Your First 30 Days As A Growth Leader – The Challenge From Day One
Use your first 30 days as a growth leader to identify where B2B buyers lose trust and rethink the channels meant to engage them.
Latest
Google Ends Spam Update, Shares Crawl Timing Ranges – SEO Pulse
Google’s spam update finishes, a talk recap puts site moves in months, Search Console combines countries, and new guidance targets fake author profiles.
Google Explains How To Use HTML Sitemaps For SEO
Google explains why HTML sitemaps may still be useful even though the XML standard has largely replaced it.
AI Overviews Have Spread To Most Big-Brand Searches
Recent tracking data found AI Overviews on most brand-name searches it checked.
Claude’s New Rules Target Fake Sources Built To Sway AI Answers
Anthropic’s updated usage policy names seeding search and AI answer sources with misleading content, and drops automated publishing from its high-risk list.
Jetpack 16.3 WordPress Plugin Update Is A Winner
Jetpack announced the release of version 16.3, a major update that adds three new blocks, expands existing features, improves accessibility and security, and reorganizes settings...
AI In Regulated Paid Media: The Default Settings That Put Compliance At Risk
Understand how to address both ad platform and organizational AI concerns for paid media advertisers in regulated industries
Google Now Has The Math To Rank Without An Index, And The Results Page Does Not Survive It
Google DeepMind proved one model can theoretically rank without a separate index. If it ships, visibility stops being a position and becomes inclusion or absence.
How To Scale AI Video Ads For Small Business Clients: One Storyline For TikTok, Reels & AI Search
Explore how to scale AI video ads with a single storyline for TikTok, Reels, and AI search to maximize impact.
Google Explains How To Use HTML Sitemaps For SEO
Google explains why HTML sitemaps may still be useful even though the XML standard has largely replaced it.
Claude’s New Rules Target Fake Sources Built To Sway AI Answers
Anthropic’s updated usage policy names seeding search and AI answer sources with misleading content, and drops automated publishing from its high-risk list.
Jetpack 16.3 WordPress Plugin Update Is A Winner
Jetpack announced the release of version 16.3, a major update that adds three new blocks, expands existing features, improves accessibility and security, and reorganizes settings...
Google Completes September 2026 Spam Update After Nearly 14 Days
Google’s latest spam update has finished rolling out after nearly two weeks, taking longer than any of the three earlier spam updates it ran this...
ChatGPT Gets GPT-6 And Intelligent UI For Interactive Answers
OpenAI is rolling out GPT-6 in ChatGPT with Intelligent UI, which can add visuals and interactive tools to answers.
Google Opens Its SynthID Watermark Detector To The Public
Google opened its SynthID Detector to everyone, allowing users to check images, video, and audio for watermarks from Google and partner AI tools.
Google Ends Spam Update, Shares Crawl Timing Ranges – SEO Pulse
Google’s spam update finishes, a talk recap puts site moves in months, Search Console combines countries, and new guidance targets fake author profiles.
Google Explains How To Use HTML Sitemaps For SEO
Google explains why HTML sitemaps may still be useful even though the XML standard has largely replaced it.
AI Overviews Have Spread To Most Big-Brand Searches
Recent tracking data found AI Overviews on most brand-name searches it checked.
Google Now Has The Math To Rank Without An Index, And The Results Page Does Not Survive It
Google DeepMind proved one model can theoretically rank without a separate index. If it ships, visibility stops being a position and becomes inclusion or absence.
Google Completes September 2026 Spam Update After Nearly 14 Days
Google’s latest spam update has finished rolling out after nearly two weeks, taking longer than any of the three earlier spam updates it ran this...
Why Google Search Updates Cannot Be Judged During Early Rollout
Avoid costly site changes during a Google spam update by separating early ranking volatility from lasting losses and setting clear milestones for leadership.
