Paid Search

Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.

Social Media·Digital Advertising

How to Maximize Your Search & Social Audience Expansion

Seeing audience fatigue in your paid search and social ad campaigns? This approach can help bring some life to your stale conversion funnel.

Josh
McCoy

Josh McCoy
9/18/2020
1.0K Reads
6 min read

Digital Advertising

Remarketing vs. Retargeting: Are They The Same Thing?

Remarketing and retargeting are used interchangeably, but there are key differences paid media advertisers should be aware of. Learn more here.

Susan
Wenograd

Susan Wenograd
9/17/2020
3.2K Reads
7 min read

Paid Search

How to Calculate Your ROAS & Ways to Use It

Return on ad spend (or ROAS) is an important – yet often overlooked – quality metric in PPC. Here are seven ways to use it.

Corey
Morris

Corey Morris
9/16/2020
1.1K Reads
6 min read

News·Paid Search

Google Combines Custom Affinity and Custom Intent Into Custom Audiences

Custom Audiences will replace two previous audience definitions, and are available for display, YouTube, Discovery, and Gmail campaigns.

Susan
Wenograd

Susan Wenograd
9/15/2020
2.2K Reads
3 min read

Marketing Analytics·Paid Search

4 Essential Tips for Auditing Google Ads Accounts

Maximizing efficiency in Google Ads can sometimes mean digging in dark corners. Review these four areas to ensure you’re not leaking cash nor wasting opportunities.

Susan
Wenograd

Susan Wenograd
9/11/2020
5.8K Reads
8 min read

Paid Search

How to Use Google’s Call Recording to Listen to Your Call Ads

Google recently rolled out call recording, allowing advertisers to determine whether they’re getting good leads from call ads. Here’s how to enable the feature.

Pauline
Jakober

Pauline Jakober
9/10/2020
1.5K Reads
6 min read

News·Paid Search

Google to Pass UK’s Digital Service Tax to Advertisers

Advertisers in the UK, Austria, and Turkey will all absorb the new Digital Sales Tax starting November 1.

Susan
Wenograd

Susan Wenograd
9/9/2020
831 Reads
3 min read

Paid Search

5 Essential ROI Formulas PPC Managers Should Master

Understanding the PPC auction process is crucial for a successful Google Ads campaign. Here are five must-learn ROI formulas every PPC marketer should know.

Susan
Wenograd

Susan Wenograd
9/9/2020
3.0K Reads
12 min read

News·Paid Search

PPC 101: Get Your Complete Guide to PPC Marketing Basics [EBOOK]

Learn the basics of paid search marketing and everything you need to know about how pay-per-click advertising works from our PPC 101 guide.

Danny
Goodwin

Danny Goodwin
9/8/2020
3.2K Reads
3 min read

Local Search·Ask Me Anything About PPC

What Are Local Service Ads?

Learn the differences between Local Service Ads, Google Guaranteed, and Google Screened, and why local businesses should care about these programs.

Navah
Hopkins

Navah Hopkins
9/8/2020
1.1K Reads
3 min read

Paid Search·SEJ Network

Google Ads Limits Search Query Reporting & September Updates [PODCAST]

On this special edition of Marketing O’Clock, a panel of PPC experts discuss Google Ads’ search query reporting announcement and the latest PPC updates.