Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Is Adwords Express Better Than Adwords for Local Businesses?
BrightLocal’s survey shows that Adwords Express doesn’t deliver same value as the normal Adwords.
5 Steps to Clean Up Your PPC Keywords
Kick off the spring season with PPC spring cleaning! Here are five steps to help you clean up your target keywords in PPC.
Google To Shut Down All Compare Products By March 23
Google has announced that it will phase out all of its compare products and tools by the end of March, 2016.
Google Removes Right Hand Sidebar Ads
Starting today, Google will begin phasing out the right hand gutter ads.
#SEJThinkTank Recap: Going Native: How Native Advertising Grew SEJ’s Revenue
On February 3, 2016 SEJ’s Founder Loren Baker joined Brent Csutoras & SEJThinkTank for an hour-long webinar about SEJ’s revenue growth through native advertising.
Google’s Recommendations for Effective Mobile Ads and Handling AdBlockers
Google’s Head of Publisher Policy Communications, John Brown, answers YOUR questions about AdSense. This month: mobile ads and handling ad blockers.
5 Advertising Alternatives That Bypass Ad Blockers
Even as we find more sophisticated ways to advertise, we reach fewer people each year. Ad blockers resulted in $21.8 billion loss of global revenue...
The 5 Traits of Successful Digital Advertisers
The digital advertising industry is always growing and changing. In this post, Dusty Vegas explains the top five traits of successful digital advertisers.
A Guide to Choosing the Right PPC Bidding Strategy
Choosing the right PPC bidding strategy is an important first step in any campaign. This guide helps you decide which strategy is right for your...
5 Examples of Print Advertising and Digital Marketing Integration Done Right
Let’s take a look at five notable integrated marketing campaigns that gave their advertisers a significant bang for the buck for brand awareness category.
Psychology and #Marketing: What Influences Our Decisions
Psychology can provide the insight you need to better understand what makes your audience click, signup or buy.
7 Strategies to Optimize B2C Lead Generation Paid Search Accounts
Does your business use paid search for its B2C lead generation? Bring your search advertising campaign to the next level with these seven strategies.
Google Gets Transparent: Interview With John Brown, The Head of Publisher Policy
SEJ’s Brent Csutoras speaks with John Brown, Google’s new Head of Publisher Policy Communications.
Google AdWords to Introduce Ad Targeting by E-mail Address
Over the next few weeks Google will be rolling out ad targeting by e-mail address.
How to Optimize Your #PPC Campaign for Phone Calls
80% of people don’t leave their house without their smartphone. Therefore, it’s worth trying to optimize your PPC campaigns for inbound phone calls.
What Google’s “Buy” Button Means For The Success Of Your E-Commerce Site
Google is releasing buy buttons where searchers can buy directly through the SERPs, but what does this mean for your e-commerce site?
8 Conversion Optimization Tips Using Gestalt Principles
I decided to write this post after I started teaching my daughter to write last week. Since I have no idea on how to teach...
Conquering PPC: Are You Paying Attention to All the Details?
Marketers seeking PPC tips often overlook the fact that AdWords is just one element in their overall marketing campaign. You need everything to work …
Google Adwords Introduces Anticipated ‘Buy’ Button
The new “Purchases on Google” feature was announced, along with a number of other notable improvements.
5 Ways to Use the 80/20 Rule for AdWords
Here is a list of five ways to boost Google AdWords campaigns results instantly with the Pareto Principle, or 80/20 Rule.
Google Ads Can Now Show Ratings From Google My Business Listings
Ratings and reviews on Google My Business are about to become an important revenue driver, as they can now be shown in Google Ads using...
How Changing One Word Increased Revenue by $330,000
If there’s one way to grow your business, it’s A/B testing. In this case study, Steven Macdonald explains how a free trial A/B test increased...
5 Retargeting Ad Platforms You Need To Explore Today
If you’re a marketer, you should seriously consider implementing a retargeting campaign.
The Evolution of Retargeting: Interview With Meteora’s Nicholas Waken-Paschal
When you use retargeting, though, there’s one name that comes to mind — AdRoll. But there’s a new player in town. And, it’s name is...
20 Ways to Write a Killer Call to Action
Does your call to action need a face lift? We’ve compiled a list of 20 different types of calls to action to help bring some...
How to Use Google Seller Ratings to Beat Your Competition
Google Seller Ratings have been around for several years. The newer phenomenon is its usage skyrocketing since their initial availability. Why the surge?
Google’s VP of Display Advertising Wants a Single Standard for Viewability
What counts as an ad view? Is it when the ad is technically served, or when the ad is actually able to be seen by...
How to Win at AdWords: Boost Media Review
There’s a simple solution to both optimizing ROI on your campaigns and saving time on marketing strategy and less on ad copy — and that’s...
10 Must-Haves For Competitive #PPC Lead Generation (On a Budget)
A strong, healthy PPC campaign for lead generation isn’t about impressions or traffic, it’s about the cold, hard cash that gets generated from it.
Google AdWords To Refresh Certain Data Sets More Frequently
AdWords Product Manger, Jon Diorio, announced on Google+ today that more frequent updates are coming to certain sets of data. Specifically, search terms, geographic performance...