AI In Regulated Paid Media: The Default Settings That Put Compliance At Risk
Understand how to address both ad platform and organizational AI concerns for paid media advertisers in regulated industries
Why Legacy PPC Account Structures Are Sabotaging Your Smart Bidding Strategy
Consolidate redundant PPC campaigns to give Smart Bidding stronger signals without erasing the business distinctions that keep your account profitable.
Google’s Search Antitrust Ruling: What Advertisers Should Check Next
Federal rulings in 2024 and 2025 examined how Google runs its advertising business.
How To Structure A Full-Funnel Ecommerce Account For Q4
Keep Google and Meta from exhausting your ecommerce budget on existing demand by funding prospecting and rebuilding customer exclusions before Q4.
ChatGPT Ad CTR Topped 1% In 4 Markets, Not In The U.S.: Report
A report using Similarweb panel data breaks down ChatGPT ad click-through rates by market and tracks how often the top ChatGPT advertisers changed.
CallRail Makes ChatGPT Ads Measurable For SMBs And Marketing Agencies
CallRail’s ChatGPT ads integration lets SMBs and agencies attribute calls, texts, and forms to campaigns, send conversion data to OpenAI, and compare performance across channels.
How To Build A Content Distribution System That Compounds
Keep content working long after launch with a distribution owner, a repeatable checklist, and a 90-day plan to earn backlinks and AI citations.
How We Build An SEO Content Roadmap For The AI Search Era (Step-By-Step)
A step-by-step process for building an SEO content roadmap that accounts for AI Overviews, from keyword gaps to a prioritized, citation-ready plan.
AI Workflows Outscored Human Translators In 4 Of 6 Content Types – China Benchmark Study
Stop evaluating “Chinese LLMs” as a category. A 774-output localization benchmark shows why model choice beats post-editing, and what to test yourself.
3 Steps To Win B2B Brand Consideration, Day Zero Decides The Shortlist
Buying groups arrive with vendors already chosen. AEO cannot fix a shortlist formed months earlier. Three steps to build brand consideration before research begins.
Does My Product Page Copy Still Matter If Agents Read Feeds And Schema? – Ask An SEO
Product page copy builds shopper trust and fills gaps in AI feeds, giving customers the details they need to buy.
MIT, Anthropic & OpenAI Sent The Same Warning, Get Your Evidence House In Order Now
Three AI warnings landed in five days. Nicholas Carr described the pattern in 2008, and it changes how you plan next quarter.
Ebook
State Of Search 2027: What To Stop, Measure & Fund
See where search leaders are moving their 2027 budgets and how SEO, GEO, and AEO teams are measuring AI visibility.
- Make the case for SEO investment with KPIs that show business value.
- Benchmark your results against experienced search professionals.
- Decide what to fund, measure, and stop chasing in your 2027 search strategy.
How To Scale AI Video Ads For Small Business Clients: One Storyline For TikTok, Reels & AI Search
By Pedro Cerdeira
Explore how to scale AI video ads with a single storyline for TikTok, Reels, and AI search to maximize impact.
YouTube To Cut Reach Of Channels Reposting Barely Changed Clips
By Matt G. Southern
YouTube is updating recommendations to favor original Shorts and reduce reach for channels that mainly re-upload others’ clips without significant changes.
Wikipedia, Podcasts & Reddit Now Drive AI Citations, Ask Your PR Team How They Did It
By Greg Jarboe
Your PR team’s Wikipedia, podcast, and Reddit expertise can help you build the third-party signals that support AI visibility.
YouTube Turns Ask YouTube AI Into A Product Discovery Surface
By Matt G. Southern
YouTube is adding shopping features to Ask YouTube, which may organize product review videos into a comparison table and answer questions on watch pages.
Reddit AI Search Picks Already-Popular Comments, Audit Finds
By Matt G. Southern
An audit of Reddit AI search found formal, highly upvoted comments were selected more often, while experiential language appeared less often.
YouTube Gives You Feedback On Shorts Before Publishing
By Matt G. Southern
YouTube is expanding Get Feedback, a tool that reviews a Shorts before publishing, to U.S. users