Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
SEO Clients Report 2021: What Do Clients Want from SEO?
In our State of SEO report, we asked working SEO pros about what results clients expect from SEO and what clients really think about SEO.
Google AdSense: Is It a Google Search Ranking Factor?
Why do some people believe AdSense is a ranking factor? Ads have nothing to do with organic ranking, right? Read our verdict here.
What Exactly Is E-A-T & Why Does It Matter to Google?
E-A-T is an important guideline marketers need to know and focus on. Find out exactly what E-A-T is and why it matters.
![Google Patents & Future-Proofing Your SEO [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2021/09/sejshow-featured-image-ep241-6143f13f0a65e-sej-760x400.webp)
Google Patents & Future-Proofing Your SEO [Podcast]
While patents change, Google is doing a better job of picking up video and audio. Learn how this knowledge can keep you a step ahead.
Why Does Google Replace Page Titles?
Google reveals new information about the page title update and explains why it replaces some titles and not others.
What is HTTPS? A Guide to Secure On-Site Experience for Marketers
Do you want to secure your website and help your rankings in search? Find out what is HTTPS and how it can benefit your website.
7 Insights Into How Google Ranks Websites
Level up marketing success with these 7 insights that focus on how Google ranks websites today and how they may impact SEO.
11 Things You Must Know About Google’s 200+ Ranking Factors
It’s a myth that Google has 200 ranking factors, but here are 11 confirmed things we do know for sure.
What is SEO Log File Analysis? A Beginner’s Guide
Performing regular log file analysis is useful for SEO professionals to better understand how their website is crawled. Learn the basics here.
Branded vs. Non-Branded Traffic: What’s the Difference?
How should you treat branded vs non-branded traffic and search strategies? Unpack the things to consider when it comes to targeting, attribution, and more.
How to Go Deeper With Keyword Research: Go-to Tools & Techniques
New techniques and tools can help you go deeper with your keyword research process. Here are some good ones to check out.
Website Themes Impact SEO
Google’s John Mueller says that website themes impact SEO. Site design and SEO experts share what to know before choosing a website theme
How to Choose the Best Shopify Theme for SEO
Choosing your Shopify store theme is part of an SEO-focused approach. Here are 13 things to check out in Shopify themes.
How 4 Worldwide Agencies Prove SEO Value
Aside from showing clients how SEO efforts can translate into business outcomes, agencies should negotiate what success means from the get-go. Here’s how.
Do Prominent Lead Gen Forms Impact SEO?
Google’s John Mueller answered question regarding under which conditions prominent lead generation forms may cause a site to rank lower
State of SEO Client Insights: Budgets, Traffic & SEO Tactics
What is the average budget for SEO clients and how do SEO agencies allocate time to tasks? We surveyed 1,241 SEO professionals to find out.
What’s Driving Google’s Title Tag Rewrites?
What Google recommends for title tags and if that influences why title tags are rewritten
6 Reasons Your SEO Agency Is Losing Clients & What To Do About It
Your client roster is your SEO agency’s greatest asset. Here are 6 common reasons clients leave and how to improve your retention rate.
How To Use Social Media for Keyword Research
Social media offers a wealth of data for SEO pros to tap into. Here are some ways to use social media for keyword research.
![A Guide to the Command Line for SEO [Learn 20+ Commands]](https://www.searchenginejournal.com/wp-content/uploads/2021/09/command-line-interface-61364f6cbfacf-sej-760x400.webp)
A Guide to the Command Line for SEO [Learn 20+ Commands]
Become a more effective SEO by learning how to leverage the command line to improve your workflows with shortcuts and automations.
How to Create Linkable Content
Not getting the results you want from your link building campaign? Learn how to create content that will help you earn links.
![What Matters Now in SEO & Where to Focus Next [Survey Results]](https://www.searchenginejournal.com/wp-content/uploads/2021/09/what-matters-now-in-seo-where-to-focus-next-6138b88088b86-sej-760x400.webp)
What Matters Now in SEO & Where to Focus Next [Survey Results]
Where should you focus your SEO strategy next? Discover emerging trends and ranking factors from the State of SEO 2021 survey report.
Google Lighthouse 8.3.0 Update Includes Fraggle Rock Project
Update affects PageSpeed Insights, SEO description emphasizes CWV over SEO and introduces Project Fraggle Rock
Google Still Uses Original Page Titles For Search Rankings
Google’s John Mueller confirms a webpage’s original title will still be used for ranking purposes even when it’s replaced in SERPs.
![The State of SEO 2021: Key Industry Survey Findings [Research]](https://www.searchenginejournal.com/wp-content/uploads/2021/08/featured-1-nb-61321d45ea95b-sej-760x400.webp)
The State of SEO 2021: Key Industry Survey Findings [Research]
Search Engine Journal’s first State of SEO Report will help guide your SEO strategy into 2022 with unique data, graphs, and commentary.
Will Google Ever Fix the Big Brand Ranking Advantage of More Backlinks?
Just because big brands dominate Google doesn’t mean smaller ones can’t compete. Learn how small companies can hold their own in the SERPs.
41 of the Best SEO Job Interview Questions
Asking the right questions will help you see if a candidate is right for the job. These SEO job interview questions can help determine that.
Find Low-Competition Keywords: A Quick Workflow
Follow this process to come up with a great list of keywords and topics that you can use when writing content for your website.
Google News Sending Users Directly to Publishers’ Websites
An update rolling out soon to the Google News app will send users directly to publishers’ own webpages, rather than being sent to AMP pages.
Why Web Pages Disappear from Search Console Reports
Google’s John Mueller answers why the amount of web pages in various search console reports may decline month after month