The Search Engine Sandbox | Does it Really Exist?
I admit that I didn’t know this technical term existed till somewhat recently. The Sandbox. That’s what it’s called. The...
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5 Ways to Tell if Your Content Marketer is on The Up And Up
Not all SEOs are shysters. Too many, however, are. Not all content marketers are shady either. Still, too many are....
What Can Be Better Than Backlinks? I Can Think of Two Things I’d Rather Have
Many people think the more backlinks the better, and that is simply not true. If it were a matter of...
The New Definition of Search Engine Optimization
I wish I had a nickel for every person who has come to me and said, “I paid someone X...
4 Reasons Why Social Network Marketing is a Bad Content Strategy
Social network marketing is a poor strategy if your aim is new business, solid leads, and good traffic that converts....
Social Media Versus Social Networking as a Content Marketing Strategy
Content marketing and social network marketing are not the same thing. Content marketing is creating solid, high-integrity content that attracts...
Quantity versus Quality, Must I Choose Sides in My Content Marketing Strategy?
One of the biggest objections I encounter to the content marketing strategy of updating a site multiple times daily is...
Which is Better For Content Marketing: Long-Form or Short, Regular Posts?
There seems to be some confusion over which is a better content marketing strategy: Long, deep well-researched articles or short,...
Case Study: How Long Does It Take to See Organic Search Results?
One of the first things all new and prospective clients want to know is how long it take for a...
In a Nutshell: What is The Difference Between Online, Inbound, Social Media, and Content Marketing?
There might be some confusion as to what the differences are between online, inbound, social media, and content marketing. Let me...
Hard Proof That Content Marketing Works—A Professional Speaker Case Study
At the end of the day, what we (and our clients) really want is for the phone to ring, the...
4 Steps to Beat Any Niche Website at Content Marketing
My clients ask the same thing your clients ask, “How can I be number one in the rankings?” I know...