Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google AdWords, Bing Ads, and paid search platforms.
7 Expert Tips to Boost Your PPC Performance Today
Here are seven areas to consider when optimizing your paid search campaigns if you want to bring the greatest returns.
Google Ads to Remove Average Position Metric on September 30
Google announced that the average position metric is getting removed from Google Ads starting the week of September 30.
Google Ads’ Optimization Score Now Includes Shopping Campaigns
Optimization scores in Google Ads will now include shopping campaigns as well as search campaigns.
![Paid Search is the Fastest Growing Ad Format in Retail [REPORT]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/08/5b0d07ad-05a4-4901-8e5e-ab5125fdae7f-276x244.jpeg)
Paid Search is the Fastest Growing Ad Format in Retail [REPORT]
![Paid Search is the Fastest Growing Ad Format in Retail [REPORT]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/08/5b0d07ad-05a4-4901-8e5e-ab5125fdae7f-100x100.jpeg)
A new report on retail digital ad spending in 2019 reveals that paid search is the fastest growing ad format.
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Google Ads is Emailing Accounts That Haven’t Switched to Automated Bidding
Google Ads appears to be emailing owners of accounts that haven’t made the switch to automated bidding.
Google Ads Makes it Easier to Manage Multiple Accounts
Google Ads is rolling out a new feature designed to help users manage multiple accounts more efficiently.
Google Officially Launches Gallery Ads in Beta
Google’s new gallery ads, first introduced this past May, are now rolling out to advertisers in beta.
Do These 3 Things Before Google Changes How Keyword Match Types Work
Use these tips to take the best advantage of Google Ads’ latest change on keyword match types.
Don’t Get Entangled in These PPC Snags!
You can best avoid PPC snags if you know what to look out for. Here’s what to watch for.
12 Essential Data Studio Visualizations for Paid Search Marketers
These visualizations are easy to create and provide clear, high-value data and insights for your clients and leadership teams.
10 Tips to Win at Local PPC
Local businesses must know how to leverage PPC the right way. Here are 10 big tips to dominate local PPC.
Microsoft Ads Makes it Easier to Change a Campaign’s Audience Targeting
Microsoft Advertising is rolling out campaign-level associations which will make easier to apply audience targeting.
Google Ads Expands Placement Options for App Ads
App ads will appear in more places across Google’s network, as they’re being expanded to the Discover feed and YouTube.
Google Ads Close Variants to Include Words With the Same Meaning
Google Ads is expanding close variants to include words that have the same meaning as the original keyword.
Google Ads Editor Updated With 4 New Features
Google Ads Editor version 1.1 has been released, which contains updates to improve on design and usability.
5 Ways SMBs Can Engage with Customers Using Paid Search
Here are five ways today’s consumers are changing and how SMBs can engage them via paid search.
Google Makes YouTube Masthead Ads Available to All Advertisers
Google is now letting all advertisers buy YouTube masthead ads, following a successful beta test in select markets.
Microsoft Updates Dynamic Search Ads With Longer Titles & Descriptions
Microsoft Advertising is updating its dynamic search ads with longer titles and an addition description field.
Microsoft Ads Launches ‘Experiments’ Feature for Testing Campaign Changes
Microsoft Advertising is rolling out a new feature that will allow advertisers to confidently test campaign changes.
Amazon Advertising: The 2019 Guide
Amazon Ads has changed since last year. Here’s an up-to-date guide with everything you need to know.
