Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
Microsoft Explains How Duplicate Content Affects AI Search Visibility
Microsoft published guidance on how duplicate content affects AI search visibility, explaining that AI systems cluster similar pages and may surface unintended versions.
Sam Altman Explains OpenAI’s Bet On Profitability
Sam Altman addresses questions about OpenAI’s losses and path to profitability.
Google’s Robby Stein Names 5 SEO Factors For AI Mode
Google’s Robby Stein explains how AI Mode judges content quality and names five quality signals useful for SEO
How Will AI Mode Impact Local SEO?
Google’s shift to AI Mode reshapes local SEO by elevating entity authority, verified data, and structured facts as the defining drivers of visibility.
Google Says What To Tell Clients Who Want SEO For AI
Google’s Danny Sullivan provided advice on how SEOs can address client expectations around AI.
Google Says What Creators Should Focus On For AI
Google offers direct guidance on what matters for ranking in AI-driven search experiences.
Google’s AI Mode Personal Context Features “Still To Come”
Google SVP Nick Fox says AI Mode’s personal context features, including opt-in Gmail connections teased at I/O, are still in internal testing.
Google Gemini 3 Flash Becomes Default For AI Mode In Search
Google launches Gemini 3 Flash and makes it the default in the Gemini app. It’s rolling out as AI Mode’s default model.
The Click Economy Is Over: How AI Search Is Forcing Publishers To Rethink Revenue
Publishers navigating the collapse of the search-to-traffic model need clarity on how emerging AI payment structures are reshaping value, leverage, and long-term strategy.
Google AI Mode & AI Overviews Cite Different URLs, Per Ahrefs Report
Ahrefs data suggests Google’s AI Mode and AI Overviews often align on meaning while citing different URLs.
Why Your AI Agent Keeps ‘Hallucinating’ (Hint: It’s Your Data, Not The AI)
Most “AI hallucinations” trace back to broken data hygiene. This guide shows how to clean, test, and own your data before it derails ROI.
WooCommerce Is Integrating Agentic AI Capabilities
WooCommerce announces plans to roll out support for agentic shopping across its merchant ecosystem.
Google Updates Search Live With Gemini Model Upgrade
Google continues evolution beyond text-first interactions with upgrades to Search Live Gemini model, possibly complicating SEO.
How People Use Copilot Depends On Device, Microsoft Says
Microsoft analyzed 37.5 million Copilot chats and found differences in how people use the assistant on mobile versus desktop.
Well-Known SEO Explains Why AI Agents Are Coming For You & What To Do Now
This IMHO interview explores Marie Haynes’ view of an agent-led future, and why the SEOs who master agentic systems early will hold a critical advantage.
Google Hit By EU Probe Into Unfair Use Of Online Content
Google faces an EU investigation into whether its AI practices and use of publisher content reflect an abuse of dominance.
AI Overviews Changed Everything: How To Choose Link Building Services For 2026
Navigate the complex world of link building with our guide to finding reputable link building services in 2026 for long-term success.
Google Pushes Back On Adweek Report About Gemini Ads In 2026
Google is pushing back on an Adweek report that says the company told advertisers ads are coming to the Gemini app in 2026.
![Inside ChatGPT’s Confidential Report Visibility Metrics [Part 1]](https://cdn.searchenginejournal.com/wp-content/uploads/2025/11/visibility-metrics-312-760x400.webp)
Inside ChatGPT’s Confidential Report Visibility Metrics [Part 1]
New evidence shows how LLM interfaces convert publisher authority into in-answer influence rather than measurable traffic.
Google CEO Sundar Pichai Says Information Ecosystem Is Richer Than AI
Google CEO Sundar Pichai explained why understanding AI starts with seeing the bigger picture around it.
ChatGPT Vs. Gemini Vs. Claude: What Are The Differences?
A side-by-side review of ChatGPT, Gemini, and Claude based on real-world testing and the quality of their answers, recommendations, and usability.
![Complete Crawler List For AI User-Agents [Dec 2025]](https://cdn.searchenginejournal.com/wp-content/uploads/2025/11/ai-crawler-152-760x400.webp)
Complete Crawler List For AI User-Agents [Dec 2025]
Control AI visibility and server strain with a log-validated index of bots, complete with user-agent strings, official IP ranges, crawl rates, and allowlist/block best practices.
Google AI Overviews: How To Measure Impressions & Track Visibility
Learn how to track visibility with Google AIO using easy-to-follow steps for improved online presence and site performance.
OpenAI Declares ‘Code Red’ To Improve ChatGPT Amid Google Competition
OpenAI CEO Sam Altman has declared a “code red” to prioritize ChatGPT improvements, delaying advertising and AI agent initiatives as Google’s Gemini gains ground.
Google Connects AI Overviews To AI Mode On Mobile
Google is testing a mobile search flow that lets you move from AI Overviews into AI Mode without leaving the results page.
AI Poisoning: Black Hat SEO Is Back
New research exposes how just a few hundred malicious documents can plant backdoors in AI models and distort product comparisons.
Bing Shows What Signals Matter For AI Search Visibility
AI now handles the entire research stage, so now the real fight in SEO is about earning a place inside those answers
New Data Reveals The Top 20 Factors Influencing ChatGPT Citations
SE Ranking analyzed 129,000 domains to identify the top 20 factors driving ChatGPT citations. Backlinks, traffic, and trust scores ranked highest.
The AI Consistency Paradox
AI assistants generate shifting realities for your brand, making consistency a probabilistic challenge across every new conversation timeline.
Ahrefs Product Advisor Reveals What Is Working For LLM Inclusion
Ahrefs’ Patrick Stox joins Shelley Walsh to talk about the shifting search journey, the limits of LLM attribution, and the importance of brand consistency.