Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google AdWords, Bing Ads, and paid search platforms.
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Understanding BERT’s Implications on Paid Search
Don’t forget to also think about what BERT means for your paid search approach. Here’s what you need to know.
4 Ways to Prepare for PPC in 2020
It’s a great time to get a head start on 2020. Here are four areas to focus your PPC efforts.
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Report: Marketers Consider Attribution Essential But Elusive
Discover key findings on reporting and attribution, as well as the challenges marketers face in CallRail’s first-ever Attribution Report.
The Power of Impression-Based Campaigns to Grow Your Brand
Most search marketers insist on trying to drive leads and interest before building awareness. That needs to change. Here’s why.
Google Ads to Explain Why Changes in Performance Occurred
Google Ads will now provide explanations for why specific changes in performance likely occurred.
![The Search Console Message Panel & This Week’s News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/12/iglxrpu_-5de97bbc181ee-276x244.jpeg)
The Search Console Message Panel & This Week’s News [PODCAST]
![The Search Console Message Panel & This Week’s News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/12/iglxrpu_-5de97bbc181ee-100x100.jpeg)
Learn about the new Search Console Message Panel, Google’s local search results, and more in the latest Marketing O’Clock episode.
5 Steps to a Successful Brand Bidding Strategy
Follow this 5-step action plan to create your custom paid search branded strategy.
PPC & CRO Synergy: 6 Tips for Success
You should be leveraging insights from paid search activity to improve your CRO strategy. Here’s where to start.
Google Ads’ Optimization Score Now Includes Display Campaigns
Google Ads is expanding optimization score to include display campaigns, which means it’s now available for search, shopping, and display.
Google Continues to Command a Significant Share of Search Ad Revenue
Google maintains its position as leader in search advertising, with net revenue dropping less than one percent since last year.
Google Makes YouTube Masthead Ads on TVs Available to All Advertisers
YouTube Masthead ads on TV screens are now widely available for all advertisers to buy on a CPM basis.
Google Ads to Provide More Data on the Performance of Smart Bidding
Google Ads will provide advertisers with more transparency into the performance of smart bidding strategies.
A New Customer Decision Journey: Embracing & Fueling the Flywheel
Here’s why search marketers must trade their outdated funnels for more inclusive flywheels.
How to Choose the RIGHT Keywords to Optimize For
Use these eight tips to ensure you’re choosing the right keywords for your organic and paid search campaigns.
4 Ways Automation Can Supercharge Your Holiday PPC Campaigns
Learn why and how you should use automation layering to protect your holiday PPC campaigns today.
Google Quietly Rolls Out Combined Audience Targeting for Search Campaigns
Learn how to use combined audience targeting in Google Ads to get your ads in front of your ideal market.
SEM vs. SEO vs. PPC Defined: What’s the Difference?
Learn the differences and similarities in key digital marketing terms like SEO, PPC, and SEM, and how they work together.
Why Your Thank You Page Is Costing You Money (& How to Fix It)
Learn how to implement micro-commitments on your “Thank You” page to increase users’ interest in your core offer.
10 Important PPC Trends to Watch in 2020
Here are 10 of the biggest trends you need to know, according to 39 top PPC marketing experts.
Is It Time to Give Google Ads Message Extensions Another Try?
Given the growth in mobile and messaging use, it might be time to give Google Ads message extensions another try.