Heidi Besik is a Group Product Marketing Manager for Adobe Analytics within Adobe Experience Cloud. Her primary area of focus within the analytics space is in driving successful go-to-market and growth strategies for emerging channels including mobile, voice assistant and connected car analytics. Prior to joining Adobe, she was Director of B2B Marketing at Klout and did Product Marketing at Yammer, both start-ups with successful exits. When Heidi isn’t working, she enjoys traveling, pilates and downhill skiing.