How to Create a High-Converting Call-to-Action Button: 4 Best Practices
Follow these four best practices for creating call-to-action buttons that get users to convert.
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Why Your Thank You Page Is Costing You Money (& How to Fix It)
Learn how to implement micro-commitments on your “Thank You” page to increase users’ interest in your core offer.
How to Get Credit for Your AdWords Conversions
Want to get credit for your AdWords conversions? Adam Lundquist shares different AdWords attribution models that can help you do just that.
How to Write High Quality Clickable Ads (No Matter What Network You are On)
PPC works when an ad network makes money when someone clicks on their ads. Here’s how you can make better and more clickable ads—regardless of...
How to Optimize Your #PPC Campaign for Phone Calls
80% of people don’t leave their house without their smartphone. Therefore, it’s worth trying to optimize your PPC campaigns for inbound phone calls.
How to Optimize AdWords Campaigns For Micro-Moments
Advertisers who want as successful AdWords campaign in this mobile heavy, always connected world, need to capture user’s in these micro-moments.
The 3 Most Common Mistakes in Digital #Marketing by Startups
You have reached the point where another cup of coffee won’t make a difference. In fact, a whole pot wouldn’t give you the energy you need to...
Why Your Facebook Campaign Doesn’t Work (And What You Can Do to Fix It)
Facebook is the future of Internet advertising. Or so you might have heard. While it seems that everyone else’s ads are generating revenue, your ads...
The One Flaw Destroying Your Conversion Optimization Tests
Click…..no sale……click……no sale…..click…no sale… You tensely sit at your desk and watch the data pour in from the first few days of your new conversion...
What Radio Taught Me About Content Creation
Content marketing for the Internet and content marketing for radio follow the same rules. I know this because before I wore the uniform of a...