Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
How to Optimize for Next-Level Image Search
Google Lens and Pinterest Lens are merging AI and real-world visual search. Here’s what you can do to prepare.
9 Social Media Stories You Might Have Missed in May
Here are last month’s social media updates along with tips to take your social media strategy to the next level.
How to Get More Value Out of Your Video Marketing
The options to use video to boost your business abound. Here are ways to integrate video into your marketing plans.
Everything You Need to Know About Facebook Ad Relevance Score
Here’s everything you need to know about the Facebook Ad Relevance Score and improve your score for better performance.
Google’s AMP (Accelerated Mobile Pages) Gains Support From Facebook
Facebook is rolling out support for AMP as part of its open source Instant Articles software development kit. The company’s new SDK will have an...
How You Can Rise Above the Social Media Noise
Several brands have learned to engage communities and drive business through social networks. Here’s how you can, too.
10 Simple Ideas to Improve Your Tired Facebook Ad Copy
Stop using the same old ad copy. Use these 10 ideas for ad copy that stands out from the crowd!
4 Instagram Marketing Ideas for Higher Engagement & More Followers
These Instagram marketing ideas will help your feed look better, drive better engagement, and grow your followers.
11 Social Media Updates You Might Have Missed
Here are all the latest exciting social media updates you need to know from April 2017.
Facebook Tests Showing More Related Articles
Facebook is running a test that shows you related stories before you click on an article in your News Feed.
New: LinkedIn Launches Matched Audiences
LinkedIn Matched Audiences gives advertisers three new targeting tools: website retargeting, account targeting, and contact targeting.
YouTube Allows Live Streaming for Channels with 1,000 Subscribers
YouTube has significantly reduced the threshold that must be met for users to initiate live streams from their YouTube channels.
Facebook Makes 5 Changes To Video Metrics
Facebook is adding a couple new video metrics to Page Insights and changing the way others are measured.
How To Use Facebook Reactions To Create Brand Affinity
Here are some practical tips to help you get the most out of Reactions and increase brand affinity.
10 Important Social Media Updates You May Have Missed
What’s the latest in the social media world? Here are 10 social media updates marketers need to know.
New Facebook Instant Articles CTAs: Page Likes & Email Sign-Ups
People who read your Facebook Instant Articles can now Like your page or sign up for your email newsletter.
YouTube Channels With Under 10K Views Can No Longer Display Ads
Google is ramping up its efforts to ensure ads do not appear alongside questionable YouTube videos.
New: LinkedIn Launches Lead Gen Forms
LinkedIn has launched Lead Gen Forms. This new feature in Sponsored Content campaigns removes a huge barrier on mobile devices: filling out forms.
Twitter Unveils a New Look for Replies
Whenever you reply to an individual or a group of Twitter users, the user names of those people won’t subtract from your tweet’s 140 character...
Twitter to Offer Paid Version of Tweetdeck?
Twitter is considering offering a paid version of Tweetdeck. The premium version would be geared toward marketers, brands, and other power users.
YouTube Videos Losing to Facebook Native Videos
A new study finds that brands use Facebook native videos 3x more often than YouTube videos. Facebook native videos also get much higher engagement.
10 Effective Ways to Increase Your Facebook Page Fans
The more Facebook Likes, the better social signal you will provide to your customers, prospective customers, and also industry associates. Here’s how to garner more...
YouTube Discontinues Annotations Editor
The YouTube Annotations Editor is being discontinued. As of May 2 you will no longer be able to add new annotations or edit existing annotations.
How to Leverage Pinterest’s Expanded Search Ads
Pinterest recently began rolling out Search Ads. It goes without saying that Google has had a multitude of success with search advertising, and now the...
3 Tips for a Strong Social and Community Team
Every company needs to be concerned about how they appear on social media channels. To start, you need to have a planned-out strategy for brand...
LinkedIn Adds 6 New Profile Picture Filters
New photo editing tools are now available in LinkedIn’s mobile app. You can now edit and apply filters to improve the look of your profile...
The 7 Spiritual Laws of Social Media Success
Master the 7 spiritual laws of social media success and grow your brand by adding purpose, potential, and giving. Lisa Buyer shares easy and actionable...
22 Tips to Gain More Followers on Twitter
If you’re ready to start taking your Twitter presence seriously, put on your hard hat and gloves. It’s time to get down to business!
Last Month in Social Media: Updates from February 2017
February was a relatively mellow month in the social media world. Facebook only had a few, while smaller players like Pinterest and YouTube had several...
Google Releases Uptime, an App for Watching YouTube Videos With Others
Uptime, a collaborative YouTube viewing app developed by Google’s Area 120 incubator, has been released for iOS.