Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
How To Use AI To Streamline Time-Consuming SEO Tasks
How SEO teams can reclaim time and budget by streamlining labor-intensive tasks with human-guided automation.
Google Removes ‘What People Suggest,’ Expands Health AI Tools
Google confirmed it removed “What People Suggest” from health searches. Additionally, the company announced new AI health tools for YouTube.
Google AI Mode’s Personal Intelligence Now Free In U.S.
Google is expanding Personal Intelligence to free U.S. users in AI Mode, connecting Gmail and Photos to search. Gemini app and Chrome rollout starting.
How To Track AI Visibility & Prompts The Right Way
Learn how to effectively track AI prompts for better insights and smarter decision-making in search and content strategies.
AI Search Barely Cites Syndicated News Or Press Releases
Data from 4M AI citations shows syndicated press releases barely register in AI answers. Editorial content and owned newsrooms fare better.
How AI Agents Decide Which Brands To Recommend: Trust Is The New Ranking Factor
Discover how AI agents decide which brands to recommend and why trust is essential in the new marketing landscape.
ChatGPT’s Default & Premium Models Search The Web Differently
An analysis of ChatGPT conversations found the default and premium models cite almost entirely different sources for the same queries.
Amazon Wins Preliminary Injunction Against Perplexity’s Comet
A federal judge granted Amazon a preliminary injunction barring Perplexity’s Comet AI agent from accessing Amazon accounts and ordering data destroyed.
Marketers Report Highest Rates Of AI ‘Brain Fry,’ Report Finds
A study of U.S. workers finds 14% report “brain fry” from AI overuse. Marketing had the highest rate at 26%.
How AI Is Reshaping Who Gets Recommended: Marketing In The Eligibility Era
Discover how AI visibility to eligibility marketing is reshaping strategies in fast-changing digital advertising.
Google’s Liz Reid Says LLMs Unlock Audio And Video Indexing
Google’s head of Search described how multimodal LLMs help Google understand audio and video, and discussed a direction for subscription-aware search.
Google AI Mode Cites Itself More Often, With More Organic Links
Google’s AI Mode self-citations tripled in nine months. SE Ranking data shows that more links now lead to organic search results, not business profiles.
Google’s Titans And MIRAS: Significant Advancement In Long-Context AI
Google’s Titans architecture and MIRAS framework enable AI to handle massive amounts of data and work faster.
Google AI Overview Citations From Top-Ranking Pages Drop Sharply
New data finds AI Overviews often cite sources beyond page one. Fan-out queries may help explain why, and YouTube appears frequently in citations.
New “Voiceprint” Claude Plugin Clones Your Writing Style
Voiceprint Claude plugin clones your writing style based on five writing samples. Works with any SKILL.md-compatible tool.
What AI Sees When It Visits Your Website (And How To Fix It)
Learn how AI bots interpret your content and affect customer perceptions. Optimize your website for the evolving world of AI.
Bing Adds GEO To Official Guidelines, Expands AI Abuse Definitions
Bing rewrote its webmaster guidelines to cover Copilot grounding, meta directive controls for AI answers, and a softened stance on AI-generated content.
Anthropic’s Claude Bots Make Robots.txt Decisions More Granular
Anthropic updated its crawler documentation to list separate Claude bots for training, search indexing, and user requests, with visibility tradeoffs when blocked.
Microsoft: ‘Summarize With AI’ Buttons Used To Poison AI Recommendations
Microsoft found 31 companies hiding prompt injections inside “Summarize with AI” buttons aimed at biasing what AI assistants recommend in future conversations.
Google Offers AI Certificate Free For Eligible U.S. Small Businesses
Google launched an AI Professional Certificate with seven self-paced modules and three months of AI Pro access. Eligible U.S. small businesses can enroll free.
Why AI Misreads The Middle Of Your Best Pages
Long-form content doesn’t fail because it’s weak. It fails because LLMs lose the middle. This article explains how to engineer it to survive.
ChatGPT Search Often Switches To English In Fan-Out Queries: Report
Peec AI analyzed fan-out queries from 10M+ ChatGPT prompts and found 43% of background searches ran in English, even for non-English prompts.
Why Google Runs AI Mode On Flash, Explained By Google’s Chief Scientist
Google’s Jeff Dean explains why latency and cost make Flash Google’s production tier for AI search, and why models are built to retrieve, not memorize.
5 Ways Emerging Businesses Can Show up in ChatGPT, Gemini & Perplexity
AI models default to familiar brands. What makes them mention your company instead of a bigger or more established competitor?
Google Says Links Will Be More Visible In AI Overviews
Google is adding hover link pop-ups on desktop in AI Overviews and AI Mode, plus more prominent link icons within responses across desktop and mobile.
The Science Of How AI Pays Attention
An analysis of 1.2 million ChatGPT citations reveals why AI favors front-loaded, entity-rich, definitive writing over traditional “ultimate guide” formats.
Synthetic Personas For Better Prompt Tracking
New research shows synthetic personas can improve AI prompt tracking accuracy while cutting cost and research time dramatically.
OpenAI Begins Testing Ads In ChatGPT For Free And Go Users
OpenAI is testing ads in ChatGPT for free and Go tiers in the U.S. Ads appear below responses, labeled as sponsored. Paid tiers remain ad-free.
Google’s Mueller Calls Markdown-For-Bots Idea ‘A Stupid Idea’
Google Search Advocate John Mueller is pushing back on the idea of serving Markdown files to LLM crawlers.