Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists
Google’s creator playbook proves creator campaigns lift branded search, but omits attribution windows, baselines, and controls.
Reddit Preserved The Part Of The Internet We Broke
Search referrals measure how people reach Reddit. They don’t measure why people go looking for it, and that gap is where the value sits.
YouTube Adds New Shorts Payout Rules To Partner Program Terms
YouTube announced Partner Program changes taking effect in 2027, including new Shorts earnings rules, activity checks, and a terms deadline.
Reddit Wants To Be The Destination, Not Just The Source Behind Search & AI
Reddit’s Q2 call laid out the daily destination strategy and the participation problem standing in its way. What marketers should do now.
Reddit CEO Intends To Show More Reviews And Recommendations
Reddit CEO Steve Huffman revealed intent to leverage the platform’s vast amount of evergreen content on recommendations and reviews.
Snapchat Clamps Down On AI-Generated Videos
Snap announced that it is removing wholly AI-generated videos from Snapchat’s Spotlight recommendations in favor of promoting authentic human-authored experiences.
X Live-Tweets Its Fight Against Chatbot Spam In Real-Time
X publicly documented its anti-chatbot campaign over 24 hours, showing how quickly AI-generated spam evolves and how X responds.
The AI Overviews YouTube Gap: The Platform Your Team Skipped For 20 Years
Stop measuring creator partnerships by view counts. The value shows up downstream, in traffic, AI citations, and conversions your dashboard isn’t tracking.
YouTube Explains What Can Stop A Channel Getting Paid
YouTube spelled out three kinds of content that can stop a channel from getting paid, and says it’s clarifying existing rules, not changing them.
AI Search Cites Reddit: 5 Proven Plays To Boost Multi-Location Visibility
Learn why Reddit is essential for AI citation strategies. Discover how it impacts search visibility and business recommendations.
Google Is Using Social Media Signals To Mask AI Search Click Loss
The new Search Console social tracking hides AI click loss and turns your verified profiles into free training data for Google’s models.
TikTok Targets AI-Generated Spam Accounts In High-Risk Topics
TikTok will test detection for accounts posting AI-generated spam in politics, financial advice, and medical content, and has joined C2PA’s steering committee.
YouTube Moves Ahead of Spotify As UK’s Top Podcast Service
YouTube edged past Spotify as the podcast service UK listeners use most, the first time it has led on record, according to new data.
Buying Reddit To Win AI Citations Is The New Link Farm
Bought Reddit citations will be filtered the way Penguin filtered bought links. The only strategy that compounds on the agentic web is being real.
The Content Framework That Worked In 2019 Is Now Working Against You
Why the best content frameworks become outdated and how to stay ahead by embracing new data instead of defending old models.
TikTok Shows 3x More AI Slop Than YouTube, Report Finds
In a fresh-account test, Kapwing found 59% of TikTok For You videos were AI slop, roughly three times the rate on YouTube.
YouTube Brings In-App Sharing & Messaging To The U.S.
YouTube is expanding in-app video sharing and messaging to eligible adults in more markets, reviving a version of its messaging feature removed in 2019.
YouTube Adds Auto-Detection For AI-Generated Content
YouTube is moving AI disclosure labels to more visible spots and adding automatic detection for undisclosed photorealistic AI content on videos.
Reddit CEO Says LLMs ‘Would Not Exist’ Without Reddit Data
Reddit CEO Steve Huffman calls user content “modern oil” for AI, discusses deals with Google and OpenAI, and outlines why some companies face lawsuits.
YouTube Brings Conversational Search And Gemini Omni To Creators
YouTube introduced Gemini Omni AI remixing and Ask YouTube conversational search, raising new questions around discovery, creator tools, and future measurement challenges.
Meta Doesn’t Know What Business It’s In & The Traffic Data Shows It
The traffic data doesn’t lie: Google at 111 billion monthly visits, Facebook at 10 billion. Here’s what Marketing Myopia says about that gap.
How To Turn Reddit Communities Into Sales And AI Search Visibility
Elevate your brand’s multi-channel AI visibility using Reddit. Discover strategies that drive trust and revenue for your business.
The Reddit Earnings Story Most Marketers Missed
Ad revenue headlines missed the real story from Reddit’s Q1 2026 earnings. The strategic shift for organic marketers runs much deeper than DAU numbers.
Google Tests ‘Ask YouTube’ Conversational Search Experiment
Google is testing “Ask YouTube,” a conversational search feature that returns AI summaries with cited videos. Available to US Premium users.
ChatGPT Often Retrieves But Rarely Cites Reddit Pages, Data Shows
New Ahrefs data shows Reddit pages appeared often in ChatGPT retrievals but rarely as visible citations.
Your Owned Content Is Losing To A Stranger’s Reddit Comment
AI recommendations increasingly rely on Reddit and community signals, reshaping how brands earn visibility, trust, and influence in the AI-driven discovery layer.
B2B Buyers Trust Peers Over AI Chatbots, Report Finds
A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value.
Reddit Marketing in 2026: What Changed & What Actually Works Now
Whether you’re actively using Reddit or still deciding if you should, your customers already made the choice. Buyer behaviors have shifted. Search traffic has declined....
YouTube’s AI Slop Problem And How Marketers Can Compete
“AI-generated slop” now accounts for 21% of Shorts shown to new users. Here’s what the data says about monetization, trust, and long-term organic strategy.
Gen Z Preference For TikTok Over Google Drops 50%, Data Shows
Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z’s TikTok-over-Google preference is dropping.