Google Webmaster Tools Now Tracks Indexed URLs For Specific Sections Of Your Website, Including HTTPS
Google announced today on their Webmaster Central blog that Webmaster Tools’ Index Status feature will now offer more precise data for different site variations. Google...
LinkedIn Launches New Tools: Measure Your Content Marketing Score and Discover Trending Content
LinkedIn announced the launch two new tools last week to assist businesses in their content marketing efforts: Content Marketing Score and Trending Content. LinkedIn’s announcement...
Is Your Social Media Content Quality-Controlled?
If a tree falls in the forest and there is no one around to hear it, does it make a sound? To put it another...
3 More Advanced Backlink Strategies Instead of Guest Blogging
Link building is about great content and finding ways to get the word out about it so that people can find it. The important thing...
Apple Applies For “Transparent Texting” Patent, Allowing Users To Safely Text And Walk
A recently published patent was discovered this week by AppleInsider that would make it safer for iPhone users to text and walk. The patent, applied for...
Tips for Making Great User Content: An #Interview with Jonah Stein
Google tells us all the time to “make great content for users,” but according to Jonah Stein from ItsTheROI, that’s an incomplete statement. Of course...
Google Expands OneBox Answers, Now Able To Solve Math Questions
Google expanded their OneBox answers this month with the added ability to solve math problems. The announcement was made earlier this month, but it kind...
AdWords Keyword Diagnosis Report: Diagnosis Statuses Decoded
AdWords provides a keyword diagnosis tool inside the user interface that few people know about, and even those who do use the tool may be...
Are Influencer Groups Set to Dominate Marketing?
It’s no secret that the modern consumer enters the digital and purchasing realm blind to ads and self-promotional companies. As we notice a lack of...
Airbnb SEO Meetup Recap: Google Data Strategies and the Future of Search
Airbnb recently hosted their SEO Meetup in San Francisco, where we were able to meet a number of interesting people and discuss the current state of...
Social Media Versus Social Networking as a Content Marketing Strategy
Content marketing and social network marketing are not the same thing. Content marketing is creating solid, high-integrity content that attracts prospective business opportunities. Social network...
Twitter Adds Photo Tagging And Collages To iOS And Android Apps
Twitter announced they will be adding two new features to their iOS and Android apps to make photos “more social.” Taking a page from Facebook,...
Matt Cutts Explains How To Tell Google Multiple Domains Are Related
Matt Cutts, Google’s head of search spam, answers a question about linking domains together in his latest Webmaster Help video where a user writes in...
Facebook Allows Advertisers To Find Similar Customers With Expansion To Lookalike Audiences
Yesterday Facebook announced an expansion to their lookalike audiences capabilities that will help advertisers find more customers who are similar to their existing ones. Facebook...
Google Teams Up With Makers Of Ray-Ban And Oakley To Add Style To Google Glass
Google announced this week they will be teaming up with Luxottica, makers of designer eye glass frames like Ray-Ban and Oakley, to bring some style to Google...
Airbnb SEO Meetup #Interview: Negative SEO and Its Impact on Google Search Results
Over the years we’ve seen a lot of different SEO tactics resulting from Google’s constant and unwavering algorithm updates. From link building to guest blogging,...
7 Ways to Identify Long Tail Keywords on Google AdWords
PPC advertisers are constantly looking for long tail keywords because they are more likely to generate quality clicks at a lower CPC than more general...
Facebook To Acquire Virtual Reality Headset Maker, Oculus, For $2 Billion In Cash and Stock
Facebook announced today the company has reached a “definitive agreement” to acquire Oculus VR, Inc. for a total of approximately $2 billion, which includes $400 million...
Google Granted A US Patent For Panda Algorithm
Three years after Google rolled out the first version of its Panda algorithm, Google has been granted a patent for it by the US Patent...
Twitter Experimenting With New Feature To Show How Many People Viewed Your Tweets
Twitter is reportedly experimenting with a new feature (see this link for a screenshot) that would show users how many people viewed their individual tweets. The view...
Glimpse: The Next Wave of Ephemeral Photo Apps Are Focusing on Privacy [SXSWi Interview]
If we’ve learned anything from Snapchat, it’s this—people love sharing photos, and will stop at nothing (including personal privacy) to do so. With the hype...
How Many Ways Can You Optimize a Google Display Campaign?
As a paid search marketer, I’ve spent the majority of my career managing search campaigns—focusing my time on keywords, ad copy, account structure, bids, match...
Larry Page Discusses The Future Of Google At #TED 2014
Larry Page, co-founder and CEO of Google, sat down with Charlie Rose last week at TED 2014 to give an in depth interview about what...
Matt Cutts Explains How You Can Tell If Your Website Has Been Hit By A Particular Algorithm
Matt Cutts, Google’s head of search spam, answered a question about Google penalties in his latest Webmaster Help video where a user writes in to...
SEO 101: Google Keyword Planner, A Content Marketer’s Secret Weapon
Search engine marketers are more than familiar with the Google Keyword Planner, one of the newer elements to Google AdWords. But if you’re a content...
Contrast in Web Visuals: Why You Looked at This Title First
Web design is fundamentally about visual communication. The most effective designers can keep their viewers’ attention long enough to communicate a message. Companies have been...
The Many Uses of Backlink Analysis
Conducting a backlink analysis is the foundation of any link building campaign. There is so much information to be gained and a wide variety of...
How to Get More Twitter Followers for Your Brand with Content Marketing
Content marketing and social media are integral to any successful blogger or publisher’s revenue-generating strategies. But how can you be sure that you are taking...
Google Dispels Top 10 “Myths” Associated With Google Glass
Google took to the Google+ page of Google Glass yesterday in an attempt to dispel the top 10 “myths” associated with the product. They claim...
The 10 Best Ways to Land a Social Media Internship
It doesn’t really matter what industry you are trying to enter — internships are an essential way to get valuable hands-on experience in your potential...