Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
What Is Puffery & How It Affects Your Brand Reputation
Let’s take a closer look at puffery in advertising and the hows and whys it can harm your brand.
6 Reasons Why Blogging Is Important For Marketing And SEO
Discover why blogging is essential for brands and what strategies they use to ensure their blogs are influential in the ever-evolving age of online marketing.
Why Having A User-First Approach To SEO Is Important
Here are five steps you can take to make your site more user-friendly, and hopefully climb further up the search engine results page rankings.
How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes
Whether you’re familiar with Google Analytics 4 or just UA, this detailed guide will help you easily set up a landing page report.
Free Google AI Image Analysis Tool For Image Recognition
See what happens when you upload images to Google’s Vision image classification tool to see how an algorithm identifies what it’s about.
7 Crucial Ecommerce Metrics You Should Be Tracking Right Now
Analyze these seven ecommerce metrics to keep your head above water and stay on top of your entire business.
Small Business Marketing: How To Safely Try New Strategies
How to reduce marketing risk: Learn how other small- to medium-sized businesses are successfully increasing their marketing ROI, which will help you follow suit.
10 Shopify Store Examples To Inspire Your Ecommerce Strategy
Set up your Shopify store for success by ensuring it looks great, navigates well, and optimizes SEO efforts. Here are 10 examples to get started.
9 Things To Optimize On An Ecommerce Site To Drive Sales
Avoid abandoned carts and annoying pop-ups so you can delight your customers (instead of driving them away in frustration).
7 Tips For Building SEO + UX-Minded Navigation
Discover seven tips that can help you understand how users move through your website, where your navigation is insufficient, and how to improve it.
Improving Brand Awareness & CTR With On-SERP SEO
How can you stay effective when the SERPs are becoming more competitive? Learn how to use On-SERP SEO effectively and boost your search presence now.
Twitter Analytics – Uncover The Best Twitter Marketing Insights
Want to learn more about engaging and growing your audience on Twitter? Then it’s time to dive into your Twitter Analytics.
7 Data-Driven Content Strategy Tips For Improving Conversions
In this helpful guide, we’ll give you a step-by-step approach to developing, implementing, and optimizing your very own data-driven content strategy.
5 Ways To Check If Google Analytics Is Working
Ensure that your Google Analytics tracking is set up accurately. Doublecheck if you have tracking issues with these 5 easy methods.
Drive Online Sales With These 5 Search Optimizations
Discover five essential ways how you should optimize your ecommerce website for maximum exposure and ROI.
25+ SEO Words To Delete, Add, Or Reconsider In The Web3 Era
As SEO evolves, so does our terminology. Here are 20+ SEO words that industry professionals would like to delete and add in 2022 and beyond.
Inflation’s Impact On Ad Spend Detailed In Merkle Report
Read on to learn how advertisers are prioritizing machine learning, first-party data, and the impacts that inflation imposes on marketing performance.
Small Business Search Trends On The Rise In 2022
A new report from Semrush reveals searches related to small businesses, particularly ‘opening’ a small business, are on the rise.
Which Is Better For Ecommerce: On-Page SEO Or Link Building?
You have limited time for SEO, so where should you invest it? Mindy Weinstein shares the answer in this week’s Ask An SEO.
How To Create An Effective SMB Marketing Strategy
81% of SMB owners credit the success of their business during the pandemic to their marketing strategy. Learn how to create a solid marketing strategy.
Deepfake Technology Pros & Cons For Digital Marketing
Deepfake technology isn’t for every brand, but it could be worthwhile for your company. Here are some well-executed examples.
What Is Google LaMDA & Why Did Someone Believe It’s Sentient?
Could Google’s LaMDA language model actually be sentient? Roger Montti explores whether these claims could be true and why they matter.
How To Calculate Your Total Addressable Market (TAM) For SEO
Ecommerce companies and agencies alike use SEO TAM as part of a user acquisition strategy. Help prioritize your SEO campaigns with this formula.
7 Ways To Use Email To Boost Organic Traffic
Here are seven steps you can take to leverage your email campaigns for SEO.
11 Retail Content Marketing Trends To Inspire Your Next Campaign
Running out of fresh content ideas for your retail brand? Take your cue from these perfectly executed examples on various platforms for your next campaign.
How To Delete Google Reviews (And When You Should)
Poor reviews on Google make your “digital storefront” look bad. Take action quickly to remove spam reviews and know what to do if you can’t.
Fixing Google Search Console’s Coverage Report ‘Excluded Pages’
Discover 15 possible reasons why your web pages are in the Excluded group and resolve them so you can start ranking for them.
Dark Side Of The Unsend: The Danger Of Apple iMessage’s New Features
Messages and texts have played a vital role in our lives for almost two decades. Sometimes, with serious consequences. Could Apple’s latest features change that?
Why Aren’t My Products Selling On Amazon?
Don’t fret when your Amazon listings are ignored by your target market. Discover the potential causes and how to remedy them.
Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack
Learn how to reduce ecommerce app overload. Find the right apps to increase your ROI.