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Google: Soft 404s Use Crawl Budget Despite 200 OK Status
Google clarifies that soft 404 pages consume crawl budget, even when they return a 200 OK status. Here’s how this affects your site.
The SEO Industry Is Teaching The Wrong Skills
The gap between traditional SEO and AI-first search is growing. Duane Forrester shows what to cut, what to keep, and what to start doing.
Why Generative AI Isn’t Killing SEO – It’s Creating New Opportunities
AI search favors clear, trustworthy content. Learn how to structure yours for maximum visibility in AI Overviews and chatbot responses.
The Data Reveals: What It Takes to Win in AI Search
Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO now.
Google On Balancing Needs Of Users And The Web Ecosystem
Google’s Gary Illyes said they’re still figuring out how to balance the needs of users and the web ecosystem
Google’s Top 5 SEO Tools
Before you pay for another SEO tool, try these five free options from Google. Here’s why they work.
Why A Site Deindexed By Google For Programmatic SEO Bounced Back
A company founder shared that Google deindexed their site because of scaled content, and what they did to get back into the search results.
Why Is SureRank WordPress SEO Plugin So Popular?
SureRank SEO plugin offers the basics that every site needs without the bloated features many users say they don’t want.
Google Confirms CSS Class Names Don’t Influence SEO
Google’s Search Relations team explains how CSS affects SEO, addressing myths about class names, pseudo elements, and page performance.
Google Search Central APAC 2025: Everything From Day 3
Google wrapped Search Central APAC 2025 with insights on serving, ranking, and how it matches queries to content using contextual synonyms.
ChatGPT Appears To Use Google Search As A Fallback
ChatGPT appears to fall back on Google search snippets when it cannot retrieve data through Bing.
Validity Of Pew Research On Google AI Search Results Challenged
The Pew Research Center’s findings on AI and web traffic may be misleading due to major methodological gaps.
Beyond Fan-Out: Turning Question Maps Into Real AI Retrieval
Query fan-out helps plan deeper content for AI search, but it’s only step one. This guide shows how to connect it to real-world retrieval.
Google Search Central APAC 2025: Everything From Day 2
What Google says about indexing, tokenization, AI images, and geotargeting from day two of Search Central Live APAC 2025.
Google Trends API (Alpha) Launching: Breaking News
Google has just unveiled an alpha version of its Trends API at Google Search Central Live, Deep Dive APAC 2025. This new offering brings explore-page...
Google Says You Don’t Need AEO Or GEO To Rank In AI Overviews
Google’s Gary Illyes confirmed that standard SEO is all you need to rank in AI Overviews and AI Mode.
Google: AI Overviews Drive 10% More Queries, Per Q2 Earnings
Google’s Q2 earnings show AI Overviews are increasing search activity, with new data suggesting they drive over 10% more queries.
Google Search Central APAC 2025: Everything From Day 1
Day 1 of Search Central Live APAC focused on AI in crawling and indexing, evolving user behavior, and keeping SEO grounded in human-first content.
Google Shares SEO Guidance For State-Specific Product Pricing
Google explains how to handle state-specific product pricing in search results. Here’s what to know.
Do We Need A Separate Framework For GEO/AEO? Google Says Probably Not
Google confirmed AI Overviews, Lens, and Circle to Search operate on the same indexing and ranking infrastructure as traditional search.
Pew Research Confirms Google AI Overviews Is Eroding Web Ecosystem
Research on actual users shows that only 1% of AI summaries result in a click to a website.
Proven AI Visibility: From SEO Strategy To GEO Tactics
Join this tactical webinar where we’ll break down what it takes to get your brand cited, linked, and quoted in AI-generated content, intentionally.
Operationalizing Your Topic-First SEO Strategy
Moving from keywords to topics is just the start. Here’s how to operationalize a topic-first SEO strategy across content, linking, and measurement.
Google Says It Could Make Sense To Use Noindex Header With LLMS.txt
Google’s John Mueller answered a question about the use of llms.txt and whether it makes sense to use a noindex header with it.
Google CTRs Drop 32% For Top Result After AI Overview Rollout
A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing.
Potential SEO Clients May Want To Discuss AI Search And Chatbots
An SEO shared that they lost a potential client because they didn’t address SEO for AI. Is AEO/GEO this year’s EEAT?
Why It’s Okay To Not Buy Or Obsess Over Links Anymore
Buying links is risky and unnecessary now that other factors play a greater role in ranking.
Google Discusses If It’s Okay To Make Changes For SEO Purposes
Google discussed whether it’s okay to make changes to a web page for SEO purposes.
Can AEO/GEO Startups Beat Established SEO Tool Companies?
CEO of Conductor says legacy SEO platforms can effectively compete with AI-native startups, predicts 95% won’t survive.
Google’s June 2025 Update Analysis: What Just Happened?
Google’s June 2025 update is over. Here are some clues about what may have happened.