Director of SEO at Hero Digital
VIP Contributor
Director of SEO at Hero Digital


Sam Hollingsworth is a native New Yorker currently leading SEO efforts for the global agency Hero Digital. With a background in general SEO, content strategy, social media, and client services, when Sam's not hard at work at the agency, he can be found at one of the many thoroughbred race tracks across the country (soon to go international), enjoying the great outdoors, and hanging with his son.

Favorite Tools

SEMRush, MOZ, Alexa, Searchmetrics, Ahrefs, Spyfu, DeepCrawl, Raven Tools, Yoast,, OnCrawl, Botify, seoClarity, Serpstat, BrightLocal, Google Analytics, Majestic, UberSuggest, Wordstream, Google Keywords Planner, BuzzStream, Contently, Medium, Scribe,, Buffer, BuzzSumo, Canva, Digg Digg, Hootsuite, Slideshare, Sprout Social, TweetDeck, Mailchimp, Asana, Google docs, Trello, Evernote