ADVERTISEMENT
|

Google Gets Transparent: Interview With John Brown, The Head of Publisher Policy

  • 116
    SHARES
  • 1.5K
    READS
Brent Csutoras
Brent Csutoras SEJ STAFF
Google Gets Transparent: Interview With John Brown, The Head of Publisher Policy

At Pubcon 2015 in Las Vegas, I had the opportunity to chat with John Brown, Head of Publisher Policy Communications at Google.

Brown’s position is a new role within Google that has been created to provide greater communication between Google and ad publishers. By Google’s own admission, the company could be doing a better job of being transparent to publishers about Google’s policies and how they are enforced. Brown’s job is to clear up any confusion publishers might have.

I started off by asking Brown what are some of the exact steps the company is taking to provide greater transparency to publishers. Hear his response in the video below:

Here are some key takeaways from the video:

Coming from a publisher background himself, Brown said he’s able to share his unique insight with Google in order to facilitate better communication with other publishers.

  • In addition, Brown has also been communicating with publishers directly — both in person at conferences and online via the Inside AdSense blog.
  • Brown says the company also welcomes feedback from publishers, so if you see him at conferences you can go up and talk to him about AdSense.
  • Future of AdSense
    • 2016 will be “awesome”
    • Google will revisit publisher policies and how they are being communicated
    • Google will ensure that all sides are treated fairly, meeting the needs of both advertiser and publisher
  • To keep up with the latest in the world of AdSense, Brown recommends following the Inside AdSense blog, his personal Twitter (@AdManJayBee), and the AdSense UI.

Please visit SEJ’s YouTube page for more video interviews.

ADVERTISEMENT
ADVERTISEMENT
Brent Csutoras

Brent Csutoras

Chief Marketing Officer at PeakActivity

Chief Marketing Officer at PeakActivity and Managing Partner at Search Engine Journal. Brent has over 10 years experience in Social ... [Read full bio]

Advertisement