Beyond Just the Stars: Proven AI, Trust & Review Tactics That Boost Google Visibility
Discover proven AI + review tactics that boost Google visibility, rankings & ROI. Join our free webinar to turn reviews into measurable SEO success.
Latest
Google Sharpens Suspension Accuracy and Speeds Up Appeals for Advertisers
Google improves suspension accuracy and appeal turnaround times, reducing false positives and helping legitimate advertisers resolve issues faster with clearer policy enforcement.
Google Reminds Websites To Use One Review Target
Google updated its review snippet documentation to clarify that each review or rating in structured data should point to one clear target, reducing ambiguity.
The Quid Pro No Method Of Link Building
When a publisher demands money for a link, Quid Pro No helps you turn the solicitation into a safer, higher-value outcome.
llms.txt: The Web’s Next Great Idea, Or Its Next Spam Magnet
The llms.txt proposal aims to guide AI systems through web content, but without governance or verification, it risks repeating old SEO trust failures.
Google Defends Parasite SEO Crackdown As EU Opens Investigation
Google responds to EU investigation into its site reputation abuse policy, defending enforcement against parasite SEO as essential for protecting search quality.
Google Sharpens Suspension Accuracy and Speeds Up Appeals for Advertisers
Google improves suspension accuracy and appeal turnaround times, reducing false positives and helping legitimate advertisers resolve issues faster with clearer policy enforcement.
Google Reminds Websites To Use One Review Target
Google updated its review snippet documentation to clarify that each review or rating in structured data should point to one clear target, reducing ambiguity.
The Quid Pro No Method Of Link Building
When a publisher demands money for a link, Quid Pro No helps you turn the solicitation into a safer, higher-value outcome.
Google Defends Parasite SEO Crackdown As EU Opens Investigation
Google responds to EU investigation into its site reputation abuse policy, defending enforcement against parasite SEO as essential for protecting search quality.
Google Adds AI Shopping Tools Across Search, Gemini
Google is rolling out AI shopping updates across Search and Gemini, including conversational queries, agentic checkout, and AI-powered local business calling.
Lazy Link Building Strategies That Work
How to build high quality links with very little effort. You might as well try them.
Beyond Just the Stars: Proven AI, Trust & Review Tactics That Boost Google Visibility
Discover proven AI + review tactics that boost Google visibility, rankings & ROI. Join our free webinar to turn reviews into measurable SEO success.
Google Reminds Websites To Use One Review Target
Google updated its review snippet documentation to clarify that each review or rating in structured data should point to one clear target, reducing ambiguity.
The Quid Pro No Method Of Link Building
When a publisher demands money for a link, Quid Pro No helps you turn the solicitation into a safer, higher-value outcome.
llms.txt: The Web’s Next Great Idea, Or Its Next Spam Magnet
The llms.txt proposal aims to guide AI systems through web content, but without governance or verification, it risks repeating old SEO trust failures.
Google Defends Parasite SEO Crackdown As EU Opens Investigation
Google responds to EU investigation into its site reputation abuse policy, defending enforcement against parasite SEO as essential for protecting search quality.
Google Adds AI Shopping Tools Across Search, Gemini
Google is rolling out AI shopping updates across Search and Gemini, including conversational queries, agentic checkout, and AI-powered local business calling.
Google Sharpens Suspension Accuracy and Speeds Up Appeals for Advertisers
Google improves suspension accuracy and appeal turnaround times, reducing false positives and helping legitimate advertisers resolve issues faster with clearer policy enforcement.
Ask A PPC: How To Protect A Budget From Competitor-Branded Terms
Sustainable paid media strategy begins with defending your budget from competitor intent through data-led exclusions and ROAS-based control.
How To Evaluate Creative Performance in Meta Ads (and What To Test)
Understand which ad creatives move metrics in Meta, and how to keep engagement high across campaigns.
The Data Reveals: How AI Wins More Customers & Supercharges Your Business
Discover how to leverage AI for conversion rate optimization (CRO) to increase lead conversions and eliminate friction from your sales funnel.
Meta Projected $16B From Scam Ads, Internal Docs Show
Meta’s internal documents indicate the company projected $16 billion in revenue from ads for scams and banned goods, creating competition for legitimate advertisers.
‘Where Love Lives’: The John Lewis Christmas Winning Formula Returns
The latest John Lewis Christmas ad proves that emotion and data can coexist, using AI to validate the timeless power of heartfelt storytelling.
Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs?
Expert Mordy Oberstein shares insights on whether you need to rethink your content strategy for LLMs and enhance your SEO efforts and what to consider.
‘Where Love Lives’: The John Lewis Christmas Winning Formula Returns
The latest John Lewis Christmas ad proves that emotion and data can coexist, using AI to validate the timeless power of heartfelt storytelling.
Why AI Content All Sounds the Same & How SEO Pros Can Fix It
Unlock the secrets of AI content creation that actually gets cited. Learn how to enhance your visibility with unique AI-generated articles.
Can You Use AI To Write For YMYL Sites? (Read The Evidence Before You Do)
Google’s YMYL standards reveal why AI-written health, finance, and legal content can’t match human expertise or credibility.
Don’t Let Your Founder Burn Out: 4 Systems To Operationalize Thought Leadership
Create a sustainable founder-led content model that balances authenticity, efficiency, and long-term brand impact.
AI Is Breaking The Economics Of Content
The decline of Wikipedia’s search visibility highlights a fundamental shift in content value driven by AI and changing user behavior.
NOVEMBER EBOOK HIGHLIGHT
PPC Trends 2026
With strategies from 6 leading PPC professionals, this year’s edition will help you tackle the challenges of automation, privacy, and generative AI, and give you the tools to stay competitive in 2026.
You’ll get insights into:
- Practical uses (and limitations) of AI tools in paid media campaign management.
- Maintaining control as platforms shift into black-box, AI-first campaign types.
- Durable measurement approaches amid privacy shifts and third-party cookie deprecation.
- Generative AI’s impact on ad creative and testing.
YouTube Debunks 24-48 Hour Upload Delay Recommendation
By Matt G. Southern
YouTube’s Rene Ritchie says the recommendation system relies on audience behavior that only begins once a video is public. Waiting 24–48 hours offers no benefit.
YouTube Separates Organic & Paid Metrics In Channel Analytics
By Matt G. Southern
YouTube now lets creators filter analytics metrics by organic versus paid traffic, ending confusion about how advertising affects channel performance.
How Founders Are Turning Their LinkedIn Posts Into Larger Sales Deals [Webinar]
By Jenise Uehara
Unlock the power of LinkedIn posts to generate more leads and close bigger deals. Discover effective founder-led marketing strategies.
Don’t Let Your Founder Burn Out: 4 Systems To Operationalize Thought Leadership
By Purna Virji
Create a sustainable founder-led content model that balances authenticity, efficiency, and long-term brand impact.
YouTube Introduces ‘Ask Studio’ AI For Channel Analytics
By Matt G. Southern
YouTube launched Ask Studio, an AI assistant in YouTube Studio that analyzes channel data to surface comment insights, performance analysis, and content ideas.
Perplexity Responds To Reddit Lawsuit Over Data Access
By Matt G. Southern
Reddit sued Perplexity in over access to Reddit content. Perplexity says it summarizes posts with citations and does not train on them.