Does your business use paid search for its B2C lead generation? Bring your search advertising campaign to the next level with these seven strategies.
Ryan Pitylak has spent the past 15 years creating innovative methods to drive superior results from digital advertising. As the CEO of Unique Influence, a leading digital marketing consultancy, he leads his team to excellence by merging creative advertising techniques with a data-driven and iterative approach. By constantly working to surpass established advertising methods and creative best practices, Ryan delivers ROI-focused results for high-velocity companies.
Overspending on low performing keywords is a recipe for a decline in PPC account performance. But at some point in the life of every account,...