AI Search
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
It Was There A Minute Ago
A model can know the right answer and still defer to a wrong tool result. What does that mean for your visibility report?
MIT, Anthropic & OpenAI Sent The Same Warning, Get Your Evidence House In Order Now
Three AI warnings landed in five days. Nicholas Carr described the pattern in 2008, and it changes how you plan next quarter.
Beyond Content Parity: Building A Validated Content Workflow For AI Search
Build a validated content workflow for AI search by identifying decision gaps, acquiring original knowledge, and proving claims before publishing.
Ex-Googler Jeff Dean Explains Design Choices Behind Gemini
Ex-Googler Jeff Dean shares insights from Gemini’s development and the approach he uses to discover promising new ideas.
Cloudflare Lets Sites Disallow AI Training Without Blocking Googlebot
Cloudflare’s Disallow AI Training keeps mixed-use crawlers available for search. Google and Apple honor training opt-outs; Bing robots.txt support is pending.
Brand Protection In AI Search: How To Audit And Defend Your Brand’s Identity
Spot false claims and impersonators in AI search, then match each brand protection problem to the right correction, report, or preventive action.
Meta Published 2 Documents About Muse And Only One Mentions Attacks
Meta published two Muse documents on the same day. One never mentions risk, attack, or prompt injection. The other uses them 39 times.
ChatGPT Ads Aren’t Paid Search – 5 Questions To Answer Before You Shift Budget
Give ChatGPT Ads a clear role, budget source, and success criteria before pulling money from paid search campaigns that already perform.
Anthropic Shares Power Prompts That Improve AI Results
Anthropic shares prompting upgrades that save tokens, improve how AI writes, code more efficiently, and handle longer tasks.
AI Isn’t Delivering Marketing Efficiency, It’s Repeating Programmatic’s Broken Promise
Count AI marketing’s hidden rework and maintenance costs before claiming efficiency gains, or risk repeating programmatic’s mistake and starving long-term strategy.
How To Connect AI Search Visibility To Local Leads
Sean McCrohan and Steve Wiideman explain how citation clicks, calls, prompt libraries, and customer language can connect AI discovery to local leads.
The 2003 Framework That Was Already Doing Query Fan-Out
Use nested phrases and timely publishing to reach new Google searches and the longer queries AI systems generate.
What Wikipedia Reveals About AI Overviews And Web Traffic
A University of Washington paper estimates AI Overviews reduced search referrals to Wikipedia by about 5%, a metric Google disputes.
Everyone Is Quoting The Same Number And Getting Different Answers
Publishers are blocking AI crawlers on a metric whose denominator is missing an unknown share of referrals.
How Local Businesses Can Build Visibility In AI Search
Moz leaders Jonathan Berthold and Kevin Chen explain how listings, reviews, mentions, and social activity shape local recommendations in AI search.
Google DeepMind Develops New AI Search Ranking Model
Google DeepMind researchers test Autoregressive Ranking (ARR), a unified model that can replace current retrieval and ranking methods.
How Freshpet Earned AI’s Trust: A GEO & AI Visibility Playbook
Freshpet and Intero Digital explain how brands can audit AI visibility, restructure content for citation, and connect GEO work to business priorities.
Le Monde Says AI Overviews Haven’t Hurt Its Audience So Far
Le Monde says its audience hasn’t dropped since AI Overviews launched in France, while app traffic and subscriber growth complicate the broader traffic story.
ChatGPT Shopping Results Lean Hard On Product Feeds
ChatGPT Shopping is pulling more product picks from what it calls feed-integrated sources, and store visibility moved too.
ChatGPT, Gemini & Claude Lead AI Visibility, Is It Time To Stop Tracking Perplexity?
Giving Perplexity less weight in AI search tracking can prevent distorted visibility scores without erasing useful competitive signals.
How AI Is Reshaping Search Intent – What 2 Studies Reveal
Search intent is fracturing across AI Mode, video platforms, and zero-click results and Google’s own metrics reveal what actually earns clicks now.
Brands Are Tracking AI Visibility, But Are They Measuring The Right Things?
AI visibility tools track brand mentions and citations, but marketers need outcome data to know what those movements mean and what to do next.
AI Visibility For Local Businesses: How To Get Recommended By ChatGPT & AI Overviews In 90 Days
Explore the significance of AI visibility for local businesses. Learn what makes some businesses stand out in AI searches.
Some Sites Use llms.txt Like robots.txt, Common Crawl Finds
Common Crawl analyzed 584,107 llms.txt files and found most came from templates, many had no links, and some carried crawler rules the format can’t enforce.
6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks Like
Advertiser data now spans single-digit to $22 CPCs, but ChatGPT Ads still lacks auction insights, industry benchmarks, and reliable audience data to judge performance.
Harvard Found The Public Has Little Objection To AI Taking Search Marketers’ Jobs
Harvard scored 940 occupations on how morally objectionable the public finds automating them. Search marketing scored low at 2.31 out of 7
Your Biggest AI Search Risk Is Conflicting Information About Your Brand
Publishing more content won’t fix what AI gets wrong about your brand. Too many versions of the truth is the real problem.
Getting Your Product Into ChatGPT Isn’t The Hard Part, Getting It Through Checkout Is
Getting surfaced in ChatGPT is the easy half. Three checks every retailer should run before connecting a fourth agentic commerce protocol.
How To Measure Your Brand’s Visibility In AI Answers (And Fix What You Find)
Explore how to improve your brand’s visibility in AI search results and understand ranking discrepancies with traditional methods.
People Aren’t Leaving Google For AI. They’re Using Both
Research shows how people can keep using Google while making fewer traditional searches and clicking through to fewer websites.