Google Teams Up With Makers Of Ray-Ban And Oakley To Add Style To Google Glass

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Google announced this week they will be teaming up with Luxottica, makers of designer eye glass frames like Ray-Ban and Oakley, to bring some style to Google Glass.

Google sees Glass as the “next chapter” in the storied history of eyewear: “Light, simple and modular, Glass introduces new functionality as your glasses get smarter – but bringing your own style to Glass is just as important.”

Google Glass has been criticized as looking too nerdy to go mainstream. To combat this criticism, and to offer a better solution to those who wear prescription glasses, Google launched the Titanium Collection of Google Glass earlier this year. With the Luxottica partnership, Google continues to ramp up their efforts to make their device resemble glasses people actually wear.

While Google intends to continue offering the Titanium collection, it appears Google wants to give their “Glass Explorers” even more options by putting frame design into the capable hand of Luxottica.

Luxottica understands how to build, distribute and sell great products that their clients and consumers love – something we care deeply about at Glass, too. They’ll bring design and manufacturing expertise to the mix, and, together, we’ll bring even more Glass style choices to our Explorers.

If you can’t wait to get your hands on a Lucottica-designed version of Google Glass, unfortunately there are no timelines set for when they may be released.

There are few details available at this point, but here’s an idea of what a more stylish version of Google Glass looks like compared to the original prototype:

Would you be more inclined to wear Google Glass if it was made to look like your favorite pair of designer frames? As a Ray-Ban wearer myself I find this very intriguing. Let me know how you feel about it in the comments section.

Matt Southern

Matt Southern

Lead News Writer
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides.
Matt Southern
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  • Ryan Geftman-Gold

    I have been interested in the space for a while and have thought for a while that Luxottica was one of the companies that could make AR truly happen — probably the most important piece of the puzzle. Others include Essilor, the largest eyeglass lens manufacturer in the world, and companies such as Bausch & Lomb, Novartis, CooperVision and J&J that are among the largest contact lens manufacturers in the world.

  • mylakshya

    Great to know that Google is working with designers like like Ray-Ban and Oakley to improve the design of Google glass. Thanks for the sharing.

  • Nguyễn Phương Thành (@npthanh1910)

    I’m still looking forward to the era of invention “Google Glass”. It’s good to know that Google is pushing the design and manufacture of this equipment.

  • Bruno Mateus

    I strongly believe they’re heading in the right direction. That being said, it needs to be more… insivible.

    It’s currently too much visible. It still feels you’re behind a gadget. Maybe they could use some technology similar to samsung’s transparent smart window ( It’s flat, doesn’t need projecting, and its invisible from the outside.

    The bottom line is: disguise your device! It’s almost rude when someones wearing them near others. When people feel you’re not there with them, they think you’re doing something else and not paying atention to them. The reality is that they’re right. And that just can’t happen, if this is to become a social technology.