How Do You Track What Doesn’t Rank? Measuring Visibility in AI Search
Learn how to measure visibility in AI search and move beyond outdated ranking metrics with expert insights in this webinar.
Latest
Backlinks vs. Brand Mentions: How to Engineer Campaigns That Earn Links, Mentions & Citations
Learn how to build SEO campaigns that win links, brand mentions, and authority with proven digital PR strategies.
New Data Finds Gap Between Google Rankings And LLM Citations
A new report compares Google rankings with citations from ChatGPT, Gemini, and Perplexity, showing different overlap patterns.
Google’s Old Search Era Is Over – Here’s What 2026 SEO Will Really Look Like
This year’s SEO Trends ebook translates SEO expertise into the practical, high-impact strategic guidance marketers need for 2026.
Adobe To Acquire Semrush In $1.9 Billion Cash Deal
Adobe is buying Semrush in a $1.9 billion all-cash deal and adding the platform to Adobe Experience Cloud and its AI marketing stack.
Digital Equity Is Brand Equity: Don’t Lose Search Visibility In a Merger
Bill Hunt outlines how proactive digital integration prevents post-acquisition visibility loss and turns M&A into a driver of growth.
New Data Finds Gap Between Google Rankings And LLM Citations
A new report compares Google rankings with citations from ChatGPT, Gemini, and Perplexity, showing different overlap patterns.
Adobe To Acquire Semrush In $1.9 Billion Cash Deal
Adobe is buying Semrush in a $1.9 billion all-cash deal and adding the platform to Adobe Experience Cloud and its AI marketing stack.
Google Brings Gemini 3 To Search’s AI Mode
Google’s Gemini 3 Pro powers AI Mode with deeper reasoning, upgraded query fan-out, and new generative layouts.
Cloudflare Outage Triggers 5xx Spikes: What It Means For SEO
A Cloudflare outage is causing 5xx errors for many sites. Here’s how Google handles short server spikes and what to watch in SEO reports.
Google On Generic Top Level Domains For SEO
Google’s John Mueller answers question about the SEO value of a keyword-based generic Top Level Domain
Google Search Console Adds Custom Annotations To Reports
Google Search Console now lets you add custom annotations to performance charts, making it easier to track when changes or external events occurred.
How Do You Track What Doesn’t Rank? Measuring Visibility in AI Search
Learn how to measure visibility in AI search and move beyond outdated ranking metrics with expert insights in this webinar.
Backlinks vs. Brand Mentions: How to Engineer Campaigns That Earn Links, Mentions & Citations
Learn how to build SEO campaigns that win links, brand mentions, and authority with proven digital PR strategies.
Google’s Old Search Era Is Over – Here’s What 2026 SEO Will Really Look Like
This year’s SEO Trends ebook translates SEO expertise into the practical, high-impact strategic guidance marketers need for 2026.
Digital Equity Is Brand Equity: Don’t Lose Search Visibility In a Merger
Bill Hunt outlines how proactive digital integration prevents post-acquisition visibility loss and turns M&A into a driver of growth.
Selling AI Search Strategies To Leadership Is About Risk
AI search buy-in comes when it’s framed as a cost-effective way to prevent losing ground in the next discovery shift.
Cloudflare Outage Triggers 5xx Spikes: What It Means For SEO
A Cloudflare outage is causing 5xx errors for many sites. Here’s how Google handles short server spikes and what to watch in SEO reports.
Should Advertisers Be Worried About AI In PPC?
AI has long driven PPC, yet success still depends on knowing where automation helps and where it hurts.
PPC Pulse: PMax Expands, Clarity Now Mandatory & AI Max Data Debate
This week’s PPC Pulse highlights Google’s PMax expansion, Microsoft’s Clarity requirement, and rising scrutiny around AI Max results.
Google Sharpens Suspension Accuracy and Speeds Up Appeals for Advertisers
Google improves suspension accuracy and appeal turnaround times, reducing false positives and helping legitimate advertisers resolve issues faster with clearer policy enforcement.
Ask A PPC: How To Protect A Budget From Competitor-Branded Terms
Sustainable paid media strategy begins with defending your budget from competitor intent through data-led exclusions and ROAS-based control.
How To Evaluate Creative Performance in Meta Ads (and What To Test)
Understand which ad creatives move metrics in Meta, and how to keep engagement high across campaigns.
The Data Reveals: How AI Wins More Customers & Supercharges Your Business
Discover how to leverage AI for conversion rate optimization (CRO) to increase lead conversions and eliminate friction from your sales funnel.
B2B Content Marketing Has Changed: Principles Of Good Strategy
Learn how to design a content strategy that compounds over time by aligning unique advantages, realistic execution, and community connection.
Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs?
Expert Mordy Oberstein shares insights on whether you need to rethink your content strategy for LLMs and enhance your SEO efforts and what to consider.
‘Where Love Lives’: The John Lewis Christmas Winning Formula Returns
The latest John Lewis Christmas ad proves that emotion and data can coexist, using AI to validate the timeless power of heartfelt storytelling.
Why AI Content All Sounds the Same & How SEO Pros Can Fix It
Unlock the secrets of AI content creation that actually gets cited. Learn how to enhance your visibility with unique AI-generated articles.
Can You Use AI To Write For YMYL Sites? (Read The Evidence Before You Do)
Google’s YMYL standards reveal why AI-written health, finance, and legal content can’t match human expertise or credibility.
Don’t Let Your Founder Burn Out: 4 Systems To Operationalize Thought Leadership
Create a sustainable founder-led content model that balances authenticity, efficiency, and long-term brand impact.
NOVEMBER EBOOK HIGHLIGHT
SEO Trends 2026
In this year's SEO Trends 2026, we've compiled expert advice and predictions on:
- How to build SEO strategies that outlast algorithm turbulence
- Why AI content quality, not quantity, now determines ranking success
- The new rules for gaining visibility in a zero-click search environment
- How to create audience-first content that earns trust and conversions
YouTube Debunks 24-48 Hour Upload Delay Recommendation
By Matt G. Southern
YouTube’s Rene Ritchie says the recommendation system relies on audience behavior that only begins once a video is public. Waiting 24–48 hours offers no benefit.
YouTube Separates Organic & Paid Metrics In Channel Analytics
By Matt G. Southern
YouTube now lets creators filter analytics metrics by organic versus paid traffic, ending confusion about how advertising affects channel performance.
How Founders Are Turning Their LinkedIn Posts Into Larger Sales Deals [Webinar]
By Jenise Uehara
Unlock the power of LinkedIn posts to generate more leads and close bigger deals. Discover effective founder-led marketing strategies.
Don’t Let Your Founder Burn Out: 4 Systems To Operationalize Thought Leadership
By Purna Virji
Create a sustainable founder-led content model that balances authenticity, efficiency, and long-term brand impact.
YouTube Introduces ‘Ask Studio’ AI For Channel Analytics
By Matt G. Southern
YouTube launched Ask Studio, an AI assistant in YouTube Studio that analyzes channel data to surface comment insights, performance analysis, and content ideas.
Perplexity Responds To Reddit Lawsuit Over Data Access
By Matt G. Southern
Reddit sued Perplexity in over access to Reddit content. Perplexity says it summarizes posts with citations and does not train on them.