederick
5/2/2022
9.5K Reads
9 min read

News · Paid Search

Google Ads Implements 3-Strike Policy Rule

Google Ads has updated its violation policies for accounts. A new three-strike rule is being implemented in June 2022.

Brooke
Osmundson

Brooke Osmundson
4/28/2022
8.3K Reads
3 min read

News · Digital Advertising

7 Things You Need To Know About The Digital Services Act (DSA)

What does the EU Digital Services Act do, who is impacted, and what can you do to prepare? Get a full DSA overview here.

Miranda
Miller

Miranda Miller
4/28/2022
4.8K Reads
8 min read

Paid Search · Tools

How To Automate Google Ads – No Coding Required

Here are three different areas where you can embrace automation and use it in your favor for Google Ads – with no coding skills required!

Brooke
Osmundson

Brooke Osmundson
4/27/2022
17K Reads
9 min read

Paid Search · Ecommerce

Getting Started With Google Shopping’s Free Product Listings

Gain valuable insights into Google Shopping Free Product Listings and the different ways retailers are using them to boost their product sales.

Jason J.
Zotara

Jason J. Zotara
4/22/2022
1.4K Reads
6 min read

Paid Search · SEJ Show

The Importance Of First Party Data Activation [Podcast]

How does the loss of third-party cookies affect marketing & sales? What about Shopify merchants? How can we get more first-party data?

Loren
Baker

Loren Baker
4/21/2022
432 Reads
3 min read

News · Paid Search

Manager Account-Level Reporting Now Available In Google Ads

The addition of manager account-level (MCC) dashboard reporting in Google Ads is a welcome change for advertisers. Learn how to use dashboards to your benefit.

Brooke
Osmundson