Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
Google Launches Audio AI Overviews In Search Labs Test
Google begins experimenting with Audio Overviews in search results. US searchers can opt in to the experiment via Search Labs.
The Truth About LLM Hallucinations With Barry Adams
Shelley Walsh speaks with Barry Adams on why AI search sacrifices accuracy for convenience – and why publishers can’t afford to play along.
Google AI Mode: First Thoughts & Survival Strategies
Learn more about Google AI Mode through Barry Adam’s perspective and its impact on search results and user interaction.
How AI Detects Customer Hesitation (And Converts It Into Sales)
Traffic means nothing if hesitation kills conversions. Learn how AI-powered brands are closing the gap.
Newly Released Data Shows Desktop AI Search Referrals Dominate
New data shows that AI search traffic overwhelmingly comes from desktop devices rather than mobile.
Respected SEO Rockstar Deconstructs SEO For Google’s AI Search
A respected SEO expert calls out marketers who overstate the complexity of Google’s AI search
Google AI Mode Introduces Data Visualization For Finance Queries
Google AI Mode adds interactive charts for financial searches. See how this data visualization may affect SEO and content marketing strategies.
Google Shares Details Behind AI Mode Development
Google reveals details behind the development of AI Mode. Learn design insights and what marketers need to know.
Microsoft Clarity Announces Natural Language Access To Analytics
Microsoft Clarity announced a Node.js-based MCP Server that enables natural language querying of analytics via AI
Google AI Overviews Favor Major News Outlets: Study Reveals
New study: Google AI Overviews cite news sources in only 1 in 5 responses. BBC, NYT & CNN lead with 31% share.
Claude’s Hidden System Prompts Offer a Peek Into How Chatbots Work
Anthropic published the hidden system prompts underlying the Claude AI model, showing how to get the best responses from it.
Google Patent On Using Contextual Signals Beyond Query Semantics
Recent Google patent shows how five kinds of real-world context can influence AI-generated answers
How To Use LLMs For 301 Redirects At Scale
Discover strategies for implementing 301 redirects at scale LLMs to maintain site integrity and optimize crawl budget.
Google Discover, AI Mode, And What It Means For Publishers: Interview With John Shehata
Explore the impact of Google Discover AI and publishers on news traffic and SERPs in this interview with host Shelley Walsh and guest John Shehata.
Google’s Query Fan-Out Patent: Thematic Search
Google’s Thematic Search patent describes a system that closely parallels how AI Mode’s Query Fan-Out technique generates summaries
Google Fixes AI Mode Traffic Attribution Bug
Google AI Mode traffic bug fixed after organic search was mislabeled as direct traffic in Analytics.
Future-Proofing WordPress SEO: How To Optimize For AI-Driven Search Features
Search engines now surface answers, not just links. This article covers how to structure your WordPress site for better visibility and authority.
Google’s CEO Says AI Overviews Website Referrals Are Increasing
Google CEO Sundar Pichai fails to read the room, insisting that “no one sends traffic to the web the way we do”
Google’s Sergey Brin Says AI Can Synthesize Top 1,000 Search Results
The Google co-founder explains that search is shifting from link retrieval to AI-powered synthesis of information.
Google I/O 2025: The Background Google Didn’t Tell You
Baseball meets AI in Google I/O 2025. It’s clever, but there’s more to the story than meets the eye.
Google’s Official Advice On Optimizing For AI Overviews & AI Mode
Google publishes blog posts with official tips to make your content perform well in AI search features like AI Overviews & AI Mode.
Google Expands AI Features in Search: What You Need to Know
Google AI Mode rolls out in US Search with Gemini 2.5 integration, AI overviews expand to more languages. + more announcements from I/O.
Google Gemini Upgrades: New AI Capabilities Announced At I/O
Google Gemini upgrades include Chrome integration, Live visual tools, and enhanced 2.5 models. Learn how these AI advances could reshape your marketing strategy.
From Search To Discovery: Why SEO Must Evolve Beyond The SERP
With zero-click results and AI Overviews dominating the SERP, SEO pros must adapt. This article breaks down key shifts in behavior, metrics, and strategy.
Does Google’s AI Overviews Violate Its Own Spam Policies?
Google’s AIO rewrites articles without adding unique analysis or insights, essentially meeting the definition of low-value content.
Google Launches Generative AI Certification With Free Training
Google launches a generative AI certification with free training, focusing on Google’s tools. Is this credential worth adding to your resume?
Create Your Own ChatGPT Agent For On-Page SEO Audits
Create your own ChatGPT agent to streamline your SEO audits and analyze website elements like page structure. Here’s how.
The First-Ever UX Study Of Google’s AI Overviews: The Data We’ve All Been Waiting For
A data-backed look at how users behave in Google AI Overviews: where they click, how far they scroll, and who trusts the AI-generated answers.
Google Links To Itself: 43% Of AI Overviews Point Back To Google
Google’s AI Overviews link back to Google 43% of the time, furthering its walled garden effect, according to new data.
U.S. Copyright Office Cites Legal Risk At Every Stage Of Generative AI
U.S. Copyright Office report identifies copyright risks at every step of generative AI training and deployment