Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google AdWords, Bing Ads, and paid search platforms.
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Search, Social & Connected TV: Why Connected TV Is the Next Big Ad Opportunity
Discover what makes Connected TV an effective performance channel and why you should integrate it into your marketing strategy.
Paid Search Association Launches First-Ever Non-Profit to Help PPC Pros
The Paid Search Association has launched the first non-profit organization dedicated to serving the needs of paid search professionals.
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Google Ads is Testing New Lead Form Extensions
Google Ads is testing a new way for businesses to capture customer information with lead form extensions.
Google Ads Improves “By Conversion Time” Reporting With New Columns
Google Ads is improving its ability to improve on conversions by the time they occurred with new columns in reports.
![Audience Targeting in Paid Search with Amy Bishop [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/10/sejshow-featured-image-ep-168-276x244.jpg)
Audience Targeting in Paid Search with Amy Bishop [PODCAST]
![Audience Targeting in Paid Search with Amy Bishop [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/10/sejshow-featured-image-ep-168-100x100.jpg)
Amy Bishop of Cultivative talks about audience targeting in paid search and what PPC marketers can do to succeed.
Study Predicts Google’s Search Ad Revenue Will Drop While Amazon’s Grows
A forecast on US ad spending predicts that Google’s share of search revenue will drop over the next two years.
Google Brings Virtual Makeup Try-on to YouTube Masthead Ads
Google Ads is launching AR Beauty Try-on, which allows beauty brands to display ads where users can try virtual makeup.
Google Ads Introduces 2 New Ways to Target Users in Google Search
Google Ads is rolling out two new ways to reach your target audiences in Google Search.
7 Unexpected Tips That Will Make Your Facebook Ads More Effective
Here are seven Facebook advertising tips that will help you take advantage of the new world order of Facebook ads.
Google to Use Machine Learning to Manage Ad Frequency When Cookies Are Missing
Google announced it will soon be using machine learning to manage ad frequency when third-party cookies are missing.
Holiday PPC Strategy: 11 Steps to Drive Greater Profit This Year
Are you ready to hit the ground running with your holiday PPC efforts? Here are 11 steps to take.
Google Ads Lets Users Optimize Video Ads at the Campaign Level
Google Ads is letting advertisers set conversion actions at the campaign level for video ads.
What You Should (& Should Not) Do with Your Sitelinks
Discover how sitelinks can improve performance and brand awareness if you apply them thoughtfully and strategically.
![Google Ads & Automation Layering with Frederick Vallaeys [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/10/sejshow-featured-image-ep166-276x244.jpg)
Google Ads & Automation Layering with Frederick Vallaeys [PODCAST]
![Google Ads & Automation Layering with Frederick Vallaeys [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/10/sejshow-featured-image-ep166-100x100.jpg)
Frederick Vallaeys discusses how to take better control of your paid search campaigns with automation layering in Google Ads.
How to Drive More Revenue to Your Search Campaigns with Third-Party Audiences
Here’s how to use third-party audiences on your search campaigns to expand your reach to relevant prospects.
Google Ads Report Editor Updated With Easier Cross-Account Analysis
Google Ads is making it easier to analyze performance across multiple accounts using Report Editor.
Microsoft Introduces New Ways to Target Audiences With Search Ads
Microsoft has new audience targeting solutions combining customer data with new technology to reach customers when they’re ready to buy
A Guide to Every Automated Google Ad Type
Learn the difference between automated ad types in Google Ads, as well as how to know when to use each...
How to Use the Synergy Between PPC & SEO to Leverage Campaigns
Here’s how to leverage the synergy between SEO and PPC to improve your campaigns.
Google Ads Changes the Design of Call-Only Ads
Google is rolling out a new look for call-only ads which is said to help drive higher quality leads.