Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google AdWords, Bing Ads, and paid search platforms.
Paid Search is Still the Dominant Digital Ad Channel in 2019
A new study shows paid search is still the top digital ad channel as far as advertisers’ budgets are concerned.
New Data Reveals How Much Brands Are Paying Influencers
Sponsored content from social media influencers is getting more expensive, with video content commanding the highest price.
How to Use Technology to Optimize, Automate & Win
Here are six ways technology can help you optimize, automate, and win with your paid media campaigns.
Google to Discontinue the AdSense App for iOS and Android
Google is deprecating the AdSense app for iOS and Android in the coming months.
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![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_1153076705-276x244.png)
Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_1153076705-100x100.png)
Marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.
Google to Display Customer Photos in Shopping Ads
Google is rolling out a feature that will allow retailers to display customer photos in Google Shopping ads.
Why Last-Click Attribution Is Killing Your PPC Performance
Last-click attribution might be killing your PPC performance. Here’s what you can do about it.
Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations
Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality.
7 Hidden PPC Features You Probably Don’t Know About
Check out these seven PPC features that are generally hidden within Google Ads and Microsoft Ads campaigns.
SEO vs. PPC: A Few Forgotten Truths
These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion.
Ad Reporting Discrepancies: What to Do When Your Data Doesn’t Match
Here’s what you can do when data doesn’t line up between your online advertising platforms.
Profit-Driven PPC Management in Practice
Here’s how you can manage and optimize your PPC campaigns for profit.
Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results
Microsoft Advertising will now provide clearer insights on where ads are appearing in Bing search results.
Google Expands the Distribution of App Ads
Google Ads is expanding the distribution of app ads, which will now show up more often on iOS devices.
6 Tips You Need to Get SEM Forecasting Right
These six tips will help guide your decision-making process and get your SEM forecasting right.
Paid Search Spend Expected to Grow 22.5% This Year in Retail Sector
According to eMarketer’s latest figures, paid search spend in retail is expected to grow by 22.5% this year.
Microsoft Advertising, FKA Bing Ads, Rolls Out Support for Parallel Tracking
Microsoft Advertising is rolling out a series of new features designed to help pages load faster after an ad click.
The Marketing Funnel Isn’t Dead, We Just Understand It Better
Is the marketing funnel really outdated due to the influence of digital? Or has our understanding of it simply evolved?
Google Ads Introduces New Ways to Promote In-Store Sales
Google Ads is rolling out new ways for local businesses to advertise in-store sales.
Fact or Myth: Mobile Killed Desktop
Here’s how PPC advertisers can optimize for today’s consumer decision journey.
