Pew: 84% Of Adults Use YouTube As Platform Growth Continues
Pew’s data shows YouTube and Facebook lead U.S. social media use, while TikTok, Instagram, WhatsApp and Reddit grow and newer platforms remain niche.
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Google CTR Trends In Q3: Branded Clicks Fan Out, Longer Queries Hold
Advanced Web Ranking’s Q3 2025 CTR report shows branded desktop clicks spreading across more results, while commercial and local SERPs keep tightening.
SEO Pulse: Gemini 3 Arrives & Adobe Buys Semrush
This week’s SEO Pulse examines the updates influencing how brands monitor demand, attribute growth, and navigate evolving AI-driven SERP experiences.
PPC Pulse: Nano Banana Pro, Image Animation & The Top PPC Influencers
This week in PPC covers major creative model updates, new reporting capabilities, and the voices reshaping how practitioners think about impact.
WordPress SEO Checklist: Get Ready For (Site) Launch
Learn the WordPress SEO fundamentals that separate high-performing sites from those buried in search results.
LLMs.txt Shows No Clear Effect On AI Citations, Based On 300k Domains
An analysis of 300k domains found LLMs.txt file adoption is low and has no measurable link to AI citation frequency.
Pew: 84% Of Adults Use YouTube As Platform Growth Continues
Pew’s data shows YouTube and Facebook lead U.S. social media use, while TikTok, Instagram, WhatsApp and Reddit grow and newer platforms remain niche.
Google CTR Trends In Q3: Branded Clicks Fan Out, Longer Queries Hold
Advanced Web Ranking’s Q3 2025 CTR report shows branded desktop clicks spreading across more results, while commercial and local SERPs keep tightening.
LLMs.txt Shows No Clear Effect On AI Citations, Based On 300k Domains
An analysis of 300k domains found LLMs.txt file adoption is low and has no measurable link to AI citation frequency.
SEO Community Reacts To Adobe’s Semrush Acquisition
Adobe’s purchase of Semrush signals the growing importance of SEO platforms as digital marketing struggles with AI-driven uncertainty.
New Data Finds Gap Between Google Rankings And LLM Citations
A new report compares Google rankings with citations from ChatGPT, Gemini, and Perplexity, showing different overlap patterns.
Adobe To Acquire Semrush In $1.9 Billion Cash Deal
Adobe is buying Semrush in a $1.9 billion all-cash deal and adding the platform to Adobe Experience Cloud and its AI marketing stack.
Google CTR Trends In Q3: Branded Clicks Fan Out, Longer Queries Hold
Advanced Web Ranking’s Q3 2025 CTR report shows branded desktop clicks spreading across more results, while commercial and local SERPs keep tightening.
SEO Pulse: Gemini 3 Arrives & Adobe Buys Semrush
This week’s SEO Pulse examines the updates influencing how brands monitor demand, attribute growth, and navigate evolving AI-driven SERP experiences.
The Role Of Brand Authority And E-E-A-T In The AI Search Era
Trust and proven expertise are quickly becoming the signals AI systems rely on when choosing which brands to surface.
How Do You Track What Doesn’t Rank? Measuring Visibility in AI Search
Learn how to measure visibility in AI search and move beyond outdated ranking metrics with expert insights in this webinar.
Backlinks vs. Brand Mentions: How to Engineer Campaigns That Earn Links, Mentions & Citations
Learn how to build SEO campaigns that win links, brand mentions, and authority with proven digital PR strategies.
SEO Community Reacts To Adobe’s Semrush Acquisition
Adobe’s purchase of Semrush signals the growing importance of SEO platforms as digital marketing struggles with AI-driven uncertainty.
PPC Pulse: Nano Banana Pro, Image Animation & The Top PPC Influencers
This week in PPC covers major creative model updates, new reporting capabilities, and the voices reshaping how practitioners think about impact.
How To Manage Demand Fluctuation During Key Ecommerce Shopping Seasons
From forecasting to post-peak analysis, here’s how advanced PPC teams turn demand volatility into long-term growth.
Should Advertisers Be Worried About AI In PPC?
AI has long driven PPC, yet success still depends on knowing where automation helps and where it hurts.
PPC Pulse: PMax Expands, Clarity Now Mandatory & AI Max Data Debate
This week’s PPC Pulse highlights Google’s PMax expansion, Microsoft’s Clarity requirement, and rising scrutiny around AI Max results.
Google Sharpens Suspension Accuracy and Speeds Up Appeals for Advertisers
Google improves suspension accuracy and appeal turnaround times, reducing false positives and helping legitimate advertisers resolve issues faster with clearer policy enforcement.
Ask A PPC: How To Protect A Budget From Competitor-Branded Terms
Sustainable paid media strategy begins with defending your budget from competitor intent through data-led exclusions and ROAS-based control.
B2B Content Marketing Has Changed: Principles Of Good Strategy
Learn how to design a content strategy that compounds over time by aligning unique advantages, realistic execution, and community connection.
Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs?
Expert Mordy Oberstein shares insights on whether you need to rethink your content strategy for LLMs and enhance your SEO efforts and what to consider.
‘Where Love Lives’: The John Lewis Christmas Winning Formula Returns
The latest John Lewis Christmas ad proves that emotion and data can coexist, using AI to validate the timeless power of heartfelt storytelling.
Why AI Content All Sounds the Same & How SEO Pros Can Fix It
Unlock the secrets of AI content creation that actually gets cited. Learn how to enhance your visibility with unique AI-generated articles.
Can You Use AI To Write For YMYL Sites? (Read The Evidence Before You Do)
Google’s YMYL standards reveal why AI-written health, finance, and legal content can’t match human expertise or credibility.
Don’t Let Your Founder Burn Out: 4 Systems To Operationalize Thought Leadership
Create a sustainable founder-led content model that balances authenticity, efficiency, and long-term brand impact.
NOVEMBER EBOOK HIGHLIGHT
SEO Trends 2026
In this year's SEO Trends 2026, we've compiled expert advice and predictions on:
- How to build SEO strategies that outlast algorithm turbulence
- Why AI content quality, not quantity, now determines ranking success
- The new rules for gaining visibility in a zero-click search environment
- How to create audience-first content that earns trust and conversions
Pew: 84% Of Adults Use YouTube As Platform Growth Continues
By Matt G. Southern
Pew’s data shows YouTube and Facebook lead U.S. social media use, while TikTok, Instagram, WhatsApp and Reddit grow and newer platforms remain niche.
YouTube Debunks 24-48 Hour Upload Delay Recommendation
By Matt G. Southern
YouTube’s Rene Ritchie says the recommendation system relies on audience behavior that only begins once a video is public. Waiting 24–48 hours offers no benefit.
YouTube Separates Organic & Paid Metrics In Channel Analytics
By Matt G. Southern
YouTube now lets creators filter analytics metrics by organic versus paid traffic, ending confusion about how advertising affects channel performance.
Don’t Let Your Founder Burn Out: 4 Systems To Operationalize Thought Leadership
By Purna Virji
Create a sustainable founder-led content model that balances authenticity, efficiency, and long-term brand impact.
YouTube Introduces ‘Ask Studio’ AI For Channel Analytics
By Matt G. Southern
YouTube launched Ask Studio, an AI assistant in YouTube Studio that analyzes channel data to surface comment insights, performance analysis, and content ideas.
Perplexity Responds To Reddit Lawsuit Over Data Access
By Matt G. Southern
Reddit sued Perplexity in over access to Reddit content. Perplexity says it summarizes posts with citations and does not train on them.