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Facebook Testing Sponsored Results Advertising Option
According to a recent TechCrunch article, Facebook has begun testing a new type of advertisement called “Sponsored Results” ads. The new advertising option, which displays...
Should You Write a White Paper for Content Marketing?
One method of content marketing that everyone might not think of initially is creating a white paper. Publishing a white paper can have huge benefits...
4 Things We Can Learn About Content Marketing from Daniel Tosh
Like most online marketers, I’m always on the lookout for new tips and tricks. I’m confident in my own theories, but in order to stay...
Facebook Stock Under Pressure: U.S. User Base Declines
According to a recent report by Rory Maher, Facebook appears to be losing users in many of its most important markets. Maher, who is the...
What You Should Know About London 2012 SEO and Marketing Campaigns
If you are planning to use London 2012 related keywords in your SEO, online marketing, and social media campaigns to drive traffic to your site...
When an SEO Client Is Only Interested in One Keyword
Yes, you read that right—one keyword. An SEO client I worked with a few years back was adamant about it. They wanted all their SEO...
Google Ideas Think Tank Fighting Illicit Networks
When Google Ideas initially launched eighteen months ago, the organization’s primary focus was reducing violent extremism through counter-radicalization strategies. Recently, the organization began targeting illicit...
Google Authorship: An Interview with Google’s Sagar Kamdar
I recently interviewed Sagar Kamdar, Google’s Director of Product Management on Search, who is responsible for their Authorship program and their other “social initiatives” in...
Google Executive Marissa Mayer Named New Yahoo CEO
Earlier this afternoon, Yahoo! announced that it has appointed Marissa Mayer as its next President and CEO. The company is undoubtedly hoping that Mayer, who...
SEO Audits: Strategic Vs. Tactical – The Right Solution for Clients
Something that comes up often in my discussion with others in our industry regarding audit work is how many people who do SEO audits spend...
Improving Paid Search Performance with Sitelinks
You spend thousands of dollars on your site every month. You work day and night to market it properly, but there are a few things...
Acquisition Update: Facebook Hires Entire Spool Team
On Saturday morning, Facebook announced that they had acquired the employees behind the mobile-bookmarking service Spool. The San Francisco-based startup, which initially launched at TechCrunch...
Facebook Groups: New Feature Prevents Lurking
Recently, Facebook launched the new “read receipt” feature, which informs the post author and other Group visitors exactly who has viewed each post. Now each...
Why There’s No Such Thing as Cheap SEO or Link Building
Search marketing matters. As the owner of a local search engine optimization (SEO) consulting agency, it seems to me that it’s almost every day I...
6 Ways to Ensure Your AdWords Campaign Fails
Are you a business owner or marketing professional looking to get your hands dirty with Google AdWords? If you’ve done your research into PPC (Pay-Per-Click)...
Data Indicates Google Continues to Dominate Search Market
According to recently released comScore data, Google continued to gain market share and dominate the U.S. search market last month. The comScore explicit market share...
![Fear the OP: Understanding the Opportunity Cost of Delaying a Content Generation Strategy for SEO [Data]](https://cdn.searchenginejournal.com/wp-content/uploads/2012/07/op-cost-trending-good3.webp)
Fear the OP: Understanding the Opportunity Cost of Delaying a Content Generation Strategy for SEO [Data]
For companies looking to build strong SEO results, continually publishing high-quality content is critically important. In a world where Pandas feed on low-quality, thin, or...
Google Prepared to Pay $22.5 Million Fine to Settle “Cookiegate”
Google and the Federal Trade Commission have reportedly reached an agreement to settle charges regarding Google’s bypassing of the Safari browser’s privacy settings. The settlement, which...
The Strategic Inbound Marketing Guide to Big Results Without Big Budget
Inbound marketing to attract high-quality links is a critical path to improving your website’s search engine ranking, increasing brand visibility, and gaining targeted referral traffic....
Why Is Google Penalizing My Exact Match Keywords?
Once you’ve spent well over a decade mastering the art of the ideal pay-per-click campaign structure, you tend to start taking certain so-called “best practices”...
CNN Picks Facebook for Presidential Running Mate
Although the next presidential election is approximately four months away, CNN has already announced its running mate – Facebook. Joel Kaplan, Facebook’s Vice President of...
Why Google Hates Payday Loans (But Loves Profiting from Them)
From an anonymous search engine marketing company working in the payday loan space. Published anonymously to avoid possible retribution from Google or other companies. Google...
How to Use the New Bing Links Explorer
Former Yahoo Site Explorer fans can now rejoice! Although plenty of tears were shed when the program was originally shuttered, it has come back to...
Google Now: The Next Generation of the Personal Assistant
At the annual I/O developer conference, Google announced a major new feature called Google Now that is intended to compete directly with Apple’s Siri. The...
British Airways “Know Me” Program Uses Technology to Virtually Stalk High-Profile Flyers
In an effort to provide an unprecedented level of customer service for VIP passengers, British Airways has announced a new program that will use Google...
FBI Warns DNSChanger Malware Will Create Havoc on Monday
On Monday morning, approximately 300,000 computers will lose Internet connectivity due to the DNSChanger malware. The DNSChanger malware, which manipulated DNS settings to replace good...
GoogleEDU Employs Data-Centric Approach to Leadership Training
Larry Page, who reclaimed the CEO position at Google in April of 2011, is attempting to strategically position the search engine by instilling a sense...
An Infographic to Show People How Big the SEO Industry Really Is
Blue Caribu released this infographic called, “How Big Is the SEO Industry on the Internet?” I like it because I feel like I can use...
The Holy Grail of Panda Recovery – A 1-Year Case Study
Prospective client: Help! I’ve fallen, and I can’t get up! Me: Where are you? Prospective client: Massachusetts Me: I’m 3,000 miles away! Call 911! Prospective...
Weekly Webinars and Upcoming Events 7/3/2012
I don’t know where you are in the world, but in Colorado it is crazy hot. I’m happy to sit in the cool air and...