From Organic Search To AI Answers: How To Redesign SEO Content Workflows
As engines favor synthesized answers over blue links, marketing leaders must rethink how content is built, validated, and measured.
As engines favor synthesized answers over blue links, marketing leaders must rethink how content is built, validated, and measured.
Google’s John Mueller says he doesn’t expect a noticeable SEO impact from a 100MB video that loads in the background after page content and images.
SE Ranking analyzed 129,000 domains to identify the top 20 factors driving ChatGPT citations. Backlinks, traffic, and trust scores ranked highest.
Unlock the power of LinkedIn posts to generate more leads and close bigger deals. Discover effective founder-led marketing strategies.
A side-by-side review of ChatGPT, Gemini, and Claude based on real-world testing and the quality of their answers, recommendations, and usability.
AI search is overriding geographic signals, pushing global pages into local markets unless brands reinforce market-specific authority in ways LLMs can interpret.
Google’s John Mueller says he doesn’t expect a noticeable SEO impact from a 100MB video that loads in the background after page content and images.
SE Ranking analyzed 129,000 domains to identify the top 20 factors driving ChatGPT citations. Backlinks, traffic, and trust scores ranked highest.
OpenAI launched shopping research in ChatGPT, a tool that creates personalized buyer’s guides. Available to all logged-in users.
Seasonality adjustments during Black Friday and Cyber Monday often inflate costs and reduce ROAS. Here’s what Optmyzr’s three-year study reveals for PPC teams.
Google’s John Mueller pushes back on building LLM-only Markdown or JSON pages for LLMs, saying clean HTML and structured data should come first.
The EU’s Digital Omnibus proposal would relax parts of GDPR and the AI Act. Here’s what to watch.
Google’s John Mueller says he doesn’t expect a noticeable SEO impact from a 100MB video that loads in the background after page content and images.
AI search is overriding geographic signals, pushing global pages into local markets unless brands reinforce market-specific authority in ways LLMs can interpret.
Uncover the insights from the 2026 AI Search Benchmark report and see how your brand measures up in AI search performance.
AI assistants generate shifting realities for your brand, making consistency a probabilistic challenge across every new conversation timeline.
Ahrefs’ Patrick Stox joins Shelley Walsh to talk about the shifting search journey, the limits of LLM attribution, and the importance of brand consistency.
The EU’s Digital Omnibus proposal would relax parts of GDPR and the AI Act. Here’s what to watch.
Seasonality adjustments during Black Friday and Cyber Monday often inflate costs and reduce ROAS. Here’s what Optmyzr’s three-year study reveals for PPC teams.
An inside look at why Performance Max rewards marketers who prioritize data, creative strategy, and disciplined patience over granular controls and outdated PPC tactics.
This week in PPC covers major creative model updates, new reporting capabilities, and the voices reshaping how practitioners think about impact.
From forecasting to post-peak analysis, here’s how advanced PPC teams turn demand volatility into long-term growth.
AI has long driven PPC, yet success still depends on knowing where automation helps and where it hurts.
This week’s PPC Pulse highlights Google’s PMax expansion, Microsoft’s Clarity requirement, and rising scrutiny around AI Max results.
As engines favor synthesized answers over blue links, marketing leaders must rethink how content is built, validated, and measured.
A strategic guide to building a measurable growth loop that connects authentic founder voices to full-funnel results.
Learn how to design a content strategy that compounds over time by aligning unique advantages, realistic execution, and community connection.
Expert Mordy Oberstein shares insights on whether you need to rethink your content strategy for LLMs and enhance your SEO efforts and what to consider.
The latest John Lewis Christmas ad proves that emotion and data can coexist, using AI to validate the timeless power of heartfelt storytelling.
Unlock the secrets of AI content creation that actually gets cited. Learn how to enhance your visibility with unique AI-generated articles.
In this year's SEO Trends 2026, we've compiled expert advice and predictions on:
From Invisible to Influential: How Founder-Led Marketing Drives 3.7x Larger Deals
By Jenise Uehara
Unlock the power of LinkedIn posts to generate more leads and close bigger deals. Discover effective founder-led marketing strategies.
The Founder-Led Growth Loop: How To Amplify And Measure Executive Voice For Real ROI
By Purna Virji
A strategic guide to building a measurable growth loop that connects authentic founder voices to full-funnel results.
Pew: 84% Of Adults Use YouTube As Platform Growth Continues
By Matt G. Southern
Pew’s data shows YouTube and Facebook lead U.S. social media use, while TikTok, Instagram, WhatsApp and Reddit grow and newer platforms remain niche.
YouTube Debunks 24-48 Hour Upload Delay Recommendation
By Matt G. Southern
YouTube’s Rene Ritchie says the recommendation system relies on audience behavior that only begins once a video is public. Waiting 24–48 hours offers no benefit.
YouTube Separates Organic & Paid Metrics In Channel Analytics
By Matt G. Southern
YouTube now lets creators filter analytics metrics by organic versus paid traffic, ending confusion about how advertising affects channel performance.
Don’t Let Your Founder Burn Out: 4 Systems To Operationalize Thought Leadership
By Purna Virji
Create a sustainable founder-led content model that balances authenticity, efficiency, and long-term brand impact.