Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Google Defends Parasite SEO Crackdown As EU Opens Investigation
Google responds to EU investigation into its site reputation abuse policy, defending enforcement against parasite SEO as essential for protecting search quality.
Google Adds AI Shopping Tools Across Search, Gemini
Google is rolling out AI shopping updates across Search and Gemini, including conversational queries, agentic checkout, and AI-powered local business calling.
Lazy Link Building Strategies That Work
How to build high quality links with very little effort. You might as well try them.
Data Shows How AI Overviews Is Ranking Shopping Keywords
BrightEdge predicts that AI Overviews will play an important role for shopping in November through December.
Secrets Of A Wildly Successful Website
The creator of a wildly successful website shares their secrets to how it all happened.
Overcoming Skepticism In Brand Mention And Link Building Campaigns
Two ways to significantly boost the success of brand mention and link building campaigns
Google Launches Structured Data For Merchant Shipping Policies
Google Search supports sitewide shipping policy markup, letting you surface delivery costs and transit times in results without relying on Merchant Center.
Is AI Search SEO Leaving Bigger Opportunities Behind?
Ahrefs podcast explores how efforts to get ahead in AI SEO may come at the expense of higher-value opportunities elsewhere.
Budget SEO For Capacity, Not Output
Marketing leaders need to stop funding SEO for clicks and start designing budgets around brand authority in AI-first search.
Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs?
Expert Mordy Oberstein shares insights on whether you need to rethink your content strategy for LLMs and enhance your SEO efforts and what to consider.
Google Is Not Diminishing The Use Of Structured Data In 2026
A Google blog post triggered a misunderstanding that structured data use will be diminished in 2026.
How To Cultivate Brand Mentions For Higher AI Search Rankings
AI search results tend to recommend sites that are recommended by other sites, which makes cultivating brand mentions a key SEO strategy.
Why Strategic Review Is The Missing Layer In Many SEO Campaigns
Reassess your SEO strategy to prevent drift and keep performance aligned with real business outcomes.
A Step-By-Step AEO Guide For Growing AI Citations & Visibility
Learn how to improve your website’s visibility with our comprehensive guide for growing AI engine engagement and citations.
How To Do A Complete Local SEO Audit: 11-Point Checklist
If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search.
Google’s Preferred Sources Tool Is Jammed With Spam
Google’s Preferred Sources tool is surfacing parked domains, spammy domain squatters, and random websites, detracting from legit sites that should be benefiting.
Google Warns Against Relying On SEO Audit Tool Scores
Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal.
The New Optimization Stack: Where SEO Meets AI Retrieval
The discovery stack is evolving from crawl and index to retrieval and reasoning, changing how authority and attribution are built.
Why AI Content All Sounds the Same & How SEO Pros Can Fix It
Unlock the secrets of AI content creation that actually gets cited. Learn how to enhance your visibility with unique AI-generated articles.
Google Deprecates Practice Problem Structured Data In Search
Google will deprecate practice problem structured data in January and clarifies Dataset markup is only for Dataset Search. Book actions remain supported.
The CMO-CTO Power Struggle: Solving The Web Effectiveness Stalemate
When marketing and technology clash, SEO and site performance suffer. Bill Hunt outlines how to unify both for long-term digital resilience.
AI Search Playbook: The Strategy Leaders Want — and Teams Can Act On
How do you optimize for AI Overviews, ChatGPT, and SGE? Get expert-backed frameworks to improve visibility, measure impact, and lead in AI-powered search.
AI SEO: How To Understand AI Mode Rankings
A way to understand why Google AI Mode ranks web pages, and how to adapt to those changes.
LLM Traffic Is Shrinking
Despite strong early growth, LLM referral traffic is fading fast as model changes and AI Overviews make clicks obsolete.
Ahrefs Data Shows Brand Mentions Boost AI Search Rankings
Ahrefs’ Brand Radar data shows that brand mentions are an important factor in AI search visibility.
Google Discusses Digital PR Impact On AI Recommendations
Google says AI surfaces businesses the same way people do, by checking what others recommend online.
How Agentic Browsers Will Change Digital Marketing
With Microsoft, Google, and OpenAI leading the agentic shift, marketers face a new era of machine-mediated discovery and engagement.
Ask An SEO: How To Manage Stakeholders When An Algorithm Update Hits
When Google’s algorithm updates hit your rankings, keep leadership calm and focused with a data-led, long-term SEO recovery plan.
Anthropic Research Shows How LLMs Perceive Text
Anthropic’s research explores how large language models perceive and structure text instead of simply producing it word by word.
Google Q3 Report: AI Mode, AI Overviews Lift Total Search Usage
Google reports that AI features are adding searches rather than replacing them, pointing to more AI-led sessions and steady traffic flowing to sites.