Sam Hollingsworth is a native New Yorker currently leading SEO efforts for the global agency Hero Digital. With a background in general SEO, content strategy, social media, and client services, when Sam’s not hard at work at the agency, he can be found at one of the many thoroughbred race tracks across the country (soon to go international), enjoying the great outdoors, and hanging with his son.
Creating a Google Business Profile is the first step to local search success. This guide will take you through how to optimize your GBP completely.
Here are some of the most iconic jingles and slogans that have succeeded over the last three decades because of the high-quality writing behind them.
These basic and advanced YouTube video optimization tips and tactics will help ensure your videos are easily findable.
It’s best to stay updated on best practices and tactics. These 12 outdated SEO practices can cause more harm than good for your brand.
Learn the key differences between Google and DuckDuckGo, including the pros and cons of each search engine.
Learn some creative ways to relieve stress during the coronavirus outbreak when many of us are ordered to stay indoors.
Learn 16 tips for handling negative customer reviews online and ensuring people get the best possible experience from your brand.
Find out which among Facebook Groups and Brand Pages is best for your brand and its messaging
Learn how to change your default search engine for Google Chrome, Firefox, Internet Explorer, Edge and Safari for various devices.
Should you write content for people or content that’s designed to rank in search engines? Find the answer here.
Find out why you should add visuals to your content to improve messaging and user experience.
All too often, brands mess up. Bad. These seven brands that went viral for all the wrong reasons in 2017.
The Google Pigeon Update, one of the biggest local search algorithm changes ever, changed the way local businesses ranked.
Learn how to create content that will earn links naturally for your website including how-to guides, checklists, and resource lists.
Here’s how you can leverage Snapchat Spectacles to produce quality social media content and boost your engagement.