The New Structure Of AI Era SEO
When GenAI engines rank chunks instead of pages, your long-term visibility depends on how well you balance foundational SEO with new retrieval and trust signals.
Latest
How CMOs Should Prioritize SEO Budgets In 2026 Q1 And H1
CMOs must design 2026 SEO budgets that balance defensive stability with offensive growth across AI and GEO channels.
5 Reasons To Use The Internet Archive’s New WordPress Plugin
The Internet Archive’s new WordPress plugin provides an easy way to bring the Archive into the SEO workflow
Google Year In Search 2025: Gemini, DeepSeek Top Trending Lists
Google’s Year in Search shows AI tools led trending queries globally. Gemini ranked first worldwide, with DeepSeek appearing in both US and global lists.
7 SEO, Marketing, And Tech Predictions For 2026
Kevin Indig’s 2026 predictions reveal the end of AI dashboards, the rise of agentic SEO, and a web divided between bots and verified humans.
The Search Equity Gap: Quantifying Lost Organic Market Share (And Winning It Back)
Bill Hunt outlines how leading brands close the search equity gap by linking discoverability, governance, and measurable financial impact.
5 Reasons To Use The Internet Archive’s New WordPress Plugin
The Internet Archive’s new WordPress plugin provides an easy way to bring the Archive into the SEO workflow
Google Year In Search 2025: Gemini, DeepSeek Top Trending Lists
Google’s Year in Search shows AI tools led trending queries globally. Gemini ranked first worldwide, with DeepSeek appearing in both US and global lists.
YouTube Launches First Annual Recap Feature For All Users
YouTube launched its first annual Recap feature showing viewing stats, top channels, and personality types. North America first, global rollout this week.
OpenAI Declares ‘Code Red’ To Improve ChatGPT Amid Google Competition
OpenAI CEO Sam Altman has declared a “code red” to prioritize ChatGPT improvements, delaying advertising and AI agent initiatives as Google’s Gemini gains ground.
Google Connects AI Overviews To AI Mode On Mobile
Google is testing a mobile search flow that lets you move from AI Overviews into AI Mode without leaving the results page.
Google Reports Search Console Page Indexing Report Delays
Google announces delays in Search Console’s Page indexing report. The company confirms crawling, indexing, and ranking remain unaffected by the reporting issue.
The New Structure Of AI Era SEO
When GenAI engines rank chunks instead of pages, your long-term visibility depends on how well you balance foundational SEO with new retrieval and trust signals.
How CMOs Should Prioritize SEO Budgets In 2026 Q1 And H1
CMOs must design 2026 SEO budgets that balance defensive stability with offensive growth across AI and GEO channels.
5 Reasons To Use The Internet Archive’s New WordPress Plugin
The Internet Archive’s new WordPress plugin provides an easy way to bring the Archive into the SEO workflow
Google Year In Search 2025: Gemini, DeepSeek Top Trending Lists
Google’s Year in Search shows AI tools led trending queries globally. Gemini ranked first worldwide, with DeepSeek appearing in both US and global lists.
7 SEO, Marketing, And Tech Predictions For 2026
Kevin Indig’s 2026 predictions reveal the end of AI dashboards, the rise of agentic SEO, and a web divided between bots and verified humans.
The Search Equity Gap: Quantifying Lost Organic Market Share (And Winning It Back)
Bill Hunt outlines how leading brands close the search equity gap by linking discoverability, governance, and measurable financial impact.
How To Maximize Paid Ads Profitability With A Strategic Landing Page Audit
Turn your landing pages into revenue drivers that enhance conversion efficiency and campaign scalability.
Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue?
Choosing between pipeline and revenue focus defines how campaigns behave, how performance is judged, and how reliably PPC contributes to profit.
Paid Ad Scheduling Across Time Zones That Actually Works
Ad scheduling becomes a performance multiplier when campaigns align with regional time zones, local behavior, and data-driven delivery windows.
What Optmyzr’s Three-Year Study Reveals About Seasonality Adjustments During BFCM
Seasonality adjustments during Black Friday and Cyber Monday often inflate costs and reduce ROAS. Here’s what Optmyzr’s three-year study reveals for PPC teams.
The Behaviors And Mindset Of Marketers Who Win With Performance Max
An inside look at why Performance Max rewards marketers who prioritize data, creative strategy, and disciplined patience over granular controls and outdated PPC tactics.
PPC Pulse: Nano Banana Pro, Image Animation & The Top PPC Influencers
This week in PPC covers major creative model updates, new reporting capabilities, and the voices reshaping how practitioners think about impact.
Signal Vs. Noise: Predicting Future Impact Of Content Marketing
A strategic look at marketing measurement, bridging data, storytelling, and influence to turn performance reporting into organizational leverage.
From Organic Search To AI Answers: How To Redesign SEO Content Workflows
As engines favor synthesized answers over blue links, marketing leaders must rethink how content is built, validated, and measured.
The Founder-Led Growth Loop: How To Amplify And Measure Executive Voice For Real ROI
A strategic guide to building a measurable growth loop that connects authentic founder voices to full-funnel results.
B2B Content Marketing Has Changed: Principles Of Good Strategy
Learn how to design a content strategy that compounds over time by aligning unique advantages, realistic execution, and community connection.
Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs?
Expert Mordy Oberstein shares insights on whether you need to rethink your content strategy for LLMs and enhance your SEO efforts and what to consider.
‘Where Love Lives’: The John Lewis Christmas Winning Formula Returns
The latest John Lewis Christmas ad proves that emotion and data can coexist, using AI to validate the timeless power of heartfelt storytelling.
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DECEMBER EBOOK HIGHLIGHT
SEO Trends 2026
In this year's SEO Trends 2026, we've compiled expert advice and predictions on:
- How to build SEO strategies that outlast algorithm turbulence
- Why AI content quality, not quantity, now determines ranking success
- The new rules for gaining visibility in a zero-click search environment
- How to create audience-first content that earns trust and conversions
YouTube Launches First Annual Recap Feature For All Users
By Matt G. Southern
YouTube launched its first annual Recap feature showing viewing stats, top channels, and personality types. North America first, global rollout this week.
From Invisible to Influential: How Founder-Led Marketing Drives 3.7x Larger Deals
By Jenise Uehara
Unlock the power of LinkedIn posts to generate more leads and close bigger deals. Discover effective founder-led marketing strategies.
The Founder-Led Growth Loop: How To Amplify And Measure Executive Voice For Real ROI
By Purna Virji
A strategic guide to building a measurable growth loop that connects authentic founder voices to full-funnel results.
Pew: 84% Of Adults Use YouTube As Platform Growth Continues
By Matt G. Southern
Pew’s data shows YouTube and Facebook lead U.S. social media use, while TikTok, Instagram, WhatsApp and Reddit grow and newer platforms remain niche.
YouTube Debunks 24-48 Hour Upload Delay Recommendation
By Matt G. Southern
YouTube’s Rene Ritchie says the recommendation system relies on audience behavior that only begins once a video is public. Waiting 24–48 hours offers no benefit.
YouTube Separates Organic & Paid Metrics In Channel Analytics
By Matt G. Southern
YouTube now lets creators filter analytics metrics by organic versus paid traffic, ending confusion about how advertising affects channel performance.